Authentic Consumer Experiences: Build Your Brand, Drive Demand and Create Endless Opportunities with Experiential Marketing

by Ryan Bauer

Tired of the same old marketing techniques? In today’s technological world, avoiding traditional advertisements has never been easier for consumers. People often fast-forward through commercials, use ad-blockers online, or even pay for commercial-free options like Netflix and Hulu Plus. It is so easy for consumers to avoid traditional advertisements, so it is crucial for marketers to try a different way to through experiential marketing. Experiential marketing attempts to make a more personal connection with consumers.

In Authentic Consumer Build Your Brand, Drive Demand, and Create Endless Opportunities with Experiential Marketing, learn why experiential marketing can be beneficial for your company and how to be successful in it. Also, hear from real marketers on how they utilize experiential campaigns and some examples of their best events.

28 pages, Kindle Edition

Published January 3, 2018