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LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible
The fastest, easiest, and most profitable way to have a successful business is to work with your ideal customers. They value your offering and pay you what it s worth and they are a joy to serve. But how can you rise above the noise in a crowded marketplace to attract these customers?
You learn to speak their secret language.
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them.
In this book you ll learn:
The 5-Step Secret Language Strategy he used to go from being overlooked to being overbooked in less than one year
How LINGO as a marketing strategy makes competition almost irrelevant
How pricing can attract, not deter, your ideal customer
How to develop a brand image that magnetizes your ideal customer and filters out the rest
With game-changing insights, practical action steps, and relatable examples, Jeffrey Shaw opens a groundbreaking conversation to make business easier, more profitable, and more positively impactful for any entrepreneur.
You learn to speak their secret language.
In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by showing them that you get them.
In this book you ll learn:
The 5-Step Secret Language Strategy he used to go from being overlooked to being overbooked in less than one year
How LINGO as a marketing strategy makes competition almost irrelevant
How pricing can attract, not deter, your ideal customer
How to develop a brand image that magnetizes your ideal customer and filters out the rest
With game-changing insights, practical action steps, and relatable examples, Jeffrey Shaw opens a groundbreaking conversation to make business easier, more profitable, and more positively impactful for any entrepreneur.
199 pages, Kindle Edition
Published January 30, 2018
54 people are currently reading
154 people want to read
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Displaying 1 - 8 of 8 reviews
October 2, 2022
We all crave validation, and with Jeffrey Shaw's first two books, including not only this one but also one called The Self-Employed Life, I get validation for putting one foot in front of the other - carving out a living for myself doing the work I care most about. To use the vernacular: I feel so seen!
Lingo is about identifying the people you wish to serve and speaking to them in the language they understand. Seems like a simple concept, and at root it is, but Shaw gives life and body to his premise with real world stories and examples. He provides thought-provoking questions and exercises so readers can shape our own plans and choose high-impact action steps to transform and grow our businesses our way. No smarmy sales tactics - and no vows of poverty.
What sets Shaw apart is his understanding that self-employment is a lifestyle chosen by people with expertise to share. Most often, we know little about the business world and our search for guidance can be quite frustrating. With his books, podcast, coaching, and Self-Employed Business Institute, Shaw has created a framework within which each of us can learn and grow. This is not a one-size-fits-all formula with a guaranteed pot of gold at the end of the rainbow. It's a smorgasbord of things to try, tactics proven to move someone "from overlooked to overbooked." Readers get to try different things on for size. We get strategies for showing up in our lives and businesses in an authentic way, which is good for ourselves, good for our clients, and good for our bottom line.
One of the tidbits in Lingo that has meant the most to me is from the personal development end of the self-employed ecosystem: Believe there are forces working on your behalf. Yes! When the days get long, and sitting alone in my office facing a blank screen and a deadline seems overwhelming, it is easy to start feeling like it is me against the whole world. But it isn't, and it never has been. This simple reminder that the universe wants me to have what I need has brought me back to center over and over, increasing my productivity and moving me closer to my dreams. Pretty huge!
Jeffrey's Shaw's life's work is to help people like me pursue our own life's work in a condition of plenty. He states the purpose of Lingo up front: I want to change your life. Well, sir, you have done so. Five stars! Thank you.
Lingo is about identifying the people you wish to serve and speaking to them in the language they understand. Seems like a simple concept, and at root it is, but Shaw gives life and body to his premise with real world stories and examples. He provides thought-provoking questions and exercises so readers can shape our own plans and choose high-impact action steps to transform and grow our businesses our way. No smarmy sales tactics - and no vows of poverty.
What sets Shaw apart is his understanding that self-employment is a lifestyle chosen by people with expertise to share. Most often, we know little about the business world and our search for guidance can be quite frustrating. With his books, podcast, coaching, and Self-Employed Business Institute, Shaw has created a framework within which each of us can learn and grow. This is not a one-size-fits-all formula with a guaranteed pot of gold at the end of the rainbow. It's a smorgasbord of things to try, tactics proven to move someone "from overlooked to overbooked." Readers get to try different things on for size. We get strategies for showing up in our lives and businesses in an authentic way, which is good for ourselves, good for our clients, and good for our bottom line.
One of the tidbits in Lingo that has meant the most to me is from the personal development end of the self-employed ecosystem: Believe there are forces working on your behalf. Yes! When the days get long, and sitting alone in my office facing a blank screen and a deadline seems overwhelming, it is easy to start feeling like it is me against the whole world. But it isn't, and it never has been. This simple reminder that the universe wants me to have what I need has brought me back to center over and over, increasing my productivity and moving me closer to my dreams. Pretty huge!
Jeffrey's Shaw's life's work is to help people like me pursue our own life's work in a condition of plenty. He states the purpose of Lingo up front: I want to change your life. Well, sir, you have done so. Five stars! Thank you.
October 10, 2022
This was a well written way of figuring out product market fit. He has some good challenges, such as not settling for 20% of your customers being ideal, but aiming to make all your customers the ideal customer for you. Also have some good exercises on how to go experience the world of your ideal customer, so you know how to speak their language better. And then he does a good job, explaining how “speaking their language” is not just words, but also clothing and tools and everything else, too. he didn’t get especially detailed, and all his examples were from his high end, photography business, so you have to do more of the lifting if you work in a different field. But the core idea is valuable, and it was engaging read.
May 15, 2018
Very inspiring
So many nuggets littered throughout this quick read. I’ll be going through this book many times to pick up things I missed. The biggest point for me is to relax and let success happen. Speak the language everyone understands and life will happen in a positive direction.
So many nuggets littered throughout this quick read. I’ll be going through this book many times to pick up things I missed. The biggest point for me is to relax and let success happen. Speak the language everyone understands and life will happen in a positive direction.
December 7, 2018
This book can be applied to all types of relationships!
This book generates a curiosity around the perspectives and experiences of others. These suggestions will be applicable in more than just a business context, making it a very holistic and practical text. I highly recommend it!
This book generates a curiosity around the perspectives and experiences of others. These suggestions will be applicable in more than just a business context, making it a very holistic and practical text. I highly recommend it!
June 9, 2019
Jeffrey does a fantastic job in Lingo of connecting the dots for readers to understand how to understand the Lingo that their clients are speaking. He takes you deep into his personal journey of discovering this and is able to connect with you on a very personal level about the ways to apply those lessons when discovering the Lingo that your ideal clients speak. Fantastic Read!
July 30, 2022
This has been an inspirational game changer for several small businesses. Jeffery breaks down the concepts of how to see, connect and define the sense of belonging. He helps you embrace the hidden gems of what we do that speaks directly to our people.
February 4, 2018
LINGO it brilliant- discovering the secrets of your ideal customer is a strategy that is sure to result in success. This occurs when the entrepreneur shifts from transactional thinking to relational thinking. One of Shaw's quotes really resonated with me: "Entrepreneurship is about becoming the person we were truly meant to be."--Here's to your success! Karen Briscoe, author "Success in 5 Minutes a Day".
February 27, 2018
This is an excellent book. The communication strategies are simple yet highly actionable. Just as I start my new business, the guidelines provided by Jeffrey have helped me establish my voice, my message and a proper business mindset for success.
Displaying 1 - 8 of 8 reviews