Podcast Launch - A Step by Step Podcasting Guide Including 15 Video Tutorials

by John Lee Dumas

Have you ever considered creating your very own podcast? Podcast Launch will take you through the entire process, from step one to step done. This book comes with 15 video tutorials where the author, John Lee Dumas, will walk you through the more technical aspects of podcasting. These tutorials will make your podcast experience enjoyable and stress free.

Podcast Launch begins with identifying your podcast, followed by equipment needed, recording and editing, intros and outros, tagging your MP3, uploading to a media host, embedding your MP3 onto your website, submitting your podcast to iTunes, Stitcher Radio, and Blackberry, launching your podcast the right way, building your audience, and monetizing.

The author, John Lee Dumas, is the Founder and Host of the top ranked business podcast, EntrepreneurOnFire. EntrepreneurOnFire generates over 150,000 unique downloads every single month in over 140 countries. EntrepreneurOnFire’s lineup consists of Seth Godin, Tim Ferriss, Barbara Corcoran, Gary Vaynerchuk, Chris Brogan, MJ DeMarco, and over 170 others.

In Podcast Launch, John Lee Dumas shares how he turned an idea into a red-hot podcast that inspires thousands of people daily. It started with an AHA moment, and passion has guided him ever since. John shares the lessons he learned so you can take advantage of all his victories and learn from all of his failures. Your final result will be a podcast of your own, and it will be amazing.

Genres: Business, Nonfiction, Self Help, Ebooks, Technology, Technical, Entrepreneurship

60 pages, Paperback

First published February 22, 2013

Reviews

[John Riselvato · Rating 3 out of 5]

short and sweet and contains a million links to his own affiliate links or products but gives you a better insight in the process of launching. I was it was more focused on launching and not so much on the products he's trying to sell us.

Here's my notes:

1. write down your perfect listener and gear all episodes to that person. Sounds like an idea but maybe for me not to be that strict.
2. If you're going to use music / sounds checkout pond5.com
3. Tagging Mp3 files with ID3 edit
4. Launch day:
- set a date and stick to it
- record at least one month worth of content
- launch with 3 episodes
- Apple requires at least 1 episode before submitting
5. Sponsorships - contacting them
- description of the audience
- Statistics to back up the claim
- The proposal including slot, length, etc

[Briana Ford · Rating 5 out of 5]

Excited to Launch!

I've been wanting to launch a podcast for over a year now. This time, I got super serious. I've heard great things about EOFire, so I decided to grab this book ASAP. The video tutorials and recommendations were huge for me. I got my microphone and my recording software within a day of buying the book. I'm excited to launch my podcast and appreciate all of the advice!

[Mighty Rasing · Rating 5 out of 5]

Quick read but full of actionable items. Plus the free videos are awesome guides to a newbie podcaster like me.

[Nicole · Rating 2 out of 5]

This book will not prepare you to launch a podcast but might get you thinking about the process. In my opinion, the content would be better suited to a free article online or blog post…at most a $5 ebook. It is not at all what I was expecting and did not do much to further my knowledge. For someone who has zero podcasting knowledge, this ‘book’ COULD be helpful. But be prepared to be directed to the author’s website many times for more complete information.

There are a few subjects he promises to cover but doesn’t, one of which is ‘scheduling a podcast’ - the primary subject I needed help with. I would suggest finding the free content the author offers online before choosing to read this book. I wish I had more carefully noted the page and word count before buying, but i still wouldn’t have known there were at least 30% more words than necessary to convey the information in this book…and about 1000 unnecessary exclamation points!!!!!

[Davide · Rating 3 out of 5]

It is packed with a lot of information and reports some techniques commonly used by many podcasters.

Not all the information are very useful and some are there to boost his income, but given the length of the ebook, you can re-read it as many time as you want.

If you’re starting, or thinking to start, that book can be an alternative to many website (where you can find the same information, but for free) to move your first steps.

I see it like a “long version” of a cheat sheet, but not long enough to let you pass the exam if you didn’t study the subject from other books.

[Kirk G. Meyer · Rating 5 out of 5]

Good motivation

The book is light on what to do as far as recording your podcast. It does provide valuable information on how to approach podcasting as a business. I did not view the videos but will for sure to get the technical aspect down that was lightly covered in the book by design.

[Thomas Whitson · Rating 5 out of 5]

My first book on podcasting - informative and inspiring!

This is my introduction into the world of podcasting. I am appreciative of the advice, the information and the videos offered by the author. This book is a MUST read by any podcast newbie; if you are a beginner, like me, follow his informative infomation and act on his advice.

[Dallas Roquemore · Rating 5 out of 5]

Great read...useful and key to starting my own podcast

This was a great book which came at the perfect time...definitely lead me in the right direction. The tips amd steps listed are essential to starting your own podcast

[Keith Maderer · Rating 5 out of 5]

John's first hand knowledge from his success provides great insight

If you are considering podcasting in any form , read this book . It will take you from step one all the way to a finish podcast . Follow John's lead and your podcast will be better everyday , every episode .

[Karen Briscoe · Rating 5 out of 5]

John Lee Dumas book along with 15 video tutorials included is a step by step guide to launch a podcast. Achieve a higher level of success by the power of podcasting. Karen Briscoe, author, concept creator and podcast host "5 Minute Success"

[Timothy Wingate · Rating 5 out of 5]

Great Podcast Guide

I’ve been listening to JLD for over a year and his podcast has been rock solid. I’m hoping that my podcast can touch the thousands of viewers in a meaningful way like EOfire. Thank you John!

[Susan Oram · Rating 5 out of 5]

Great starter book

This book gives a wonderful overview about getting into podcasting and provides so great links to follow up with. I am looking forward to more in depth material to help launch a podcast

[David Verney · Rating 5 out of 5]

Packed with value from the beet in the business

JLD is an amazing podcaster who has been there, done it and bought the tee shirt. You are learning from someone who really does practice what he preaches.

[Aaron · Rating 4 out of 5]

Informative but very repetitive.

[Jeremy Walker · Rating 3 out of 5]

This is a nice little book. Very good for understanding podcasting basics. Worth the short read and advice.

[Deep Pandey · Rating 4 out of 5]

If anyone wants to launch his/her own podcast it is for you. It will help you in every aspect.

[Faustas Misiunas · Rating 4 out of 5]

A little bit obsolete in 2020.. missing some relevant insights.. but overall everything what's mentioned is the true.

[Jermaine Johnson · Rating 5 out of 5]

Informative

The content was concise and to the point. I thought it was good foundational content. I would recommend this to burgeoning podcasters.

[Mir · Rating 1 out of 5]

Summary: Buy my podcasting products!

[Shaun Culwell · Rating 2 out of 5]

Too pushy on selling his own services

Way too many references to his paid offers and affiliate links to other “recommended” services. This was not the book I was expecting.

[Debra Saturday · Rating 4 out of 5]

Educational & Bite Sized chapters

There are some gems in this brief book. You gain a light understanding of all the work that goes into a podcast.

[Dustin Hayes · Rating 5 out of 5]

fantastic!!!!

I can’t wait to put the tools that I’ve learned here to the test. Better yet they have a ton of free resource and community to help guide me.

[Enrique · Rating 5 out of 5]

Awesome read!

For those planning on creating a podcast. All that’s needed condensed into 10 chapters. Podcasting made easy. JLD is an expert on the topic.

[Tobias · Rating 1 out of 5]

What an absolute waste of time. Thirty-eight pages of call-to-actions to join his email list, download some “free” resources, or buy one of his products. Lacking a single sentence of substance, it’s embarrassing to read. The one good thing about this book is that it’s short, so you easily get it over with during a single session and are then able to move on with your life.

[Mariano · Rating 5 out of 5]

Must read if you want to start podcasting ...

[Liz · Rating 3 out of 5]

This book provides the steps aspiring podcasters need to take to launch their podcast.

John Lee Dumas is the podcaster behind the extremely successful Entrepreneurs on Fire podcast. The book begins with the story about how Dumas became a podcaster. The bulk of the book offers advice about how to develop and launch a podcast. In this book you will find guidance for how to come up with ideas for your new show, what type of tech and equipment you will need, how to list your show on iTunes, and suggestions about how you can monetize your show 6-18 months after you launch.

I found the ideas and process for monetization to be the most helpful part of this book. Admittedly, I have already launched my podcast so I read this book having already conducted all of the research about how to develop show ideas, what type of tech and equipment I needed, and how to list my show on iTunes. With that said, if Dumas' book had come out 18 months ago when I started developing my show, it would have saved me a bit of time as it is a rather complete guide on how to start a podcast.

So why isn't this book a 5-star book?

I wanted more.

Dumas has a lot of experience as an interviewer and podcaster. I wanted this book to share more about how to put together a successful interview-driven podcast and his tips for conducting interviews. I have heard him speak on other podcasts and he has a lot of great advice to share on this topic, unfortunately he left it out of this book.

Additionally, this book often read like an advertisement for his Podcasters Paradise mastermind community (he provides a $200 coupon in the introduction) and his show. Naturally, Dumas uses Entrepreneurs on Fire as an example throughout the book. He admits that his daily, business-themed show is special case. He is in a great category for monetization and his daily episodes provide him with huge download numbers and many more sponsorship opportunities than are available to weekly or twice monthly podcasts. Therefore Dumas rightly counsels readers that his show is different and that they should not use his show as a typical example.

As a man who knows many podcasters, it baffles me why Dumas didn't reach out to his network and find more typical examples to use in this book. He could have said these are the subscription and growth rates for Entrepreneurs on Fire, but here are figures for more typical podcasts. Or these are the monetization techniques that work for Entrepreneurs on Fire, but here are examples of how others are monetizing their weekly or twice monthly shows in these different categories. The lack of inclusion of more well-rounded details only adds to the feeling that this book is a piece of advertising copy.

With that said, if you want to know how to start a podcast, you will find this book a helpful and well-priced guide ($2.99).

[JudyAnn · Rating 5 out of 5]

If you have any interest in working with podcasts or questions about how they work, I recommend this book. The author uses his experience with podcasts, first as a listener, then as a broadcaster, to which he added coaching, to illustrate his recommended process.

The book organized in a manner that moves, as Dumas did, from interest, to delivery, step by step. I began to see more value in podcasts and understand the appeal for people who want to use drive time or commute time to learn. I've used other formats for years, but just hadn't gotten into podcasts.

Throughout the book, the illustrations are joined by links to resources and Dumas website where he has additional video tutorials that readers can use. I liked the book from the beginning, but was even more impressed when I went to the author's website and listened to the podcasts he has available.
His style involves an interview with an entrepreneur and has a consistent system for the topic which keeps the information flowing, yet conversational.

[Justin · Rating 1 out of 5]

The GOOD: There is some genuinely good information in this book. It's a quick read, and has smart advice. It's also pretty cheap.

The BAD: This should not be a paperback. This looks like a series of blog posts that the author put in print. There are many times where he is obviously linking for more information: "Click or tap here." The author put zero effort into formatting this for print. This book doesn't even have page numbers! Also half the book focuses on the author's story, and while I think there is some genuinely decent information, it's all advice that I've seen elsewhere on the web for free.

I think it's probably worth a cheap buy for people as an e-book, but definitely not as a paperback.

[Blaine Moore · Rating 3 out of 5]

This book is a good primer for podcasting. There's nothing earth-shatteringly original, other than the fact that the author has a massive production schedule that very few people have ever matched. It does lay out the basics for what you need to do to prepare, create, launch and make money from podcasting and can be read in a single sitting. The videos that come along with the book can show you visually what's being described in each chapter, so it's very clear how to go about what the author is suggesting you do.

You could find all this information by searching the web, but why bother? It's collected in one handy space so you don't have to go searching.

[Holly · Rating 5 out of 5]

I'm getting ready to launch a new podcast, and this book came to me at the right time. This is a really short ebook. I think I was expecting something longer and more in-depth, but it does give enough basic tips to make it a must-buy for anyone launching a new podcast. There are several bits of advice that I never would have thought of, and which are invaluable to getting started successfully. There are also a number of videos that go along with the steps detailed in the book to show you exactly how to do things.