The New Economy Thinker The Complete Guide To Your Success In The New Economy
Are you worried about the impact of technology on your company and your industry? Are you concerned that new tech-driven competitors will up-end your business model and steal away customers? Are you trying to figure out how to prosper in a marketplace being taken over by computers, artificial intelligence, robots, 3-D printers and other disruptive technology? Then read this book.
In The New Economy Thinker, entrepreneur and business coach Bill Bishop explains that 99.9% of people today use an obsolete way of thinking about business (old factory), and presents a new way of thinking (new factory) that is much more appropriate for today's market conditions.
Bishop shows why companies designed as assembly lines are falling behind, and why companies designed as "value hubs" are taking their place. He explains how companies like Apple, Google, Amazon and other companies—both big and small—use new factory thinking to attract more high-quality customers, make higher-margin sales, and achieve exponential growth. He then explains step-by-step how to build your new factory for the new economy.
Thought-provoking, inspiring, and entertaining, The New Economy Thinker will change forever the way you think about and do business.
If you were riding on a bus and your neighbouring passenger gave you some "wouldn't it be nice" business advice, this book would be it. At the end of the ride, you'd say "oh, that's interesting", and then be off on your merry way.
The book's content is very shallow and the 7 typos in the text are a sign that it could've benefited from more editing. Just have big ideas! Just be original! Just get 1,000,000 members! Just get rid of your office space! Just provide value!
The core premise is you should stop thinking of your business in terms of an assembly line (more stuff I sell = more money I make) and start thinking in terms of providing value (if I save my customers $1,000,000 = they will be willing to pay me $300,000 for it). Oh, that's interesting.
The rest of the book simply offers vague, meaningless advice on how to create value (have a big idea, offer a signature solution, be fun) or slags off the assembly-line thinking based on vague, meaningless assumptions (fun is prohibited). Apple, Google, and Amazon are author's quintessential examples of who are doing the new model right. No one will be making hammers in the future! Instead, we'll have tool-sharing websites! (Where we fight it out over the last few extant hammers left in the world). That's what Uber did to taxis and Uber doesn't own any taxis!
Instead of owning office space, work from home. Instead of making stuff, use other suppliers. Instead of selling things, sell memberships. The book would work better, if it were re-edited as an Internet business startup guide. It would be able to offer more concrete steps on what you can do. As it stands now, the book has a nugget of an idea, but fails at exploring it; instead choosing to provide vague and unactionable advice on how to capitalize on that idea.
Technology affects our thinking and the Internet is the new assembly line. Oh, that's interesting. But you don't need 212 pages to tell me about it.