The Media in Your Life: An Introduction to Mass Communication (with Interactive Companion Website)

by Jean Folkerts, Stephen Lacy

With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Written by two highly regarded scholars and teachers, this book goes beyond other textbooks to help readers understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide readers through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. For anyone interested in gaining knowledge of the media.

576 pages, Paperback

First published October 24, 1997

Reviews

[Lindsay · Rating 3 out of 5]

070

[Brianna Olomua · Rating 3 out of 5]

This is a great textbook! It shows you that media is everywhere and we can get an overload at times! This book was a great intro to mass communications which was my major. After taking the class and reading this book, I was sure that this was not the degree for me. Great book with a good understanding of what mass communications and marketing is all about.

[Shannon · Rating 4 out of 5]

For a JRN 108 text, it's not too awful. Of course, the content of most basic survey texts like this is going to seem kind of obvious.