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Fully Booked: How to Sell Your Service and Turn Time into Money
Your time is money.
This book is for business owners like you who want to sell more services and make more money by appointments, consultations, treatments, coaching, events, conferences, training, workshops, ticket sales, bums on seats, concerts, or in other words - your time.
Bums on seats
This book is based on the case study of a very successful client in European airport transfers who has gone from starting up, to scaling his business every year for 10 years and selling his company to a major transport operator. We show you his complete journey, from "no money" to unlimited daily budgets.
As a business owner selling his service, his "inventory" of bums on seats is the same as yours - time.
Every business who sells their time wants to be "Fully Booked", where you (or your team) simply show up at work, do your thing and get paid (or already have been paid) - while your calendar keeps filling itself up with self-service online bookings.
Every hour you don't sell your service is gone - forever. You can never get it back, or earn the money it represented.
Being "Fully Booked" means you can raise your prices, be more selective about clients, scale your business, hire more staff, buy more marketing, expand your operation and even make yourself redundant if you want.
Follow the money
The key to selling your service and making money from it is knowing it's value, date, time, duration, location, cost, if it's one-to-one, one-to-many or many-to-many delivery, and using digital bookings to package it up, market it, make it self-service and where possible take payment online or be guaranteed payment on a booking.
Too complicated
This book is not for businesses that can't get paid in less than 90 days from an initial sales contact, or who have so complicated a sales process they themselves don't understand how it works or how much a sale is worth or how much it costs, or who have multiple departments who don't communicate with each other, or fixed marketing budgets they refuse to reinvest when they are actually making money.
No apologies
The book makes no apologies for exposing willful stupidity, lack of basic business fundamentals, laziness, ignorance, malpractice, incompetence, sharp practice, arbitrary opinions, myths, and lies.
It also shows what can go disastrously wrong because "you don't know what you don't know" and can't ask the right questions to find out.
The usual suspects are all here in the all too common horror stories of lost time, money, and opportunities, both from agencies, and
- "My agency left me broke" - the Harley Street hypnotherapist who thought he did due diligence and chose an award-winning RAR certified agency, only to have them spend all his savings and leave him with nothing to show for it
- "Forget the money" - the national airline being flown into the ground by the incompetent web agency and global branded marketing agency claiming Audi and Coke as their clients, who were so obsessed with "building the brand" they ignored people looking for their seats and ready to pay for them
- "The wrong offer" - the client who refused to change his pricing policy even after it was proven to be a failure
- "Don't make me think" - the client who didn't know how their own sales process worked and couldn't be bothered to find it out so they could fix it and buy more marketing
- "Why AdWords doesn't work" - why businesses buying AdWords clicks treat it as a cost center, rather than a profit center, and give up on it because they don't know how much their clicks are actually worth
- "Why AdWords always works" - the truth about AdWords, how it works and what you need to do to make it work for your business, as well as Google's
- "How to hire an AdWords agency" - why getting paid to sell clicks for Google is no longer acceptable in the age of digital commerce
Google sells clicks, you sell your time.
Here's how to make it pay and sell more of it.
This book is for business owners like you who want to sell more services and make more money by appointments, consultations, treatments, coaching, events, conferences, training, workshops, ticket sales, bums on seats, concerts, or in other words - your time.
Bums on seats
This book is based on the case study of a very successful client in European airport transfers who has gone from starting up, to scaling his business every year for 10 years and selling his company to a major transport operator. We show you his complete journey, from "no money" to unlimited daily budgets.
As a business owner selling his service, his "inventory" of bums on seats is the same as yours - time.
Every business who sells their time wants to be "Fully Booked", where you (or your team) simply show up at work, do your thing and get paid (or already have been paid) - while your calendar keeps filling itself up with self-service online bookings.
Every hour you don't sell your service is gone - forever. You can never get it back, or earn the money it represented.
Being "Fully Booked" means you can raise your prices, be more selective about clients, scale your business, hire more staff, buy more marketing, expand your operation and even make yourself redundant if you want.
Follow the money
The key to selling your service and making money from it is knowing it's value, date, time, duration, location, cost, if it's one-to-one, one-to-many or many-to-many delivery, and using digital bookings to package it up, market it, make it self-service and where possible take payment online or be guaranteed payment on a booking.
Too complicated
This book is not for businesses that can't get paid in less than 90 days from an initial sales contact, or who have so complicated a sales process they themselves don't understand how it works or how much a sale is worth or how much it costs, or who have multiple departments who don't communicate with each other, or fixed marketing budgets they refuse to reinvest when they are actually making money.
No apologies
The book makes no apologies for exposing willful stupidity, lack of basic business fundamentals, laziness, ignorance, malpractice, incompetence, sharp practice, arbitrary opinions, myths, and lies.
It also shows what can go disastrously wrong because "you don't know what you don't know" and can't ask the right questions to find out.
The usual suspects are all here in the all too common horror stories of lost time, money, and opportunities, both from agencies, and
- "My agency left me broke" - the Harley Street hypnotherapist who thought he did due diligence and chose an award-winning RAR certified agency, only to have them spend all his savings and leave him with nothing to show for it
- "Forget the money" - the national airline being flown into the ground by the incompetent web agency and global branded marketing agency claiming Audi and Coke as their clients, who were so obsessed with "building the brand" they ignored people looking for their seats and ready to pay for them
- "The wrong offer" - the client who refused to change his pricing policy even after it was proven to be a failure
- "Don't make me think" - the client who didn't know how their own sales process worked and couldn't be bothered to find it out so they could fix it and buy more marketing
- "Why AdWords doesn't work" - why businesses buying AdWords clicks treat it as a cost center, rather than a profit center, and give up on it because they don't know how much their clicks are actually worth
- "Why AdWords always works" - the truth about AdWords, how it works and what you need to do to make it work for your business, as well as Google's
- "How to hire an AdWords agency" - why getting paid to sell clicks for Google is no longer acceptable in the age of digital commerce
Google sells clicks, you sell your time.
Here's how to make it pay and sell more of it.
80 pages, Kindle Edition
Published January 22, 2018
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7 people want to read
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