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Attracting the Affluent: The First Guide to America's Changing Ultimate Market
A guide for retailers and specialty firms to breaking into the affluent market mature adults, Asians, "middle-class" millionaires, childless households, etc. where more and more of the money is going. Explains how to use demographics, psychographics, and other tools; how to distinguish between fads and trends; and how the rich think. No index. Annotation copyright Book News, Inc. Portland, Or.
262 pages, Hardcover
First published June 1, 1991
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