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30 non-vegan excuses & how to respond to them

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122 pages designed to equip you with the knowledge and communication tips that you need to positively and confidently advocate for veganism.

122 pages, ebook

First published January 1, 2018

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620 people want to read

About the author

Ed Winters

8 books467 followers
Ed Winters, "Earthling Ed", is a vegan educator, public speaker and content creator based in London, England. Winters is the co-founder and co-director of Surge, an animal rights organisation determined to create a world where compassion towards all non-human animals is the norm.

In 2016 Surge founded The Official Animal Rights March which succeeded in a growth from 2,500 participants in London in 2016 to 28,000 participants across the world in 2018. In 2017 Winters produced the documentary Land of Hope and Glory and launched the on-going moving activism project The Big Vegan Activism Van. He has spoken at over 1/3 of UK universities and at 6 Ivy league colleges, including as a guest lecturer at Harvard University. He has given speeches across the world, including two TEDx talks in early 2019.

In October 2018 Winters opened Unity Diner, a non-profit vegan diner in London where all of the profits go directly back into helping animals. He launched The Disclosure Podcast in 2019.

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5 stars
225 (59%)
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112 (29%)
3 stars
27 (7%)
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8 (2%)
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4 (1%)
Displaying 1 - 30 of 59 reviews
Profile Image for Max.
939 reviews42 followers
November 24, 2019
Earthling Ed is a great guy who raises awareness and talks a lot about veganism. This is a free e-book that you can download on his website. It's very elaborate, has a lot of information and it's very helpful for starter vegans. Beautiful pictures complement the tips. Definate must-read for vegans, especially as it's free to download.
Profile Image for Jordy Alava.
177 reviews25 followers
August 16, 2023
This is one of those books you want to re-read every so often. More than the info I could find, was Ed's perspective and his way to reach out to people that awed me.
I hope one day I can express myself just like him.
Profile Image for S..
214 reviews87 followers
February 28, 2018
A good books to help vegans reaching out to people who eat animal products and explain to them why going vegan is the only ethical response to animal cruelty & animal agriculture.
Ed uses simple and accessible language throughout the ebook.
The one improvement I can suggest to take this ebook to the next level is to refer to the sources of each fact he states in the book, which I hope Earthling Ed will do in the future. Anyone with a computer and an internet connection can look for the sources of the information online, but including those references on this ebook would make it more complete and worth referencing.
Profile Image for Robin.
18 reviews
June 6, 2020
Having watched quite a lot of Ed's videos on YouTube and admiring his debating skills, I had high expectations of this book. While in his numerous talks as an animal rights activist he comes across as very respectful (and also unimaginably patient) towards his interlocutors, I was extremely disappointed to find the tone of his book to be exactly the opposite. It radiates contempt and creates a false Us-versus-Them division - the vegans and the "non-vegans", as he calls omnivores and vegetarians. I have (perhaps foolishly) assumed that this book was written to primarily appeal to people who were curious to read into the ethical reasons behind veganism. On the contrary, its main target seems to be anyone who needs to keep their motivation for being vegan alive by considering people who aren't vegan unethical scums. So while he does bring up ethics in every chapter to rebut different arguments people use against veganism, he does so from The Ivory Tower of Morality, completely missing the opportunity to make a "non-vegan" reading his book even consider reducing animal products consumption.

I must say I'm glad to have discovered plenty other resources before this one when I started questioning my dietary choices, and consequently gradually shifted towards plant-based. Vegans will continue to have a bad rep precisely because of the haughty attitude displayed in this book.
2 reviews
October 25, 2019
Ed has gathered some good logical arguments to use when fighting the usual holes non-vegans poke in the plant-based lifestyle.
Unfortunately, Ed's benefits focus heavily on ethical reasons, which clearly have done very little to promote the plant-based diet in the western world. I think a much better argument would focus very heavily on the health effects of plant based foods, including the reduced risks from many forms of cancer, the proven benefits to cardiovascular health, sex hormone flow & production, etc etc

This book is written for the vegan but it feels like it was also written to deter any non-vegan from reading. I think this is an elitist and short-sighted stance from which to write a book like this.

Ed misses the potential opportunity to welcome many non-vegans to the plant-based diet, and instead puts across an Us-vs-Them argument painting non-vegans as illogical, or simply, as unethical morons.
This division and many of the related arguments still have yet to capture the ear of the larger populous. The real truth is, it's far easier to stay on the meat-eating side of a 2-sided argument, support every argument that aligns with that stance, and fall for meat-industry-funded studies, promoted in the media, than it would be to switch allegiance suddenly and call all of your friends, family, and coworkers unethical, or even murderers.
As a consequence, I'd argue this book has the potential to perpetuate our meat-eating society just as much as it has for breaking those barriers. Exasperated by the fact that this book is easy to find when searching the pros and cons of veganism, and is a free book, giving it the broadest possible audience of both vegans and non-vegans.
Profile Image for Maggie.
60 reviews4 followers
December 7, 2020
I’ve been following Earthling Ed for quite awhile now and he was such an inspiration to me to make the transition from vegetarianism to veganism. I respect him so much for the effort he puts into educating people about veganism and what this movement is truly about. Can’t thank him enough for this ebook because it definitely mentioned some points I didn’t know how to answer when I argued with someone about this issue.

Definitely everyone should read this, even non-vegans because it makes you reflect and look at things from other perspectives that you probably never thought of before.

🌱🧡 also if you ever need some support on your vegan journey I’m always here. You’re not alone in this ✨
Profile Image for Tash Minashi.
17 reviews
January 3, 2021
A comprehensive and detailed, yet easily accessible de-bunking of arguments against Veganism. Interesting and educational, I thoroughly recommend.
34 reviews3 followers
August 19, 2020
Un libro muy bueno si quieres convencerte aún más de ser vegano y muy útil a la hora de responder a excusas que otros plantean para no serlo y te pueden dejar colgado si no has investigado un mínimo.

Ya conocía prácticamente la mayoría de datos y argumentaciones por haberme informado tanto con Ed como otros activistas veganos en el pasado, pero nunca está de más dar un repaso.

Recomendado para cualquiera que quiera meterse en el mundo del veganismo o simplemente saber un poquito más y entender un poco más el movimiento.
Profile Image for Jozz.
13 reviews2 followers
November 13, 2020
I have followed Ed for a few years because I think he is one of the most vocal activists I have ever met when it comes to the vegan movement. However, there are a couple of things that I find problematic about this book that I have not seen, at least in many of his oral debates. I understand that the statements and the style are straightforward, but I do not see the need to make this distinction between "them / us", "the educator / the educated"; I think that could alienate anyone who is interested in the movement. It is clear to me that the book is written for people who are already vegan, and in that sense, I think it does provide many interesting answers and data to broaden the discussions on this topic, but in general the book can make the community seem a bit arrogant. I prefer the discussions he has on YouTube.
Profile Image for Heiðdís Lára.
15 reviews3 followers
January 23, 2018


If everyone had always had the attitude “one person can’t make a difference”, then we would still have slavery and apartheid. It’s precisely because individuals, who at that time represented the minority, stood up and spoke out against these injustices that progress was made. It’s now up to us to do the same in order to save the animals, the planet and indeed ourselves. <3
Profile Image for Mo.
232 reviews
February 9, 2021
Free e-book can be found on Ed's website.

An absolute must for people interested in vegan activism!
Profile Image for KFK.
449 reviews6 followers
November 3, 2021
At some moments I thought this was a comedy book. The arguments people use against veganism are so absurd that I want to believe they are jokes - but I know they are true. I have personally used many of these arguments myself, so was interesting to see how much I evolved and at the same time learn some more. Interesting facts, such as soya is actually mainly produced to feed animals, not vegan milk! But also good counter questions, with examples that made me re-think my own belives.

The sad thing is that what I found out mainly reading this book is that I do not love animals. If I loved them, I would stop eating meat, dairy, eggs, etc.

And the only bit I don't agree on this book is not encouraging people to be vegan just once a week. I know that won't save the world (nor as many animals), but if people realise how simple it is to organise yourself to be vegan once a week, maybe it easily becomes twice a week, three times, whole week?
31 reviews1 follower
February 12, 2021
This book by Earthling Ed aka Ed Winters or as I like to call him - vegan Jesus - is a gift to the vegan community. Ed who is very experienced in street debates has written down the excuses for not turning vegan he heard most often and shows the best responds to them. What is striking about him, is his strong commitment to a moral discussion on the basics of logic reasoning, mastering the socratic method, asking questions to lead his discussion partners to insight themselves. Unfortunately some of his argumentation he uses in the book is not 100 % consistent and contradicts itself in some cases. But it is still suitable to convince non-vegans to go for a change!
Profile Image for Alya Jasmine.
11 reviews4 followers
January 13, 2021
*4.5
Read this e-book in one sitting. What I think could give this book 5 stars is that if the writer had provided the readers with references and links to the facts and statistics that he stated. Overall, the writer did a fantastic job with this and I would say this is the perfect concise handbook that every vegan needs to educate the people around them about the immoral, environmentally destructive, unhealthy, and overall unjustifiable act of animal exploitation.
Profile Image for Nikhil C. Cherian.
2 reviews1 follower
July 3, 2021
Ed Winters has had a phenomenal impact on the way I perceive our relationship (as humans) to nonhuman animals. A staunch vegan advocate, Ed was one of the primary reasons I went vegetarian at the end of last year, and helped open my eyes to the insidious practice of animal exploitation we all partake in unknowingly or otherwise. Having said that, this book definitely served to reinforce my moral stance. In addition to helping familiarize myself with the nuances of ethical veganism, this resource equipped me with the necessary moral language to articulate my thoughts on the subject treated, particularly in defense against the most common objections from non-vegans. This is an easily accessible (and scientifically accurate) handbook for veganism which should be read by one and all to understand why we all have a moral obligation to eradicate animal abuse.
Profile Image for Mirco Blaser.
190 reviews17 followers
September 19, 2020
Really informative read that urges you to speak up.
I’ve been leaning towards veganism for years and got really serious about it starting 2020. I’m happy being vegan by myself and with other vegans and it’s awesome (and easy) to talk about veganism with likeminded people.
Not so much with non-vegans. I’ve really been struggling talking about it with people who have strong opinions. This book really encouraged me to start arguing, to ask the right questions, to stand up for my choices and to spread the awareness. We’re doing what’s right for the animals, the planet and ourselves and it’s time to convince non-vegans to adapt to this amazing lifestyle.
Thanks Earthling Ed for everything you’re doing.
Profile Image for Storybrook System.
19 reviews12 followers
April 14, 2018
Solid information for any vegan activist. Ed uses simple, easy-to-remember explanations and models a calm, effective way of helping people make the connection between their lifestyle and the rest of the planet, including the animals we share it with.

I do wish there had been footnotes or a bibliography section to cite specific facts and sources, but anyone with an internet connection can dig up the information without much hassle, so it's a small point. Overall, this is a great sort of 'quick-reference' resource, especially for new activists.
Profile Image for Niel Cloete.
8 reviews
July 22, 2020
3.5*
I would have loved for Ed to provide us with more tools that can help us have deeper and more meaningful debates. Though it is not his responsibility to provide us with the stats, articles and studies he bases his responses on, I still feel that a few references or links would have made a big difference. For me, this book is just the first step for improving my communication skills.

Thank you,Ed, for making the world a better place.
Profile Image for Kathy.
Author 36 books28 followers
December 29, 2021
Earthling Ed has such an energy about him - a compassion, empathy, and worldview that is evolved and advanced for our times. He is compelling and cannot be ignored. His arguments for veganism are brilliant in this book - they are the best I've come across and I've been researching it for a while. I'm not sure why I find it fascinating as I'm not vegan myself although I am working towards becoming more plant-based.

I was anti-vegan for a while because I tried to go more plant-based and it affected my health negatively. But lately, I've been looking at it again after cutting out all dairy due to a realizing I had a dairy allergy / intolerance. It really makes sense from a moral point of view, especially after reading Ed's book. He revealed some things that have challenged my worldview deeply. He gets to the heart of the matter. I may still go vegan!

I haven't switched to veganism yet, though, as my health fears stand in the way. One area I think Ed needs to work on is his scientific studies on the health benefits of going vegan. He doesn't seem to cover that aspect enough. I have encountered too many ex-vegans who were desperately unhealthy on the diet / lifestyle, to the point where they couldn't even function anymore, and have seen too much nutritional information showing that incorporating animal products is important for overall health, that I felt his arguments in this regard weren't strong enough. They were too blanket and not researched and backed-up enough with sufficient data. Humans are animals, too, and some people seem to need animal products to cope with life just like many other animals do. I respect and envy those who are able to go the vegan route without any health issues. The problem, though, is that veganism can be a bit ablest in its philosophies. It doesn't take into account those who can't survive without animal products in their diet. Maybe one day they will develop a super supplement that helps those people so that we no longer need to exploit animals.

The point I found most persuasive was that we aren't physically designed to kill and eat raw prey. That really got me thinking.

The book could also do with a grammar edit although it's not bad. As an editor, I picked up a few things here and there.

But all in all, it's a brilliant advocacy for compassionate humanity and the healing of the planet - a new voice for our times. And I'm sure it would be of great benefit for the committed vegan to read in order to learn to defend themselves against judgmental family members who don't understand a compassionate stance.
7 reviews
August 27, 2023
this book was a real good read, however there a few issuses i have with it.
traditions, ed views on traditions are rather negative and flawed, he seems to think all traditions are a construct of ego, to which i will ask "would you say traditions that are vegan or promote begin vegan as a construct of ego as well?" or "would you say traditions that tell men to protect women with there lives and that frown upon misstreat of women as a construct of ego also?" don't get me wrong his argumentsabout the hypocrisy with the Yulin Dog Meat Festiva killing because tradition is really good, but that doesn't mean his right about all traditions begin about treating women as lesser begins, because in realty the truth is that relationship between men and women is much more complicated then that.
also for "A N I M A L S D O N ‘ T
F E E L P A I N &
D O N ‘ T S U F F E R
T H E S A M E A S W E D O" and
"I T ‘ S T H E
F O O D C H A I N!"
ed doesn't provide a counter argument for these excuses for the reader to use like he does for ever other excuse in this book.
the C A N ‘ T W E J U S T
I M P R O V E T H E
L I V E S O F A N I M A L S ? while his argument about can animals be killed humanely? and the marketing lies about better animal treatment is good, some what he says in this chapter is still real stupid, like ed spends some bashing capitalism and outright denial that any humane treatment of animal that can provide us with dairy products can exist logically.
M O R A L I T Y I S
S U B J E C T I V E, i disagree with ed here, morality is indeed subjective "morals are a man made concept afterall, so it can't be objective, ed should understand this more then anyone form how much he knows that humans like to be hypocrites when it comes to animal treatment" however just because morals are subjective doesn't mean i think we should excuse having subjective bad morals.
other then these issuse i hade this book is excellent, both ed's counter arguments for the excuses and his arguments pointing out the hypocrisy of non-vegans is highly intellectual, i recommended everyone to give this book a read regrandless if your vegan or or non-vegan.
Profile Image for Emily☂️.
82 reviews24 followers
April 20, 2021
I wish I could give it more stars :(
This book - with its concept - had so much potential but toally missed it and left me unsatisfied.

My ,,problem" is that I can´t really tell who this book is addressing.
It seems like it would want to help vegans how to answere to non-vegan excuses (clearly) but it didn´t add any new information for someone who is interested/slightly informed in this topic.
I watched Eds and AVs videos and it was nice to have it all written down but...

And sometimes the phrasing was like the book was addressing a non-vegan (very detailed describing of the murdering of animals in paragraphes were the reader (a vegan?) was addressed.

I also wished to book would give more scientific information and sources :/


In conclusion I want to say that I was disappionted in the book. If you are a new vegan and never informed yourself about this topic it will clearly help you but not if you already watched videos.
But: Ed is great and I´m thankful for the work he does and how he helps the animals :))
Profile Image for Veda.
18 reviews
June 25, 2021
Really interesting and informative read! In my opinion, Ed Winters is probably the best vegan activist/communicator in the public eye as his arguments are all logical and impossible to rebut. The title of the book suggests that it's predominantly for vegans but I would recommend this to anyone. The arguments mentioned in the book are the ones most commonly encountered, so it should clear up any doubts that you may have - it also primarily focuses on ethical arguments against animal consumption (which are the most significant) but the environmental and health aspects of veganism are also covered well!
Profile Image for Ryan.
16 reviews12 followers
February 27, 2020
Concise, straight forward, well laid out and well written answers to excuses vegans hear all the time. Great for activists or people who just want to have answers to maintain their own sanity when confronted with these excuses.

My only real gripe with this is that it doesn't go deep enough, if you're looking for a deep dive ino the science, nutrition of animal agriculture and animal products you will be disappointed, there are a few valuable resources linked within but not enough for me to feel like this covered enough for any deeper conversation that may occur.
Profile Image for Manuel Beato.
18 reviews3 followers
January 29, 2021
3.5 - > 4

Muy buena (y útil) primera lectura del año hasta que a mitad del libro me di cuenta que los párrafos del texto no estaban justificados de ambos lados 🤨

Entiendo el propósito del libro, sin embargo Ed pudo abundar más en cada excusa. No centrarse meramente en el aspecto moral (que lo trabajó excelente) y analizar también a profundidad el aspecto económico, nutricional, medioambiental, social y hasta psicológico del veganismo.

En conclusión, buena introducción al veganismo y a una comunicación efectiva de este mismo.
Profile Image for Jivana.
47 reviews31 followers
February 2, 2019
Ed did an amazing job writing this e-book. I really admire and appreciate everything he does for the animals.
This e-book is a very interesting and helpful read. It's a great tool for vegans who want to advocate for animals. It gives great ways of debunking arguments used against veganism and animal consumption/exploitation. It also contains many good resources that can be used. I recommend it to everyone, also to non-vegans.
Profile Image for Lavanya Athinarayanan.
1 review30 followers
January 6, 2021
Contrary to activists who seek this book to argue and reason better in vegan vs non-vegan debates, I picked this book to stop myself from giving non-vegan excuses. Ed's simple language and insightful debate points just did what I had expected. Never again comfortably convincing myself to eat meat or dairy. The 'Socratic method' he employs is sure to win over hearts in pretty much every conversation you hold.
Profile Image for Maaike.
7 reviews
April 4, 2023
I think it's really great that this e-book is free and you can just download it from the internet. Ed Winters is such a big inspiration for me. It really really really becomes clear that there really are no reasons not to be vegan, there are only excuses.

H. L Mencken stated: “morality is doing what’s right regardless of what you’re told.
Obedience is doing what is told regardless of what is right.”
Profile Image for Angie.
1 review
February 17, 2021
Definitely not something I would recommend to someone who's just starting out in veganism, but that's alright, it's not meant to be. An unorthodox and maybe violent introduction, most of the time I felt like the arguments were at me, instead of with me, but towards the end I became more receptive. The book made me realize there's no good, moral argument against veganism.
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