Sartain has written a book that is, in her opinion (as of 2003), the first one written “by an HR practitioner for HR practitioners about managing your own unique career as well as dealing with the special challenges of daily life in the world of human resources.” As she explains, most of the stories she shares are taken from her 13-year tenure as Vice President, People at Southwest Airlines. She is a staunch advocate of what she characterizes as a “fully empowered” HR career, viewing it as a “calling” and asserting that it can – and should -- provide a competitive advantage to any organization, especially now when competition for human talent is almost ferocious. Those equal to the challenges of such a career in HR possess both highly-developed business acumen and what Daniel Goleman defines as emotional intelligence. Sartain insists (and I wholly agree) that a corporate culture “based on respectful treatment of all the company’s employees is essential to the company’s long-term success…The most successful companies are the ones that make it their business to help their employees achieve their highest potential and use their gifts and talents most fully.” It is no coincidence that on Fortune magazine’s annual lists of those companies that are most highly admired, most valuable, and best to work for, several of the same names appear on those lists year after year after year. Presumably each of exemplary company has “fully empowered” HR resources and capabilities.
Sartain is passionately committed to helping HR executives to establish and then sustain a “fully empowered” career, in terms of both personal and professional development, one that is fulfilling and thus satisfying to them but also in terms of how much value they can add, not only to the given organization but also to the personal as well as professional development of those whom they are privileged to serve. I use the phrase “privileged to serve” deliberately and presumably Sartain concurs. If empowered with sufficient resources (including the support of senior management) and if properly prepared and fully committed, a HR professional who is both competent and compassionate can help to achieve objectives such as continuous recruiting of those who have the talent, experience, and character that may one day be needed; interviewing and hiring procedures that are rigorous, thorough, and cordial so that each candidate is given every opportunity to “shine,” of course, but is also treated with utmost respect; ensuring that orientation accelerates the process by which each new hire becomes an integral part of the given organization and its culture; providing on-going formal and informal training that develops in participants the leadership and management skills that are needed at every level and in all areas of the given enterprise; and making certain that performance measurement is conducted formally (at least quarterly) and informally (each day), based on criteria that are clearly explained, mutually understood, and consistently applied.
One of Sartain’s key points is that hearts as well as minds must constantly be nourished. In many (too many) organizations, HR professionals have been “so distracted by the need to be taken seriously that [they have] been tempted to jettison any discussion of how [their] personal feelings and principles are factored into the business equation. As a result, the HR profession has been cultivating a reputation that I am tempted to say it often deserves – that of being a single-minded administrator with a big, red, rubber stamp that reads: ‘No! Against Policy and Procedures!’” Sartain is convinced that in human resources, indeed in all relationships within and beyond the workplace, head and heart should not be mutually exclusive. “That’s what it takes to build a great business.” In the concluding chapter, “How Do We Get There From Here?," she suggests nine “major points” that must be covered to reach that destination. Bon voyage!