Fill Your Funnel: Selling with Social Media

by Dan Portik, Dan Portik, Dan Lewis (Reading)

In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel, get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel.

Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This book contains social media posts and email templates from successful campaigns to show you how to set up an effective social media campaign that drives conversions.

If you're striving to become successful in sales, this book contains the resources you are seeking. Learn how to:

create an attractive online presence for professionals, navigate the differences between Instagram and LinkedIn, build social media profiles for salespeople, effectively prospect in LinkedIn Groups, send posts at the most opportune times, format a video post, andcreate social media follow-up templates. Social media selling doesn't need to be hard, if you know the system. By following the system in Fill Your Funnel, you will be set up for an amazing yea

Genres: Business, Nonfiction

Audio CD

First published March 29, 2018

About the author

Also writes as Daniel Portik

Reviews

[John Ready Reader One · Rating 3 out of 5]

This book by Tom and Dan is a decent tool for adapting sales strategy to the social media environment. I felt like many of the principles would be fantastic for a beginner but anyone that has a history working in modern sales already implements aspects of what they include in Fill Your Funnel. The book is still valuable and that 20+% of material can make the difference in being just average and being very successful. There are some additional resources and experts out in the market place that can give some more specific insights into things like algorithms and such for each platform.

[Sarahbg · Rating 3 out of 5]

Most of this book is common sense BUT there are some very specific ice breakers here that can be tweaked for one’s own use. I’d give it a two if not for these ideas.

[Vovka · Rating 1 out of 5]

Of the ~150 books I've read in 2023, this was the worst, and it's easily bottom 5% for books I've read in the last 10 years. I only finished it because I'm perverse and masochistic and wanted to see if it might possibly offer some redeeming quality.

The main issues:
* written in 2017, and completely out of date within 6 months of its initial publication, because it somehow documents both shallowly and at length features of sites like LinkedIn, Twitter, and email.
* entirely tactical -- this book contains a several excellent recipes for spinning one's sales wheels fruitlessly; perhaps this could be valuable in a setting where corp sales strategy is tight, well articulated, etc. In that case, some small portion of this could be useful for a very junior salesperson.
* far worse than the content one can find in top sales blogs and podcasts

[Rich Gibbons · Rating 3 out of 5]

Not a bad start

Some good points but a lot of it is common sense. That said, for those new to sales and/or new to social selling, it's a good primer.

[Kris Hilburn Williams · Rating 3 out of 5]

Some good basic information with good reminders.

[Mark Nutting · Rating 4 out of 5]

A surprisingly good overview of social media marketing.

[Addis Stephanie · Rating 4 out of 5]

Good short listen (audible). Has some ideas, but this is more surface level intro.

[Dave Irwin · Rating 3 out of 5]

I read this hoping to learn some specific processes used by the author and his workflow for utilizing social media as a tool and that is exactly what this book gave me. An interesting primer on social media use, but a little out of date. Not the author's fault, since social changes so quickly. A good read for those thinking of utilising social as a sales tool

[Adam Freeman · Rating 2 out of 5]

If you’re not social media// tech savvy AT ALL — this may be a good book for you.

[Jonah McDonough · Rating 2 out of 5]

This book is good if you don’t know what Facebook is. Otherwise, not worth your time.

[Matthew Christian · Rating 2 out of 5]

You can’t fill a sales funnel with just social selling- It’s ludicrous. Pick up the phone and sell and use social as a passive selling measure