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Pricing Creativity: A Guide to Profit Beyond the Billable Hour
Pricing Creativity: A Guide to Profit Beyond the Billable Hour distills pricing theory into principles, rules, tips, and tools specifically for the creative professional.
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Displaying 1 - 15 of 15 reviews
March 30, 2018
Great book on value-based pricing. Helpful tool for those working in creative firms. Rather than pricing your services based on tangible inputs (time, cost-of-materials, etc.), seek to price based on a percentage of the client's expected ROI.
"It's not the price you charge, it's how people feel about the price they have to pay."
"It's not the price you charge, it's how people feel about the price they have to pay."
January 18, 2021
Pricing for value is the right thing to do, both for your own and clients sake.
This is the best book about valuebased pricing I have read so far.
Blair Enns is my favorite expert on business development overall.
Not only is he super smart, he is also kind and decent; his advices will not only make your business better, but also help your clients more.
If everyone did business the way Enns suggest it would make the world a better place for all of us.
This is the best book about valuebased pricing I have read so far.
Blair Enns is my favorite expert on business development overall.
Not only is he super smart, he is also kind and decent; his advices will not only make your business better, but also help your clients more.
If everyone did business the way Enns suggest it would make the world a better place for all of us.
November 18, 2018
Life changing stuff for creatives in business
April 29, 2022
I started a creative business (an animation studio) 13 years ago and am embarrassed to admit that I have never really put much thought into pricing until this year. Our pricing formula has always been something along the lines of: COST * DESIRED PROFIT MARGIN = PRICE. As we’ve grown from a few people to more than a dozen, however, it’s clear that this isn’t working and so I decided to really do some thinking about our pricing, which is where Blair and this book comes in.
At the end of March, I put together a pile of books, articles, podcasts, and videos to inform this process. _Pricing Creativity_ is probably the most useful single title on this list and I can’t recommend it enough. It is a guide on how to do value-based pricing (something I was familiar with) specifically for creative consulting firms like ours. Almost every single page contains actionable advice, so I won’t list out my dozens of pages of notes here, but I will relate the very basic idea: If we’re being hired to do a thing, it’s because it’s valuable for the client. We should be paid a portion of that value.
Time will tell if we can successfully implement this shift towards value-based pricing, but if we can pull it off I think it’s safe to say that this will be the most influential business book I’ve ever read.
At the end of March, I put together a pile of books, articles, podcasts, and videos to inform this process. _Pricing Creativity_ is probably the most useful single title on this list and I can’t recommend it enough. It is a guide on how to do value-based pricing (something I was familiar with) specifically for creative consulting firms like ours. Almost every single page contains actionable advice, so I won’t list out my dozens of pages of notes here, but I will relate the very basic idea: If we’re being hired to do a thing, it’s because it’s valuable for the client. We should be paid a portion of that value.
Time will tell if we can successfully implement this shift towards value-based pricing, but if we can pull it off I think it’s safe to say that this will be the most influential business book I’ve ever read.
December 29, 2024
Me costó una enormidad darle 4 estrellas de 5 a algo de Blair Enns (si GoodReads lo permitiera sería un 4.5 realmente) pero me pareció necesario.
Este es un gran libro sobre fijación de precios y, aunque está pensado para servicios creativos, creo que funciona bastante bien para la venta de servicios profesionales en general. Mucha investigación y mucho estudio y se nota. Ultra práctico y aplicable. Claro, entretenido y asertivo. Y siempre sostenido por la experiencia profesional de Blair, cuyo recorrido le permite identificar los patrones y nutrir de historias sus consejos.
¿Por qué entonces me guardo una media estrella? Simple: no puedo puntuarlo igual que Win Without Pitching, su obra seminal, mucho más trascendente y única tanto por la temática como por el enfoque. Si trabaja en el mundo del diseño (u otros servicios creativos) y no lo leyo aún, hágase el favor.
El 4 puede ser injusto pero la realidad es que la justicia en las puntuaciones es subjetiva, casi tanto como un precio.
Este es un gran libro sobre fijación de precios y, aunque está pensado para servicios creativos, creo que funciona bastante bien para la venta de servicios profesionales en general. Mucha investigación y mucho estudio y se nota. Ultra práctico y aplicable. Claro, entretenido y asertivo. Y siempre sostenido por la experiencia profesional de Blair, cuyo recorrido le permite identificar los patrones y nutrir de historias sus consejos.
¿Por qué entonces me guardo una media estrella? Simple: no puedo puntuarlo igual que Win Without Pitching, su obra seminal, mucho más trascendente y única tanto por la temática como por el enfoque. Si trabaja en el mundo del diseño (u otros servicios creativos) y no lo leyo aún, hágase el favor.
El 4 puede ser injusto pero la realidad es que la justicia en las puntuaciones es subjetiva, casi tanto como un precio.
June 12, 2019
Pricing demystified.
Why can some first charge Millions for a logo while others charge 100€?
Price isn't really tied to costs. We live in a subjective world and price behaves the same way.
If you think you should be earning 2x, 10x, 100x and you own your business. This book will help you break out of your own internal obstacles. Because that's the main thing holding you back.
Charging more allows you to do a better job, give more value to the customer, and make the world a better place. Business is not a zero sum game. We live in a era of abundance.
Why can some first charge Millions for a logo while others charge 100€?
Price isn't really tied to costs. We live in a subjective world and price behaves the same way.
If you think you should be earning 2x, 10x, 100x and you own your business. This book will help you break out of your own internal obstacles. Because that's the main thing holding you back.
Charging more allows you to do a better job, give more value to the customer, and make the world a better place. Business is not a zero sum game. We live in a era of abundance.
January 1, 2019
Blair continues to pull information that’s right in front of our eyes in the creative business that we refuse to acknowledge and throws it back in a way that’s digestible and actionable. If anything this book will change how you view the value of what you do even if you don’t change how you sell it, which seems hard to fathom.
May 15, 2019
Pricing Creativity gives you license to sell your work any way you damn well please (given the customer is open to it).
Blair makes the case that communication and an improved future state is the best way to provide better prices.
Blair makes the case that communication and an improved future state is the best way to provide better prices.
January 15, 2022
An illuminating crash course on value and pricing.
If you've ever wondered how blank paintings and 8bit jpgs have been sold for millions, you might enjoy this.
If you've ever wondered how blank paintings and 8bit jpgs have been sold for millions, you might enjoy this.
May 7, 2022
Transformative. Our agency will do new business differently after reading this book.
May 25, 2023
Life-changing
May 14, 2024
AMAZING
January 29, 2020
This book surprisingly taught me more about how American middle-management works, than about how to price freelance design work. Also the tricks that procurement agencies play.
December 25, 2024
Can't beleive I read this 16 years in my career !
Really wished I'd read it sooner.
Essential business book.
I just hope my competitors won't read it :)
Really wished I'd read it sooner.
Essential business book.
I just hope my competitors won't read it :)
Read
March 12, 2019First off, buy the desk copy. It's binder - not a bound book. Why? Because this book is instantly actionable and comes with templates and guidelines you can store in a book you'll be reaching for time and again.
What to charge is one of the most gut-wrenching decisions for any agency attempting to close new business.
In his follow-up to the highly acclaimed Win Without Pitching Manifesto, Blair Enns first turns pricing "theory" into something we can all relate to and enjoyable so that you understand WHY you need to look at the way you price differently.
Then he teaches you the "rules" of pricing and tips for lots of different scenarios.
In combination with the "arc of the sale," understanding not only how to price but how to present it to the client is worth every penny and much, much more.
What to charge is one of the most gut-wrenching decisions for any agency attempting to close new business.
In his follow-up to the highly acclaimed Win Without Pitching Manifesto, Blair Enns first turns pricing "theory" into something we can all relate to and enjoyable so that you understand WHY you need to look at the way you price differently.
Then he teaches you the "rules" of pricing and tips for lots of different scenarios.
In combination with the "arc of the sale," understanding not only how to price but how to present it to the client is worth every penny and much, much more.
Displaying 1 - 15 of 15 reviews