What do you think?
Rate this book
Persuade: The 7 Empowering Laws of the SalesMaker
Becoming successful in business requires that you win with others relationally before you can persuade them financially. It is not enough to sell your product - you must sell yourself. Customers must buy what you are saying before they buy what you are selling. Persuade is a success playbook filled with skills that will help you connect quicker, communicate confidently, and close more sales. But Persuade is not your typical business book. It is filled with stories of life and love, family and friends, and success strategies that will help you serve more, sell more, and succeed more. If your success is dependent on your ability to build relationships and increase revenue, you will find this book invaluable. Persuade will help you grow in your confidence to communicate, connect, and successfully persuade customers through the stages of the sale. Top salespeople become the best because they learn from the best. The author includes insightful intelligence from sellers and executives at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow who share stories & case studies on how they deploy the powers of persuasion discovered in Persuade .
- GenresBusiness
309 pages, Kindle Edition
Published December 23, 2017
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 30 of 30 reviews
May 1, 2025
This book is about selling especially by building strong relationships. The author explains that before someone buys from you, they need to trust you and believe in you. Great insights, I will use it as a manager to train my team. I really found this book useful, a must read.
May 21, 2025
One thing I really liked was how the author emphasized that good service can actually close more sales than just skilled closing tactics. I found it really interesting when Scott talked about the importance of customer retention through service. He shared that strong relationships with clients often lead to more sales in the future, even without aggressive selling.
What stood out to me was the idea that building relationships is a continuous effort it’s not just about the first sale, but about making sure the customer feels valued even after the deal is done. The book made me think that a strong relationship with customers can turn one-time buyers into long-term clients.
I also liked how Scott explained "relationship equity" Its like a bank account where every positive interaction adds value. This chapter reminded me that a successful salesperson isn’t just selling a product, they’re also nurturing a relationship that can lead to more opportunities down the road.
What stood out to me was the idea that building relationships is a continuous effort it’s not just about the first sale, but about making sure the customer feels valued even after the deal is done. The book made me think that a strong relationship with customers can turn one-time buyers into long-term clients.
I also liked how Scott explained "relationship equity" Its like a bank account where every positive interaction adds value. This chapter reminded me that a successful salesperson isn’t just selling a product, they’re also nurturing a relationship that can lead to more opportunities down the road.
May 21, 2025
One thing I really liked was how the author emphasized that good service can actually close more sales than just skilled closing tactics. I found it really interesting when Scott talked about the importance of customer retention through service.
He shared that strong relationships with clients often lead to more sales in the future, even without aggressive selling.
What stood out to me was the idea that building relationships is a continuous effort it's not just about the first sale, but about making sure the customer feels valued even after the deal is done. The book made me think that a strong relationship with customers can turn one-time buyers into long-term clients.
I also liked how Scott explained "relationship equity"
Its like a bank account where every positive interaction adds value. This chapter reminded me that a successful salesperson isn't just selling a product, they're also nurturing a relationship that can lead to more opportunities down the road.
He shared that strong relationships with clients often lead to more sales in the future, even without aggressive selling.
What stood out to me was the idea that building relationships is a continuous effort it's not just about the first sale, but about making sure the customer feels valued even after the deal is done. The book made me think that a strong relationship with customers can turn one-time buyers into long-term clients.
I also liked how Scott explained "relationship equity"
Its like a bank account where every positive interaction adds value. This chapter reminded me that a successful salesperson isn't just selling a product, they're also nurturing a relationship that can lead to more opportunities down the road.
May 2, 2025
Persuade is an informative and readable book that proves selling is not so much about products as about people. The book teaches that establishing trust and genuine relationships is what leads to success in selling. The book provides straightforward advice on how to bond with customers by being genuine, kind, and having confidence. It presents actual examples from large corporations such as Google and Amazon, which make the teachings straightforward and applicable. The guidance is not only for sales—it applies to life, as well. If you'd like to sell more by actually caring about people and assisting them, this book is for you. It's an excellent guide to expanding your confidence and communication skills.
May 1, 2025
Great book on communication. I picked this up on a whim, not really sure what to expect. But I’m glad I did. The author writes in a very grounded way—less theory, more stuff you can actually try. Some of the examples he shared felt super familiar, like conversations I’ve had myself. There’s a part about understanding the “why” behind people’s reactions that really stuck with me. I found myself slowing down while reading, which is rare for me with non-fiction. It’s a smart read, but also surprisingly relatable. I feel like anyone who wants to be a better communicator could take something away from this.
May 1, 2025
" Persuade - the 7 empowering laws of the salesmaker "" is a very powerful book which lays strong foundation for successful sales.
The very first law revealed by author Scott Hogle is ""Law of Connection"". I particularly liked 2 quotes from this chapter which sums up the chapter well.
⭐ “When sales people want to impress you, they talk about themselves. When a SalesMaker wants to connect with you, they will ask about you.”
⭐ “The customer buys into the SalesMaker before they buy what the SalesMaker is selling.”
The message cannot be delivered more simply. People buy from those they like and trust."
The very first law revealed by author Scott Hogle is ""Law of Connection"". I particularly liked 2 quotes from this chapter which sums up the chapter well.
⭐ “When sales people want to impress you, they talk about themselves. When a SalesMaker wants to connect with you, they will ask about you.”
⭐ “The customer buys into the SalesMaker before they buy what the SalesMaker is selling.”
The message cannot be delivered more simply. People buy from those they like and trust."
May 3, 2025
The book has practical ways to apply the sales laws in real- world scenarios. It also gives you critical tips on what to avoid so that you don't sabotage your sales growth.
One of the most important lesson I found in the chapter of ""Law of Prospect"" is realising that not everyone is your customer. You need to invest your time & energy on connecting with the right customer by identifying who you fit with and who you don't. And the message that has resonated with me the most is - developing strong sales skills would not be enough, one needs to develop strong inward character traits. The character will sustain you where sales skills fail. Profound.
One of the most important lesson I found in the chapter of ""Law of Prospect"" is realising that not everyone is your customer. You need to invest your time & energy on connecting with the right customer by identifying who you fit with and who you don't. And the message that has resonated with me the most is - developing strong sales skills would not be enough, one needs to develop strong inward character traits. The character will sustain you where sales skills fail. Profound.
May 3, 2025
Do you struggle to close the sales deals? Are you good at initial stages but fail at the critical moment of finalizing the deal. Then this is the right book for you. This book even has a chapter on ""law of the close"" which guides you how to simply & naturally close the deals without being pushy.
Author shares multiple techniques of effectively closing the deals like resolving customer's confusions, providing multiple options to their demands, using advance communication skills, asking right questions, being aware of how to create right timing etc. Give it a read.
Author shares multiple techniques of effectively closing the deals like resolving customer's confusions, providing multiple options to their demands, using advance communication skills, asking right questions, being aware of how to create right timing etc. Give it a read.
This entire review has been hidden because of spoilers.
May 6, 2025
This book by Scott Hogle will change your perspectives on sales. I love the statement, A close is a question. Instead of trying to figure out how to advance a deal, i just need to figure out which question to ask.
There's a chapter on ""Law of Discovery"" which particularly stood out for me. This chapter teaches you to ask right and smart questions which helps customer realize their needs. Author has provided 21 probing questions and 12 questioning techniques which will help you master strategic questioning and win the deals.
There's a chapter on ""Law of Discovery"" which particularly stood out for me. This chapter teaches you to ask right and smart questions which helps customer realize their needs. Author has provided 21 probing questions and 12 questioning techniques which will help you master strategic questioning and win the deals.
May 7, 2025
Worth every penny!
Persuade gave me a new perspective about making real connections with people. I'm simply in the awe of Chapter 6 (Law of the Close). I've read it over and over again. It shows step by step how to influence, convince and persuade people. The importance listening to your customers and patiently allowing them space to process is something that I never thought of. The author nicely presents the business learnings with the help of stories and advices. If your job involves dealing with people this book is a masterclass for you to get better.
Persuade gave me a new perspective about making real connections with people. I'm simply in the awe of Chapter 6 (Law of the Close). I've read it over and over again. It shows step by step how to influence, convince and persuade people. The importance listening to your customers and patiently allowing them space to process is something that I never thought of. The author nicely presents the business learnings with the help of stories and advices. If your job involves dealing with people this book is a masterclass for you to get better.
May 11, 2025
This book isn't about tricks and manipulation tactics. What makes this book different from other book is its empathetic approach towards being a genuine, helpful person who is passionate about offering solutions to customer's problem. If you approach sales from this perspective, the sales process can feel like an act of service instead of feeling stressful.
Author explains that when you focus on serving and solving customer's problem, it develops trust and confidence in buying from you.
The book is full of refreshing perspective.
Author explains that when you focus on serving and solving customer's problem, it develops trust and confidence in buying from you.
The book is full of refreshing perspective.
May 14, 2025
Scott Hogle's ""Persuade"" advises to opt for a customer-centric approach in your sales instead of being an outdated pushy salesman.
Hogle provides us 7 strong principles or laws of sales. Anyone can master the art of sales if they implement the laws discussed in this book. Mainly all the laws boils down to deeply understanding customer's needs, connecting with them authentically, addressing their concern and provide solutions accordingly.
The core message of this book is to become a helpful guide to the customer and a skilled salesmaker.
Hogle provides us 7 strong principles or laws of sales. Anyone can master the art of sales if they implement the laws discussed in this book. Mainly all the laws boils down to deeply understanding customer's needs, connecting with them authentically, addressing their concern and provide solutions accordingly.
The core message of this book is to become a helpful guide to the customer and a skilled salesmaker.
June 3, 2025
A very interesting, introspective read. Persuade was very relatable. I had an experience with the book not just an education. What stood out from the book was how important it is to ask the right questions in sales I found it really interesting when Scott explained that discovery is more than just finding a problem; its about understanding the deeper motivations behind a customer’s needs. The way he described questioning as a tool to uncover hidden desires really made me think about how we often assume we know what the customer wants without digging deeper.
May 10, 2025
I just finished reading this book, and I have to tell you that it's one of the best books I've ever read on sales and communication. It's highly personal and easy to follow. The sections discussing the Law of Connection and the Law of the Listener are really interesting , they made me rethink my way of communicating. If you wish to enhance your skills for influencing others, I strongly suggest it.
May 14, 2025
I completed this book, and I have to say it’s a game-changer. The way Scott breaks down the sales process makes it feel more human. The part about the Law of Discovery really opened my eyes to how important it is to understand people before trying to influence them. And the Law of the Sixth Sense? That was a nice perspective I hadn’t thought of before. If you're looking to grow in sales, this book is definitely worth the read.
May 16, 2025
Persuade by Scott Hogle isn’t your typical sales book—and that’s what makes it so refreshing. It’s less about pressure tactics and more about people. The central idea is simple but powerful: if you want to succeed in sales, you need to build real relationships first. Through personal stories, interviews with top performers at companies like Google and Amazon, and practical tips, Hogle shows how persuasion starts with connecting, not pitching.
May 30, 2025
Persuade: The 7 Empowering Laws of the Salesmaker by Scott Hogle is a proven, principal based framework for sales success. He redefines sales as "serving, not selling." Hogle suggest readers to focus on building genuine connections with clients.
The book's C.I.A. method - Connection, Insight, Action - helps turn ideas into practical habits.
This book is ideal for anyone who wants to update personally as well as professionally.
The book's C.I.A. method - Connection, Insight, Action - helps turn ideas into practical habits.
This book is ideal for anyone who wants to update personally as well as professionally.
January 30, 2022
It was a bad book, I felt the author was just writing a book to tick off-book written check box from his bucket list.
It was just pointing out what is important in sales and doesn't provide any practical way to improve them. half of the book was filled up with other people saying how good is the writer, when halfway I realized he is not and this book doesn't give any help.
It was just pointing out what is important in sales and doesn't provide any practical way to improve them. half of the book was filled up with other people saying how good is the writer, when halfway I realized he is not and this book doesn't give any help.
May 1, 2025
The book Persuade by the Author Scott Hogle offers 7 experience-based laws which helps to compound the career growth, in just over 300 pages.
My favorite part was the Law of the Sixth Sense which has great stories about Timing, Intuition, and Emotion (T.I.E.).
This book offers a roadmap to success, it's heavily focused on not just sales but in building relationships to create success.
My favorite part was the Law of the Sixth Sense which has great stories about Timing, Intuition, and Emotion (T.I.E.).
This book offers a roadmap to success, it's heavily focused on not just sales but in building relationships to create success.
May 1, 2025
One of my favourite law from this book is ""LAW OF LISTENING"". It's a new twist on how a professional listens with a bias toward closing the sale. The 10 people the author talks about in the chapter remind me of people in my life who are great listeners. Lots of good stuff here with powerful lessons on life and sales.
May 22, 2025
Practical and Insightful Book
It is a proven, principle-based framework for sales success. It’s filled with real voices, real stories and real transformation. The C.I.A. (Connection, Insight, Action) structure makes the material deeply personal and immediately usable. If you’re looking to grow your sales and yourself, this is the book to read.
It is a proven, principle-based framework for sales success. It’s filled with real voices, real stories and real transformation. The C.I.A. (Connection, Insight, Action) structure makes the material deeply personal and immediately usable. If you’re looking to grow your sales and yourself, this is the book to read.
June 1, 2025
Persuade by Scott Hogle is a practical, principal based sales guide that focuses on building trust with clients, emotional intelligence, and provide genuine connections with clients.
The author shift the focus of sales from transactional selling to transformational relationship.
If you're looking to update your sales tactics, this is the book to read.
The author shift the focus of sales from transactional selling to transformational relationship.
If you're looking to update your sales tactics, this is the book to read.
February 20, 2022
Sorry. I wanted to like this but wow. This felt like someone who’s received accolades at work, and someone said “you should write a book”, and he did. It read like an embellished PowerPoint presentation.
May 6, 2025
One of the best chapters from this book is chapter 5 - The law of the sixth sense. I never thought about developing my intuition, that it can be trained. I love the quotes and stories throughout the book.
This entire review has been hidden because of spoilers.
May 14, 2025
Great book. I like how the author used everyday stories of his friends and family to show how interchangable the communication skills he is teaching are transferrable to all relationships, not just those in business.
May 23, 2025
Persuade is more than a sales manual. It is a mindset shift. Hogle emphasizes not just selling but serving with excellence. Each law described is actionable making this a tool you’ll return to again and again.
May 7, 2020
Too simplistic
November 30, 2022
Good book!
Reminds me of the old cassettes of Zig Ziglar
Reminds me of the old cassettes of Zig Ziglar
February 23, 2023
Terrible on audio. Author should have hired a professional instead of punishing us with his uneven cadence. And who puts music in a business book?!
May 22, 2025
Scott Hogle breaks down the sales process into actionable laws that feel relevant in today’s world and time. A must-read for anyone looking to lead with impact in today’s competitive world.
Displaying 1 - 30 of 30 reviews