The 70s elicit a flood of nostalgia for the common American: disco music or heavy weed infused rock if you prefer, sideburns and thick mustachioed hippie escapees that wore butterfly collared button downs and jammed 8 tracks into their muscled up Chevy Novas, single income boomer households that bought single family residences without crippling college debt saddling them and raised Gen X kids on ashtrays and hose water. Yessir, good times. Across the sports landscape, the Cowboys, Raiders and especially the Steelers dominated the football scene while the NBA saw increased parity after a stranglehold on the 1960s by the Celtics. In baseball, the rise of dynasties or near dynasties by the Reds, Pirates, Orioles and A’s made great headliner fodder for the sport. Turbow instantly immerses us into the world of the Oakland Athletics (A’s) during that time. This was no ordinary era for baseball; the Athletics, as depicted, were emblematic in many ways of a business model microcosm. The employees (aka the players) each brought their respective talents to make the business run under a meddling puppeteer of an owner/operator (aka The Owner aka Charlie Finley in this case) and succeeded either because of him or in spite of him. You decide. But here’s what we think we know: By all accounts Finley was a self-aggrandizing manipulator who desperately tried to parlay his perceived goodwill into subservience. (See: Finley’s dealings with Vida Blue in particular). Power is immensely corruptible and misguided when dealing with individuals on individuality, interpersonal connection, and monetary worth to the ball club often based on statistics but could also include intangibles like hustle/leadership/the ability to keep a locker room focused and together. Power for the sake of power, often in Finley’s case, became a blinding agent, greed the driving force, or self-importance. That’s not to say Finley wasn’t innovative or did not have any inventive ideas. He’s often credited with suggesting the DH, having ballplayers that could play multiple positions, and preferable World Series scheduling. He also made the savvy suggestion of allowing ALL players to become free agents after every year rather than a select few in order to dilute the field and therefore cap the high rate of spending (his suggestion was denied by his fellow owners). For perspective, in 1975, at the end of his career, Hank Aaron was virtually the highest paid player at $250000 per year. Fifty years later Juan Soto is receiving nearly $62 million this year. Free agency, for better or worse, was a defining moment in the tenure of Finley’s ownership. Often creating a culture of bitterness within his players by undercutting them in their salary requests, particularly in how they stacked up competitively throughout the league, it cost him in the end when a contractual stipulation for his star pitcher, Jim “Catfish” Hunter, was not met. Hunter was granted free agency, signed for more money with the Yankees and the rest is history. All told the A’s won three consecutive World Series with the requisite amount of talent that included three eventual Hall of Famers in Catfish Hunter, Reggie Jackson, and Rollie Fingers and a number of other fringe greats such as Sal Bando, Joe Rudi, Gene Tenace, Bert Campaneris, Ken Holtzman, and Vida Blue. While the drama and fistfights that seemed to percolate often within the clubhouse would indicate a team in self-destruct mode, it actually made them more resilient in a 70s way—put aside our grudges and go out and win the whole damn thing. There’s a refreshing sentiment amidst a collective group of diverse voices…
…Jackson, the brash, young, arrogant OF…
…Bando, the all star captain complaining openly about the owner…
…Campaneris, the speedy and fiery Cuban with a temper…
…Catfish, the North Carolina farm boy ace…
…Bill North, the well read CF…
…Blue Moon Odom, the needling in your face pitcher that never shut up…
…Rollie Fingers, the distractible shut down reliever with the handlebar mustache…
…who scraped and clawed their way to dominance in the thicket of a megalomaniac owner who often self-sabotaged his own team’s financial success with a stripped down administrative team and sparse relationship with the Oakland community. It is an absolute travesty to see a team of this caliber wasted and such few eyewitnesses to corroborate their achievements. In 1973 and 1974, the last two years of their three year run, the Oakland A’s were 8th and 11th out of 12 in American League attendance. I can’t imagine retelling a historical account of baseball without including the 70s era A’s as a major factor in the progress of MLB. A compelling story for sure, and a deep cut for nostalgic baseball fans everywhere.