Digital Analytics 101

by April Wilson

Looking to get into beginner-level digital analytics? If you have a passion for marketing and analytics and are looking for practical experiences to help you learn the science behind success, Digital Analytics 101 is the book for you. It is perfect for recent graduates and recognized marketers alike and provides you with information on topics such as marketing methodology, brand monitoring, SEM and SEO, content marketing, social media marketing and measurement, how to use surveys and research, and much more. This book has a strong emphasis on marketing analytics, plus a range of exercises, handouts, screenshots, and case studies. It is designed for students or others in an entry-level marketing analytics role.Once upon a time, Digital Analytics 101 was an educational agency designed to teach marketers and small to medium business owners how to measure the performance of their digital marketing. We offered live classes (usually hosted by local businesses like churches), online classes, presentations in a variety of industries (construction, digital analytics, thought leadership, church leadership, and local college and university guest lectures). We blogged and published articles for print magazines and websites like Yahoo! Small Business, Web Analytics World, and American Express OPEN. It started as a side project; a way for our experts to share what they knew with the larger community, a community that at the time was very hungry for knowledge. 

160 pages, Kindle Edition

Published December 2, 2017

About the author

Librarian Note: There is more than one author in the Goodreads database with this name.

For April Wilson, author of McIntyre-series etc, use two spaces to get theright author (April^^Wilson)

Reviews

[David · Rating 2 out of 5]

Likely no QA was done with the digital voice author. Content can be pronounced differently and bullets shouldn’t be read but instead it said “middle dot”. Although this book is dated, some information is flat out wrong. Example, SEM ranking is not 100% determined by your bid, wow. This website isn’t live anymore so getting any reference materials won’t be happening. Now I know why this was a free Audible book. You get what you pay for I guess.

[Faith Mahlatsi · Rating 5 out of 5]

Very useful

A book every first time Marketing Analytics Student should read! I’m glad I got hold of this book! A very useful book it is!