Customer What?

by Ian Golding

Hardcover

Published January 1, 2018

Reviews

[László Kiszely · Rating 4 out of 5]

"A practical guide to creating and sustaining customer experience" in large organisations. Indeed an unusual format to convey some theory, some practice and some stories about how corporates can improve their customer centricity. A well-structured framework (manual, even) for customer experience professionals taking the challenge of stimulating and sustaining change. I think the challenge of the topic is that very few people can understand the real essence - you need to have past or ongoing interest in the area of as well as personal experience with the struggles of changing behaviour... to value the many nuances of the offered solutions. A very good read and to-be-kept handbook for professionals and wannabe professionals - probably less sense for anyone outside.

[Pia Vilmi · Rating 4 out of 5]

Selkeä ja kattava käsikirja asiakaskokemusta johtavalle. Jää säännölliseen käyttöön! Ja on varustettu omistuskirjoituksella, jee!

[المهند السبيعي · Rating 4 out of 5]

A good book for CX Practioner's who have started their careers in CX field