Article Critique: Does Online Relationship Marketing Enhance Customer Retention and Cross-buying?

by Kurt Grashaw

Due to the increasing economic function of the internet, it is important to recognize customer reactions to relationship marketing in an online setting. In Chiung-Ju Liang, Hui-Ju Chen and Wen-Hung Wang’s research article, “Does Online Relationship Marketing Enhance Customer Retention and Cross-buying,” the authors discuss how customer loyalty plays an important role in influencing purchase behavior, customer retention and cross-buying. . .

This Article Critique Does Online Relationship Marketing Enhance Customer Retention and Cross-buying?

6 pages, Kindle Edition

Published November 19, 2011

Reviews

[Khaled · Rating 1 out of 5]

Evry one must take care

That man is spam
He sell only 1 or paper with $2 and he use good front book to let you buy.