Contemporary Marketing

by Louis E. Boone

CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.

Genres: Business, Textbooks, Nonfiction, School

Hardcover

Published January 1, 2016

Reviews

[Dean Ryan Martin · Rating 3 out of 5]

This is another big chunky book about marketing. I read and finished the first four chapters three years ago. The writing style was encyclopedic.

Great information but many times, I found myself reading for the sake of reading and annotating without understanding anything.

I hated myself when I do this. It was a waste of time. No learning at all.

For this, I decided to put it back to sleep on the shelf.

Now that I am re-routing myself into another level, I realized I needed to return to this chunky and get serious. While scanning the Table of Contents, I told myself that almost all topics were covered while I consumed the Consumer Behavior book by Hawkins and Mothersbaugh.

Therefore, I made a strategic plan to not overwhelm myself again. I decided to only read another four chapters. These chapters were about product and pricing.

I was bored reading about pricing concepts. Almost sleeping while following the computations I cared nothing about. I skipped them for this reason and proceeded to the pricing strategies.

This was a fun and an intriguing chapter all at the same time. I have realized that pricing a product is not a one-time decision. It changes time after time.

WRITING STYLE: 2 stars.
CONTENT & SUBSTANCE: 4 stars.

[Cydni Perkins · Rating 2 out of 5]

Well, it's a textbook. I always feel reluctant to rate a textbook based on entertainment value, but I really resisted this one especially and I had trouble getting through my class readings. It does include a lot of information, so it's probably effective for learning about marketing. Just that I hated it.

[Elizabeth · Rating 5 out of 5]

This was actually one of my favorite textbooks to read - the content was very engaging and easy to follow. It made homework assignments a lot easier. I wish more textbooks were presented in this format.

[SAJID KHAN · Rating 5 out of 5]

Very easy concepts

[Megan · Rating 3 out of 5]

My text for my marketing class. It seems pretty informational. A bit intimidating because of it's size-I wouldn't have thought a marketing book to be this big-esecially because it's just a general class.

[Anna · Rating 3 out of 5]

Nearly overwhelming with the amount of information contained within...but good lord, what a dry read. Hard to stay focused, even on a subject I enjoy.

[Anwar Ali · Rating 4 out of 5]

one of authentic and useful book on marketing for marketing students

[Stefu Smith · Rating 2 out of 5]

Finished this up for my Marketing class. Good concepts, drab reading.