Next Is Now: 5 Steps for Embracing Change—Building a Business that Thrives into the Future

by Lior Arussy

One of the world’s leading authorities on customer-centric business transformation, Lior Arussy—founder and CEO of the global consulting firm Strativity Group—offers “a revolutionary, yet pragmatic guide to not only managing change, but driving and thriving in a world of cataclysmic explosions of information and technology” (Joseph Michelli, #1 New York Times bestselling author of Leading the Starbucks Way).The old business model of adapting to change for continued success is dead. Change is the new normal. There are no more periods of stability and predictability. There is only change. This continuous upheaval can undercut morale, decrease productivity and decimate profits, or it can be a game-changing opportunity. In Next Is Now, “Lior Arussy provides a comprehensive and instructive roadmap for leading change and preparing yourself and your organization for the future. He generously shares insider insights, examples, and lessons learned from his many years advising top business leaders.” (Denise Lee Yohn, author of What Great Brands Do). He helps corporate leaders and their employees view change as an opportunity to become invested, drive that change, and achieve more success and job satisfaction than if change were simply implemented from the top down. Based on his experience working one-on-one with major corporate clients like Mercedes-Benz, Royal Caribbean Cruises, Thomson Reuters, HSBC and other Fortune 500 clients, Arussy shares his five-step Future Ready Impact program, guiding change-impacted employees and business owners from a victim mentality to one of participation and ownership. As Stephen Cannon, the former president and CEO of Mercedes-Benz USA, raves, “For anyone interested in building a thriving business, Lior Arussy’s insights provide actionable steps to integrate into your plans for achieving success.”

Genres: Nonfiction

257 pages, Kindle Edition

Published May 15, 2018

Reviews

[Rashida Serrant-Davis · Rating 5 out of 5]

I'm glad I read this! It helped me renew my mind so that I can take my business into the future. Change is exciting - it is going to happen anyway, better we be proactive and deliberate rather than letting it blindside us and ending up chasing it from behind!

[Jake · Rating 5 out of 5]

A must read, especially for those who lead others.

[Ale Cardona · Rating 5 out of 5]

Recommended

Clear, well organized, and challenging. Good explanation about transformation and the need to build up a change resilience culture in our organizations and our lives.

[Paiman Chen · Rating 4 out of 5]

Change means new opportunities. If you don’t seize them, your competitors will.

Face it
Analyze it
Redefine it
Grow it
Own it

[Roy Peek · Rating 4 out of 5]

Good read with everything going on (COVID-19) we must all accept change. What's Next? is a great way to think about change and how to adjust, adapt, and accept change.

[Rial R · Rating 5 out of 5]

A fascinationg and very promising model to look at how your business operats.

[Adam A · Rating 4 out of 5]

Good take on how people and organizations should place excellence as a standard and always seek ways to improve and embrace change.

[Carsten Hansen · Rating 4 out of 5]

Change, however unpleasant they may seem, means new opportunities.
If you don’t seize them, your competitors will. This book is a well-organized overview of what can, will, and should happen in situations and times of change.

The book is well-written and should serve as a guide for business owners of how to handle such situations in their own markets and what are predictive indicators of the change that is to come.