Some books on sociology are sumptuous and sluggish; others are clear and cool. Jones and Bradbury’s most recent edition is of the second type. I cannot think of a better front cover – the title is print on t-shirts as if saying to the young reader, ‘I’m so like you. Read me!’ I wonder whether the choice of colours has something to add to the message.
Interpret how you will. Yet this being a book on theory, it is no one-sitting read. It requires approaching it in a way that the contents be chewed and digested. In this sense, it is no different from the TV series one could watch over and over again and still realise something new every time.Its accessible language eases the task. The main threads are smoothly connected throughout to give the reader a sense of progress while moving across chapters. Key terms are signalled in bolder characters, and each chapter concludes with suggestions for further reading.
Chapter 1 provides original examples, each designed to illustrate different explanatory schemes (i.e. social norms, social conflict, and interpretation). It also explains why sociological reasoning is different from natural sciences explanations and individual explanations.
Written about a million times, Marxian theory is brilliantly outlined in a separate chapter. It provides comprehensive definitions of class consciousness, superstructure, and ideology. Importantly, we are reminded that, although we may think it is Marx, the author we often read when studying Marxism is ‘the one that has been posthumously put together and pulled apart, by each subsequent generation of theories, philosophers, political analysts and activists’ (p. 32). Also useful is to read what has happened with Marxism after Marx, including concepts deriving from it, such as hegemony, reification, and instrumental reason.
For didactic purposes, Weber’s ideas (Chapter 3) are constantly contrasted to Marx’s, thus giving salience to either social action or social structure in explaining inequalities and power. The read moves forward smoothly to arrive to the rational bureaucracy argument. But that is not all; important as it goes in the pedagogical arena, we need not wait until some ‘contemporary theorists’ section to learn how this work relates to Foucault’s, Baumann’s, Ritzer’s, and Sennett’s. The same holds for Durkheim’s ideas (Chapter 4), entwined purposefully with Parsons’.
So far though, the sociologies of major figures have been sketched. Commonly known as ‘the founding fathers’, they are repeatedly taught as the reading canon. On an accuracy update, Jones and Bradbury warn us this is a Eurocentric creation narrative, which appears not so much as a map of early sociological thought, but as a glammed-out filtered ‘selfie’ of the global North. This, too, is welcome.
Action theories are lively illustrated in Chapter 5. For example, Blumer’s argument becomes clear through cases like identity formation and classroom interaction. Though comparatively less expository, a section is devoted to Goffman’s interest in the making of one’s self/selves. So on goes Goffman’s approach resumed soon after with abundance of examples of labelling theory and institutionalisation.
Conveniently, Habermas and Foucault are then treated as two contrasting ways to look at discourse and language (Chapter 6). However, I am unsure as to whether this chapter is as well-pitched as the previous ones.
In Chapter 7, we are back to structure and social action as rewritten, combined, and adapted to contemporary problems. Here, the basics of Bhaskar, Bourdieu, and Giddens are used to show us how sociology has attempted to challenge the ‘structuralist versus interpretivist’ orthodoxy of theory. Even though, according to some authors, such attempts are fated to fail.
Theories of gender and feminism are delineated on Chapter 8. This is a good summary of the evolution of theories, including their common ground and their different branches. However, it is more about feminism than about gender.
The last chapter is the novelty of this third edition. Its title, ‘Sociology and its Publics’, fleetingly reminds me of the role of the historian in public history. This is something different, though. It is concerned with contemporary capitalism, mass media, political discourse, cosmopolitanism, and the like. A great note to close this book with.
So do judge it by its cover. This is a cool, charming book students and lecturers will enjoy from cover to end.
(This Review appeared in Sociological Research Online).