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Intergenerational Engagement: Understanding the Five Generations in Today's Economy
Intergenerational Understanding the Five Generations in The Economy" offers much more than a simple path of just trying to figure out Millennials.
The book will first, help you become self-aware of your own generational tendencies so you can then, embrace age-diversity, dispel generational stereotypes, and learn how to use each generations’ unique strengths
Enhance Internal and External Communications
Boost Customer Engagement and Sales
Increase Productivity
Bring Generational Harmony to the Workplace, School, Community, and the Family
Your success as a business owner, manager, employee, educator, or parent is often in direct proportion to your ability to effectively connect and communicate with other people. The problem is that not everyone speaks the same language. The ‘language’ that people ‘speak’ can be influenced just as much by their age as the country in which they live.
Today, humans are living longer than ever before. This has created a scenario in our society in which five different generations are active in the economy, the workplace, the household, and the education system. From the Silent Generation to Baby Boomers, Gen Xers, Millennials, and iGens, we all live on this planet and interact daily.
Each generation has values, expectations, and tendencies that are unique to them and their peers. A one-size-fits-all model will not work regarding engagement methodology. Learning to bridge the generational gaps and relate to people on their level will be invaluable in your quest to excel in life.
In this book, Dillon condenses decades of his knowledge and experience, distilling it into easily understandable information that will help you better understand yourself, customers, employees, managers, co-workers, teachers, parents, teachers, teens, and even complete strangers.
The book will first, help you become self-aware of your own generational tendencies so you can then, embrace age-diversity, dispel generational stereotypes, and learn how to use each generations’ unique strengths
Enhance Internal and External Communications
Boost Customer Engagement and Sales
Increase Productivity
Bring Generational Harmony to the Workplace, School, Community, and the Family
Your success as a business owner, manager, employee, educator, or parent is often in direct proportion to your ability to effectively connect and communicate with other people. The problem is that not everyone speaks the same language. The ‘language’ that people ‘speak’ can be influenced just as much by their age as the country in which they live.
Today, humans are living longer than ever before. This has created a scenario in our society in which five different generations are active in the economy, the workplace, the household, and the education system. From the Silent Generation to Baby Boomers, Gen Xers, Millennials, and iGens, we all live on this planet and interact daily.
Each generation has values, expectations, and tendencies that are unique to them and their peers. A one-size-fits-all model will not work regarding engagement methodology. Learning to bridge the generational gaps and relate to people on their level will be invaluable in your quest to excel in life.
In this book, Dillon condenses decades of his knowledge and experience, distilling it into easily understandable information that will help you better understand yourself, customers, employees, managers, co-workers, teachers, parents, teachers, teens, and even complete strangers.
193 pages, Kindle Edition
Published January 27, 2018
3 people want to read
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March 14, 2019
Connecting the Five Generations Through Understanding Their Differences.
“Intergenerational Engagement: Understanding the Five Generations in Today's Economy” by Dillon Knight Kalkhurst is an invaluable resource for anyone who interacts with people from different generations, and who does not? So, practically it is a book for all of us.
As Kalkhurst points out in his book, “it is time to embrace our newfound Age Diversity … Whether you are from the Silent Generation, a Baby Boomer, Generation X, Y or Z, you will learn more about yourself and everyone in your life.”
Throughout my career in marketing and advertising, I have always been wary of clear-cut divisions and segmentation when it comes to demographics in market research. This is why I really appreciated Kalkhurst’s advice to his readers: “It is important that you understand that we are talking in generalities - and I caution you not to assume someone is the way they are simply because of the year they were born.” He points out two valid reasons why we should avoid rigid generalizations about the five generations:
1- While the values and preferences of each generation are generally the same; however, “there will be roughly fifteen percent from each generation that will fall outside of their generational cohorts based on out of the ordinary life experiences.”
2- More importantly, there are “Cuspers” who are those born around the generational transition years and who “may have one foot planted in their older generation and the other foot on their younger side.”
Though this book is useful for people from all walks of life, but it is of special interest to marketing professionals and I strongly recommend it mainly to market researchers because of its practical implications on this particular field.
Nizar Nakfoor
“Intergenerational Engagement: Understanding the Five Generations in Today's Economy” by Dillon Knight Kalkhurst is an invaluable resource for anyone who interacts with people from different generations, and who does not? So, practically it is a book for all of us.
As Kalkhurst points out in his book, “it is time to embrace our newfound Age Diversity … Whether you are from the Silent Generation, a Baby Boomer, Generation X, Y or Z, you will learn more about yourself and everyone in your life.”
Throughout my career in marketing and advertising, I have always been wary of clear-cut divisions and segmentation when it comes to demographics in market research. This is why I really appreciated Kalkhurst’s advice to his readers: “It is important that you understand that we are talking in generalities - and I caution you not to assume someone is the way they are simply because of the year they were born.” He points out two valid reasons why we should avoid rigid generalizations about the five generations:
1- While the values and preferences of each generation are generally the same; however, “there will be roughly fifteen percent from each generation that will fall outside of their generational cohorts based on out of the ordinary life experiences.”
2- More importantly, there are “Cuspers” who are those born around the generational transition years and who “may have one foot planted in their older generation and the other foot on their younger side.”
Though this book is useful for people from all walks of life, but it is of special interest to marketing professionals and I strongly recommend it mainly to market researchers because of its practical implications on this particular field.
Nizar Nakfoor
Displaying 1 of 1 review