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Fundamentals of Strategy
From the author team of the market-leading text Exploring Strategy , comes a new edition of Fundamentals of Strategy . Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy. Fundamentals of Strategy, 4 th edition · Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically. · Revamped final chapter on ‘Strategy in action’, raising implementation issues such as organisational structure, management processes and strategic change · Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups. · Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations. · New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world. · Links to online support material.
- GenresBusiness
274 pages, Kindle Edition
First published December 1, 2008
13 people are currently reading
194 people want to read
About the author
Gerry Johnson
64 books12 followersGerry is one of Europe’s most highly regarded Professors of Strategic Management
He is Emeritus Professor of Strategic Management at Lancaster University Management School and a Senior Fellow of the Advanced Institute of Management Research.
After his early management and consultancy experience he has held academic positions at leading business schools in the UK including Manchester Business School, Cranfield School of Management, Strathclyde Business School and Lancaster University Management School.
Gerry Johnson is also a founding co-author of Europe's best selling strategic management text Exploring Strategy (Prentice Hall, 9th edition, 2011) which is used in most of the UK business schools. He is also co- author of The Exceptional Manager, Strategic Change and the Management Process, the Challenge of Strategic Management, and Strategic Thinking and author of numerous papers on Strategic Management. His research work is primarily concerned with processes of strategy development and change in organizations.
As a consultant he works at a senior level with management teams on issues of strategy development and strategic change. Here he applies many of the concepts and techniques in Exploring Corporate Strategy to help those teams challenge, question and develop the strategies of their organisations.
Gerry has: BA Hons in Anthropology from University College, London and a PhD in Strategy Development and Change from Aston University.
He is Emeritus Professor of Strategic Management at Lancaster University Management School and a Senior Fellow of the Advanced Institute of Management Research.
After his early management and consultancy experience he has held academic positions at leading business schools in the UK including Manchester Business School, Cranfield School of Management, Strathclyde Business School and Lancaster University Management School.
Gerry Johnson is also a founding co-author of Europe's best selling strategic management text Exploring Strategy (Prentice Hall, 9th edition, 2011) which is used in most of the UK business schools. He is also co- author of The Exceptional Manager, Strategic Change and the Management Process, the Challenge of Strategic Management, and Strategic Thinking and author of numerous papers on Strategic Management. His research work is primarily concerned with processes of strategy development and change in organizations.
As a consultant he works at a senior level with management teams on issues of strategy development and strategic change. Here he applies many of the concepts and techniques in Exploring Corporate Strategy to help those teams challenge, question and develop the strategies of their organisations.
Gerry has: BA Hons in Anthropology from University College, London and a PhD in Strategy Development and Change from Aston University.
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Displaying 1 - 5 of 5 reviews
February 8, 2020
Fundamental of strategy is a student handbook that provides tools to create structure in the business strategy process. Nothing earth-shattering but a good overview of what is the common denominator of all strategy processes.
September 2, 2020
Very clear and concise book; its purpose is definitely not to be the most comprehensive guide on the market but, if your goal is to have a very well written high level overview of business strategy and some practical examples, this book definitely deserves a chance!
December 4, 2019
Hoppade några delar då de inte var relevanta för mig.
November 1, 2013
Interesting book, clear and easy to read
This book goes further in the fundamentals of Strategy but I was actually looking for something more detailed at a maximum point.
Still a very good book that will make you understand Corporate Strategy
This book goes further in the fundamentals of Strategy but I was actually looking for something more detailed at a maximum point.
Still a very good book that will make you understand Corporate Strategy
Displaying 1 - 5 of 5 reviews