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Copy That Converts: How To Write Book Descriptions That Sell: Book #7 In Killing It On Kindle Series
Discover the conversion techniques professional copywriters use in your genre and apply them to your own copy. A step-by-step system for writing descriptions that sell books. Includes customizable worksheets guiding you through every step of the process.
It's A Sales Pitch Not A Summary. Once you understand the difference between telling and selling you can get into the mindset of producing copy that converts.
My proprietary system, The Kindle Copywriting System, organizes the process. It tells you what you need to know in the order you need to know it and in the context in which it can do you the most good. POW!
The first step in my system is finding out what conversion tactics professional copywriters use for the blockbusters in your particular genre. Read my devastatingly clever way of finding out their favorite adjectives, power words and phrases, their most frequently used words, how many paragraphs they use, even their word count.
How cool is that? You’re going to find out what writing techniques New York Times best sellers use to sell books! Then, we’re going to use that information and apply it to your book. Magic!
My technique starts with the first sentence and goes step by step toward the last word.
THE FIRST SENTENCE
Introduce The Main Character Or Set The Scene
We're going to examine six books across multiple genres to see how they handle that all-important First Sentence. You’ll also get plenty of prompts and suggestions. This is true for the rest of my step-by-step
THE SECOND AND THIRD SENTENCE
Deepen Our Understanding Of The Main Character Or Setting
THE SECOND PARAGRAPH
Find Out What's At Stake
THE ENDING PARAGRAPH
Compel The Reader To Find Out What Happened
It’s a template for writing every word--from The First Sentence to The Ending Paragraph. You can type copy straight into the template which organizes your thinking and reminds you of important guideposts as you write each phase of the book copy.
By the way, I created this system with some of the finest copywriters in New York City. Our goal was to speed up the work without losing an ounce of creativity.
The Teaser
Amazon cuts off your copy after about 80 words with a roadblock called “Read More.” See my advice on writing teasers that compels shoppers to click the Read More link.
The Full Version
That's the 150-300 word version in your Book Description.
The Shorter Version
It's handy for bios, blog interviews, and promotion sites like Bookbub, which require much shorter descriptions.
The One Sentence Pitch
About 25 words. It has all sorts of uses--from your email sign-off to encouraging word-of-mouth buzz. Download my template for writing outrageously effective One Sentence Pitches.
Keywords in your copy help you rank high in the search engine. How do you finesse them into the copy so that customers don't notice them but Amazon does? Read my 7-step formula.
It's A Sales Pitch Not A Summary. Once you understand the difference between telling and selling you can get into the mindset of producing copy that converts.
My proprietary system, The Kindle Copywriting System, organizes the process. It tells you what you need to know in the order you need to know it and in the context in which it can do you the most good. POW!
The first step in my system is finding out what conversion tactics professional copywriters use for the blockbusters in your particular genre. Read my devastatingly clever way of finding out their favorite adjectives, power words and phrases, their most frequently used words, how many paragraphs they use, even their word count.
How cool is that? You’re going to find out what writing techniques New York Times best sellers use to sell books! Then, we’re going to use that information and apply it to your book. Magic!
My technique starts with the first sentence and goes step by step toward the last word.
THE FIRST SENTENCE
Introduce The Main Character Or Set The Scene
We're going to examine six books across multiple genres to see how they handle that all-important First Sentence. You’ll also get plenty of prompts and suggestions. This is true for the rest of my step-by-step
THE SECOND AND THIRD SENTENCE
Deepen Our Understanding Of The Main Character Or Setting
THE SECOND PARAGRAPH
Find Out What's At Stake
THE ENDING PARAGRAPH
Compel The Reader To Find Out What Happened
It’s a template for writing every word--from The First Sentence to The Ending Paragraph. You can type copy straight into the template which organizes your thinking and reminds you of important guideposts as you write each phase of the book copy.
By the way, I created this system with some of the finest copywriters in New York City. Our goal was to speed up the work without losing an ounce of creativity.
The Teaser
Amazon cuts off your copy after about 80 words with a roadblock called “Read More.” See my advice on writing teasers that compels shoppers to click the Read More link.
The Full Version
That's the 150-300 word version in your Book Description.
The Shorter Version
It's handy for bios, blog interviews, and promotion sites like Bookbub, which require much shorter descriptions.
The One Sentence Pitch
About 25 words. It has all sorts of uses--from your email sign-off to encouraging word-of-mouth buzz. Download my template for writing outrageously effective One Sentence Pitches.
Keywords in your copy help you rank high in the search engine. How do you finesse them into the copy so that customers don't notice them but Amazon does? Read my 7-step formula.
86 pages, Kindle Edition
Published November 15, 2017
2 people are currently reading
1 person want to read
About the author
Michael Alvear
59 books24 followersHealth writer Michael Alvear has written for WebMD, Newsweek, salon.com, The Washington Post, Reader’s Digest, The New York Times, The Los Angeles Times and The Huffington Post.
He’s been a frequent contributor to National Public Radio’s All Things Considered and co-hosted a health and fitness show on HBO and England’s Channel 4.
He’s been a frequent contributor to National Public Radio’s All Things Considered and co-hosted a health and fitness show on HBO and England’s Channel 4.
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Displaying 1 of 1 review
December 17, 2018
Great Info!
I found really good tips to create an interesting and professional sounding blurb. I can’t wait to try them out.
I found really good tips to create an interesting and professional sounding blurb. I can’t wait to try them out.
Displaying 1 of 1 review