New Product Development: Managing and Forecasting for Strategic Success (Portable MBA

by Robert J. Thomas

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

368 pages, Paperback

First published January 1, 1993

About the author

There is more than one author in the Goodreads database with this name. This entry is for Robert J. ^2 Thomas.

Thomas is a senior fellow with Accenture's Institute for Strategic Change.