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Persuade: The 7 Empowering Laws of the SalesMaker
Becoming successful in business requires that you win with others relationally before you can persuade them financially. It is not enough to sell your product - you must sell yourself. Customers must buy what you are saying before they buy what you are selling. Persuade is a success playbook filled with skills that will help you connect quicker, communicate confidently, and close more sales. But Persuade is not your typical business book. It is filled with stories of life and love, family and friends, and success strategies that will help you serve more, sell more, and succeed more. If your success is dependent on your ability to build relationships and increase revenue, you will find this book invaluable. Persuade will help you grow in your confidence to communicate, connect, and successfully persuade customers through the stages of the sale. Top salespeople become the best because they learn from the best. The author includes insightful intelligence from sellers and executives at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow who share stories & case studies on how they deploy the powers of persuasion discovered in Persuade .
- GenresBusiness
309 pages, Kindle Edition
Published December 23, 2017
18 people are currently reading
64 people want to read
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Displaying 1 - 30 of 59 reviews
May 1, 2025
This book is about selling especially by building strong relationships. The author explains that before someone buys from you, they need to trust you and believe in you. Great insights, I will use it as a manager to train my team. I really found this book useful, a must read.
May 11, 2025
What stood out from the book was how important it is to ask the right questions in sales. I found it really interesting when Scott explained that discovery is more than just finding a problem; its about understanding the deeper motivations behind a customer’s needs. The way he described questioning as a tool to uncover hidden desires really made me think about how we often assume we know what the customer wants without digging deeper.
One thing I really liked was the idea that discovery doesnt just happen in one conversation, but is an ongoing process. Scott gave great examples of how asking the right questions at the right time can lead to more meaningful sales. It reminded me that listening and probing are just as important as presenting the product.
What also stood out was when the author emphasized the power of empathy putting yourself in the customer’s shoes to truly understand what they need. This chapter made me realize that discovery isn’t just a technique, it’s a mindset that helps build stronger relationships.
One thing I really liked was the idea that discovery doesnt just happen in one conversation, but is an ongoing process. Scott gave great examples of how asking the right questions at the right time can lead to more meaningful sales. It reminded me that listening and probing are just as important as presenting the product.
What also stood out was when the author emphasized the power of empathy putting yourself in the customer’s shoes to truly understand what they need. This chapter made me realize that discovery isn’t just a technique, it’s a mindset that helps build stronger relationships.
May 11, 2025
I found it really interesting when the author shared that listening is much more powerful than just hearing. What stood out for me was how Scott Hogle explained that real listening is about picking up not just words but also emotions, body language, and even what’s left unsaid.
I especially liked the part where he said you can fake hearing but you can’t fake real listening — and customers can always feel the difference. It made me realize that good listeners naturally build trust, and that trust leads to easier sales and better relationships.
One thing that really stayed with me was the ""C-Suite of Listening"" concept where a salesperson is trained to listen for hidden needs, concerns, desires, and decision points. It showed me that being silent and truly absorbing what the customer says can actually be a salesperson’s superpower. This chapter felt like a great reminder that in sales (and in life), talking less and listening more can open many doors.
I especially liked the part where he said you can fake hearing but you can’t fake real listening — and customers can always feel the difference. It made me realize that good listeners naturally build trust, and that trust leads to easier sales and better relationships.
One thing that really stayed with me was the ""C-Suite of Listening"" concept where a salesperson is trained to listen for hidden needs, concerns, desires, and decision points. It showed me that being silent and truly absorbing what the customer says can actually be a salesperson’s superpower. This chapter felt like a great reminder that in sales (and in life), talking less and listening more can open many doors.
May 21, 2025
One thing I really liked was how the author emphasized that good service can actually close more sales than just skilled closing tactics. I found it really interesting when Scott talked about the importance of customer retention through service. He shared that strong relationships with clients often lead to more sales in the future, even without aggressive selling.
What stood out to me was the idea that building relationships is a continuous effort it’s not just about the first sale, but about making sure the customer feels valued even after the deal is done. The book made me think that a strong relationship with customers can turn one-time buyers into long-term clients.
I also liked how Scott explained "relationship equity" Its like a bank account where every positive interaction adds value. This chapter reminded me that a successful salesperson isn’t just selling a product, they’re also nurturing a relationship that can lead to more opportunities down the road.
What stood out to me was the idea that building relationships is a continuous effort it’s not just about the first sale, but about making sure the customer feels valued even after the deal is done. The book made me think that a strong relationship with customers can turn one-time buyers into long-term clients.
I also liked how Scott explained "relationship equity" Its like a bank account where every positive interaction adds value. This chapter reminded me that a successful salesperson isn’t just selling a product, they’re also nurturing a relationship that can lead to more opportunities down the road.
May 21, 2025
One thing I really liked was how the author emphasized that good service can actually close more sales than just skilled closing tactics. I found it really interesting when Scott talked about the importance of customer retention through service.
He shared that strong relationships with clients often lead to more sales in the future, even without aggressive selling.
What stood out to me was the idea that building relationships is a continuous effort it's not just about the first sale, but about making sure the customer feels valued even after the deal is done. The book made me think that a strong relationship with customers can turn one-time buyers into long-term clients.
I also liked how Scott explained "relationship equity"
Its like a bank account where every positive interaction adds value. This chapter reminded me that a successful salesperson isn't just selling a product, they're also nurturing a relationship that can lead to more opportunities down the road.
He shared that strong relationships with clients often lead to more sales in the future, even without aggressive selling.
What stood out to me was the idea that building relationships is a continuous effort it's not just about the first sale, but about making sure the customer feels valued even after the deal is done. The book made me think that a strong relationship with customers can turn one-time buyers into long-term clients.
I also liked how Scott explained "relationship equity"
Its like a bank account where every positive interaction adds value. This chapter reminded me that a successful salesperson isn't just selling a product, they're also nurturing a relationship that can lead to more opportunities down the road.
May 24, 2025
The author's statement that listening has far more power than hearing piqued my interest. Scott Hogle's explanation of how true listening involves interpreting not only spoken words but also body language, emotions, and even unspoken cues caught my attention.
His statement that you can simulate hearing but not actual listening—and that customers can always tell the difference was very noteworthy to me. It helped me realize that effective listeners inherently foster trust, which facilitates sales and improves relationships. The ""C-Suite of Listening"" idea, which trains salespeople to listen for hidden wants, fears, desires, and decision points, was one item that truly stuck with me. It demonstrated to me that a salesperson's superpower can be being silent and paying close attention to what the customer has to say. This chapter served as a wonderful reminder that listening more and talking less can lead to many opportunities in both life and sales.
His statement that you can simulate hearing but not actual listening—and that customers can always tell the difference was very noteworthy to me. It helped me realize that effective listeners inherently foster trust, which facilitates sales and improves relationships. The ""C-Suite of Listening"" idea, which trains salespeople to listen for hidden wants, fears, desires, and decision points, was one item that truly stuck with me. It demonstrated to me that a salesperson's superpower can be being silent and paying close attention to what the customer has to say. This chapter served as a wonderful reminder that listening more and talking less can lead to many opportunities in both life and sales.
May 12, 2025
While reading Persuade by Scott Hogle, one thing that stood out for me was how important the ""close"" is in sales. Scott explained that while many people can talk about a product, very few can actually close the deal effectively. I found it really interesting when he described the ""Triple Threat Talent"" the ability to communicate strategically, convert emotionally, and close conversationally.
The way Scott broke down different techniques for closing without making the customer feel pressured made a lot of sense to me. One thing I really liked was the idea that asking for the sale should feel like a natural conversation, not a forced push. This chapter made me realize that closing is not a trick — it’s about building so much trust during the conversation that the customer feels ready and excited to say yes.
The way Scott broke down different techniques for closing without making the customer feel pressured made a lot of sense to me. One thing I really liked was the idea that asking for the sale should feel like a natural conversation, not a forced push. This chapter made me realize that closing is not a trick — it’s about building so much trust during the conversation that the customer feels ready and excited to say yes.
May 12, 2025
Recently, I read 'Persuade The 7 Empowering Laws of the SalesMaker,' and one thing that really caught my attention was the way Scott Hogle talked about prospecting. He explained that success in sales doesn’t happen by chance its about consistently looking for new opportunities, even when it feels uncomfortable.
I found it really interesting when he compared real prospectors to planters people who plant seeds every day with patience, knowing that results will come later. What stood out for me was the idea that emotional resilience is just as important as skill. Scott gave tips on how to overcome fear, rejection and self doubt, which felt very real and relatable.
This chapter made me realize that in any field, not just sales we need to be persistent and emotionally strong to find and create new opportunities.
I found it really interesting when he compared real prospectors to planters people who plant seeds every day with patience, knowing that results will come later. What stood out for me was the idea that emotional resilience is just as important as skill. Scott gave tips on how to overcome fear, rejection and self doubt, which felt very real and relatable.
This chapter made me realize that in any field, not just sales we need to be persistent and emotionally strong to find and create new opportunities.
May 2, 2025
Persuade is an informative and readable book that proves selling is not so much about products as about people. The book teaches that establishing trust and genuine relationships is what leads to success in selling. The book provides straightforward advice on how to bond with customers by being genuine, kind, and having confidence. It presents actual examples from large corporations such as Google and Amazon, which make the teachings straightforward and applicable. The guidance is not only for sales—it applies to life, as well. If you'd like to sell more by actually caring about people and assisting them, this book is for you. It's an excellent guide to expanding your confidence and communication skills.
May 11, 2025
In the book 'Persuade,' I came across a concept that really made me think about how important intuition, timing, and emotion are in sales. Scott Hogle described the idea of a ""sixth sense"" — a special ability that great salespeople develop to sense when to speak, when to close, and when to stay silent.
I found it really interesting when the author explained that success isn't just about facts and figures, but also about understanding feelings, both your own and the customer’s. What really stayed with me was how emotions create momentum in a sales conversation.
This made me realize that the best salespeople are not only skilled with words, but they are also very good at reading situations and connecting emotionally at just the right time.
I found it really interesting when the author explained that success isn't just about facts and figures, but also about understanding feelings, both your own and the customer’s. What really stayed with me was how emotions create momentum in a sales conversation.
This made me realize that the best salespeople are not only skilled with words, but they are also very good at reading situations and connecting emotionally at just the right time.
May 1, 2025
Great book on communication. I picked this up on a whim, not really sure what to expect. But I’m glad I did. The author writes in a very grounded way—less theory, more stuff you can actually try. Some of the examples he shared felt super familiar, like conversations I’ve had myself. There’s a part about understanding the “why” behind people’s reactions that really stuck with me. I found myself slowing down while reading, which is rare for me with non-fiction. It’s a smart read, but also surprisingly relatable. I feel like anyone who wants to be a better communicator could take something away from this.
May 1, 2025
" Persuade - the 7 empowering laws of the salesmaker "" is a very powerful book which lays strong foundation for successful sales.
The very first law revealed by author Scott Hogle is ""Law of Connection"". I particularly liked 2 quotes from this chapter which sums up the chapter well.
⭐ “When sales people want to impress you, they talk about themselves. When a SalesMaker wants to connect with you, they will ask about you.”
⭐ “The customer buys into the SalesMaker before they buy what the SalesMaker is selling.”
The message cannot be delivered more simply. People buy from those they like and trust."
The very first law revealed by author Scott Hogle is ""Law of Connection"". I particularly liked 2 quotes from this chapter which sums up the chapter well.
⭐ “When sales people want to impress you, they talk about themselves. When a SalesMaker wants to connect with you, they will ask about you.”
⭐ “The customer buys into the SalesMaker before they buy what the SalesMaker is selling.”
The message cannot be delivered more simply. People buy from those they like and trust."
May 3, 2025
The book has practical ways to apply the sales laws in real- world scenarios. It also gives you critical tips on what to avoid so that you don't sabotage your sales growth.
One of the most important lesson I found in the chapter of ""Law of Prospect"" is realising that not everyone is your customer. You need to invest your time & energy on connecting with the right customer by identifying who you fit with and who you don't. And the message that has resonated with me the most is - developing strong sales skills would not be enough, one needs to develop strong inward character traits. The character will sustain you where sales skills fail. Profound.
One of the most important lesson I found in the chapter of ""Law of Prospect"" is realising that not everyone is your customer. You need to invest your time & energy on connecting with the right customer by identifying who you fit with and who you don't. And the message that has resonated with me the most is - developing strong sales skills would not be enough, one needs to develop strong inward character traits. The character will sustain you where sales skills fail. Profound.
May 12, 2025
"Persuade: The 7 Empowering Laws of the SalesMaker" is not just a book about selling it's a book about human connection 🤝. Every chapter touched me in some way, especially how Scott Hogle uses real life stories 📖 to show that sales is really about relationships, trust, and understanding emotions ❤️.
The way he explained building connections, listening deeply , discovering needs , trusting intuition ✨, closing with care , and prospecting with passion it all felt very real and relatable.
If you are someone who wants to serve people while growing your success , this book will stay close to your heart 💖. It’s more about becoming a better human being first and a better salesperson second.
The way he explained building connections, listening deeply , discovering needs , trusting intuition ✨, closing with care , and prospecting with passion it all felt very real and relatable.
If you are someone who wants to serve people while growing your success , this book will stay close to your heart 💖. It’s more about becoming a better human being first and a better salesperson second.
May 24, 2025
Reading "Persuade" feels like attending a personal training session 🎓 with a master coach . Scott Hogle combines wisdom , experience , and a deep understanding of human nature into 7 powerful laws 📜 that can transform your career and mindset .
From building emotional bonds to mastering discovery conversations 🔎, from trusting your inner voice to confidently closing deals this book gives you the mental tools you need to win 🏆.
What makes it inspiring is that it’s not just about money or numbers it’s about how you can truly serve, connect, and grow 🌱 in every area of your life. After finishing the book, I felt energized ⚡ and ready to level up both personally and professionally .
From building emotional bonds to mastering discovery conversations 🔎, from trusting your inner voice to confidently closing deals this book gives you the mental tools you need to win 🏆.
What makes it inspiring is that it’s not just about money or numbers it’s about how you can truly serve, connect, and grow 🌱 in every area of your life. After finishing the book, I felt energized ⚡ and ready to level up both personally and professionally .
May 24, 2025
"Persuade" by Scott Hogle is a highly practical guide 📚 for anyone serious about mastering the art of selling . Each of the 7 laws builds real skills needed today: connecting quickly , listening actively , building trust , asking smart questions ❓, sensing customer emotions ✨, closing conversations naturally , and prospecting consistently .
The book is filled with actionable advice , simple examples, and real stories 📖 that make the concepts easy to apply.
What I liked most is that Scott doesn't just give theory he shows clear steps you can start using immediately . A must read for sales professionals, entrepreneurs , and managers who want to improve their influence and results.
The book is filled with actionable advice , simple examples, and real stories 📖 that make the concepts easy to apply.
What I liked most is that Scott doesn't just give theory he shows clear steps you can start using immediately . A must read for sales professionals, entrepreneurs , and managers who want to improve their influence and results.
April 18, 2025
Scott Hogle’s Persuade isn’t just another sales book—it’s a field guide for anyone serious about mastering communication and influence. The “7 Empowering Laws” are laid out clearly, each with relatable examples and actionable insights. I appreciated how this book focuses not just on what to say, but how to show up with confidence and empathy. The tone is motivational without being preachy, and every chapter leaves you with something to apply immediately. One of the best reads I’ve had in the business/self-development genre this year.
May 3, 2025
Do you struggle to close the sales deals? Are you good at initial stages but fail at the critical moment of finalizing the deal. Then this is the right book for you. This book even has a chapter on ""law of the close"" which guides you how to simply & naturally close the deals without being pushy.
Author shares multiple techniques of effectively closing the deals like resolving customer's confusions, providing multiple options to their demands, using advance communication skills, asking right questions, being aware of how to create right timing etc. Give it a read.
Author shares multiple techniques of effectively closing the deals like resolving customer's confusions, providing multiple options to their demands, using advance communication skills, asking right questions, being aware of how to create right timing etc. Give it a read.
This entire review has been hidden because of spoilers.
May 6, 2025
This book by Scott Hogle will change your perspectives on sales. I love the statement, A close is a question. Instead of trying to figure out how to advance a deal, i just need to figure out which question to ask.
There's a chapter on ""Law of Discovery"" which particularly stood out for me. This chapter teaches you to ask right and smart questions which helps customer realize their needs. Author has provided 21 probing questions and 12 questioning techniques which will help you master strategic questioning and win the deals.
There's a chapter on ""Law of Discovery"" which particularly stood out for me. This chapter teaches you to ask right and smart questions which helps customer realize their needs. Author has provided 21 probing questions and 12 questioning techniques which will help you master strategic questioning and win the deals.
May 7, 2025
Worth every penny!
Persuade gave me a new perspective about making real connections with people. I'm simply in the awe of Chapter 6 (Law of the Close). I've read it over and over again. It shows step by step how to influence, convince and persuade people. The importance listening to your customers and patiently allowing them space to process is something that I never thought of. The author nicely presents the business learnings with the help of stories and advices. If your job involves dealing with people this book is a masterclass for you to get better.
Persuade gave me a new perspective about making real connections with people. I'm simply in the awe of Chapter 6 (Law of the Close). I've read it over and over again. It shows step by step how to influence, convince and persuade people. The importance listening to your customers and patiently allowing them space to process is something that I never thought of. The author nicely presents the business learnings with the help of stories and advices. If your job involves dealing with people this book is a masterclass for you to get better.
May 9, 2025
Persuade: The 7 Empowering Laws of the SalesMaker is a power packed book for becoming an effective and confident salesmaker.
Author provides 7 laws to get there. Some of the concepts that stood out to me are
1- Asking right questions
2- Build trust and a human connection
3- Offer your product as a solution to their problem
4- Be an expert in what you sell. Practice every possible conversation with clients in advance.
Basically as a sales maker, one needs to become someone people would trust. That's my main learning from this book.
Author provides 7 laws to get there. Some of the concepts that stood out to me are
1- Asking right questions
2- Build trust and a human connection
3- Offer your product as a solution to their problem
4- Be an expert in what you sell. Practice every possible conversation with clients in advance.
Basically as a sales maker, one needs to become someone people would trust. That's my main learning from this book.
May 11, 2025
This book isn't about tricks and manipulation tactics. What makes this book different from other book is its empathetic approach towards being a genuine, helpful person who is passionate about offering solutions to customer's problem. If you approach sales from this perspective, the sales process can feel like an act of service instead of feeling stressful.
Author explains that when you focus on serving and solving customer's problem, it develops trust and confidence in buying from you.
The book is full of refreshing perspective.
Author explains that when you focus on serving and solving customer's problem, it develops trust and confidence in buying from you.
The book is full of refreshing perspective.
May 11, 2025
I found it really interesting when the author shared how connecting with people emotionally can completely change the way we sell. He talked about a story with his wife, Kate, where she didn’t try to impress him but instead focused on making him feel important. This simple act taught a big lesson that people remember how you make them feel more than what you say It made me realize that in any conversation, business or personal, building trust and emotional warmth is the first and most important step. Without connection, no real success can happen.
May 14, 2025
Scott Hogle's ""Persuade"" advises to opt for a customer-centric approach in your sales instead of being an outdated pushy salesman.
Hogle provides us 7 strong principles or laws of sales. Anyone can master the art of sales if they implement the laws discussed in this book. Mainly all the laws boils down to deeply understanding customer's needs, connecting with them authentically, addressing their concern and provide solutions accordingly.
The core message of this book is to become a helpful guide to the customer and a skilled salesmaker.
Hogle provides us 7 strong principles or laws of sales. Anyone can master the art of sales if they implement the laws discussed in this book. Mainly all the laws boils down to deeply understanding customer's needs, connecting with them authentically, addressing their concern and provide solutions accordingly.
The core message of this book is to become a helpful guide to the customer and a skilled salesmaker.
May 22, 2025
Scott Hogle’s Persuade is a modern-day guide to navigating the evolving world of sales without compromising integrity. By focusing on seven powerful laws from connection to discovery and closing, he equips readers with timeless skills and relevant tools. The inclusion of diverse industry voices adds a rich layer of depth and relatability. Whether you’re new to sales or leading a team, this book challenges you to grow, adapt and lead with purpose. Hogle doesn’t just teach you how to sell he also teaches you how to thrive. I highly recommend reading it.
June 3, 2025
A very interesting, introspective read. Persuade was very relatable. I had an experience with the book not just an education. What stood out from the book was how important it is to ask the right questions in sales I found it really interesting when Scott explained that discovery is more than just finding a problem; its about understanding the deeper motivations behind a customer’s needs. The way he described questioning as a tool to uncover hidden desires really made me think about how we often assume we know what the customer wants without digging deeper.
May 2, 2025
Build the relationship first and the business will follow, I like that. I have always found building strong customer relationships a bit challenging but this book has changed my perspective and made it easy for me.
It all boils down to this: people buy from whom they trust. When they trust you, they're more likely to trust what you're selling. So our focus must be on building connections along with delivering good service.
It all boils down to this: people buy from whom they trust. When they trust you, they're more likely to trust what you're selling. So our focus must be on building connections along with delivering good service.
May 10, 2025
I just finished reading this book, and I have to tell you that it's one of the best books I've ever read on sales and communication. It's highly personal and easy to follow. The sections discussing the Law of Connection and the Law of the Listener are really interesting , they made me rethink my way of communicating. If you wish to enhance your skills for influencing others, I strongly suggest it.
May 12, 2025
This is not your grandfather's sales handbook. Hogle prioritizes emotional intelligence above aggressive approaches, with outstanding chapters on creating trust and crafting value-first conversations. Real-world examples make the tactics more practical, but the true gem is the *Objection Alchemy* framework for transforming "no" into productive discourse. Perfect for entrepreneurs and team leaders.
May 14, 2025
I completed this book, and I have to say it’s a game-changer. The way Scott breaks down the sales process makes it feel more human. The part about the Law of Discovery really opened my eyes to how important it is to understand people before trying to influence them. And the Law of the Sixth Sense? That was a nice perspective I hadn’t thought of before. If you're looking to grow in sales, this book is definitely worth the read.
Displaying 1 - 30 of 59 reviews