The book describes all about Search Engine Optimization step by step. Starting from the history of the Search engine to it's ranking factor to Best practices, to Keyword research and Link building process...
It also pinpoints all those steps which you must AVOID in order to ensure that your site is not penalized by Google.
This book goes an extra mile for providing all relevant tools to use in your process of learning SEO. Going further this book will be supported by Additional Youtube video to show you the practical steps of using the selective tools.
This book also differentiates between SEO with SEM. Also, answer Why SEO Ranks above SEM. It provides you the structure and road map you must use for your own SEO.
Backlinking strategy and Linking Strategy with SEO Plan is demonstrated theoretically in very simple yet effective ways.