dot: Rory Sutherland: Thinking like a marketing genius

by Mike Dariano

What makes Rory Sutherland so creative? This short dot - a thirty minute shot of thoughts - helps you shoulder Sutherland's mindset, if not his sweater collection.

Genres: Business

27 pages, Kindle Edition

Published January 4, 2018

Reviews

[Santhosh Guru · Rating 5 out of 5]

A quick and short primer on Rory Sutherland’s work. A bit more detailed than a podcast but shorter than a huge guide. Mike has been a huge inspiration in learning from experts and masters. This is a very good summary to get up to speed before diving in detail into Rory’s work.

[Aparna · Rating 5 out of 5]

The Best book on Marketing. 27 pages, what can you really pack in them? Nothing more. Nothing less. Absolutely no BS. Gives you a different perspective of marketing--the one that's often ignored or probably overlooked.

Recommended re-read every month if you are working in the marketing field.

[Michael · Rating 5 out of 5]

Small book, big takeaways.

A tiny book summarizing 4 main themes Sutherland speaks on frequently. The books is best described as a ”Popular Highlights” of Sutherland’s writing and speaking.

[Kyle Eschenroeder · Rating 5 out of 5]

Great review of Sutherland’s big ideas

Great highlights and examples from Rory’s talks. In text form, which is awesome. I highlighted a third of this thing.

[Mick Sylvestre · Rating 5 out of 5]

I liked it.left me wanting more...

A good read that is a perfect intro into the trials and errors of marketing. Bookmakes you think about the depth of the indutry.