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¿Qué quieren las imágenes?

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¿Por qué respondemos de forma tan poderosa ante las imágenes con las que convivimos en la vida cotidiana? ¿Por qué nos comportamos como si éstas estuviesen vivas, como si tuviesen el poder de influir en nosotros, de exigirnos ciertas cosas, de persuadirnos, de seducirnos o incluso de llevarnos por el mal camino?
Según W. J. T. Mitchell, referente fundamental del panorama de los estudios visuales, no debemos considerar las imágenes sólo como objetos inertes que transmiten significado, sino como entes animados con deseos, necesidades, anhelos, exigencias e instintos propios. En este volumen, el autor explora este sorprendente planteamiento, poniendo de relieve su innovadora e influyente trayectoria en el ámbito de la teoría de la imagen. Remitiendo a numerosos ejemplos que atraviesan las distintas artes visuales, la literatura y los medios de comunicación, Mitchell analiza con sagacidad e ironía tanto iconos bizantinos como películas ciberpunk, estereotipos raciales y monumentos públicos, ídolos antiguos y clones modernos, imágenes ofensivas y pinturas aborígenes. Una compilación fundamental para entender los planteamientos de esta corriente que ha dinamizado el diálogo entre disciplinas ante la apremiante necesidad de analizar, de forma rigurosa y diferente, el ámbito de la imagen y la visualidad, la interacción entre lo visible y lo legible.

444 pages, Paperback

First published January 1, 2005

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About the author

W.J. Thomas Mitchell

102 books59 followers
William J. Thomas Mitchell is a professor of English and Art History at the University of Chicago. Editor of the journal Critical Inquiry.

His monographs, Iconology (1986) and Picture Theory (1994), focus on media theory and visual culture. He draws on ideas from Sigmund Freud and Karl Marx to demonstrate that, essentially, we must consider pictures to be living things. His collection of essays What Do Pictures Want? (2005) won the Modern Language Association's prestigious James Russell Lowell Prize in 2005. In a recent podcast interview Mitchell traces his interest in visual culture to early work on William Blake, and his then burgeoning interest in developing a science of images. In that same interview he discusses his ongoing efforts to rethink visual culture as a form of life and in light of digital media.

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Displaying 1 - 18 of 18 reviews
Profile Image for Trevor.
1,523 reviews24.8k followers
November 17, 2012
I started reading this book quite a few months ago, but other things became urgent and got in the way. All the same, I was determined to get back to it and had even sent my daughter a quote from the start of it to put into her honours thesis on Japanese food advertising and food taboos about the power of images, “A similar (and simpler) demonstration is offered by one of my art history colleagues: when students scoff at the idea of a magical relation between a picture and what it represents, ask them to take a photograph of their mother and cut out the eyes.” Page 9 Oh boy – hard to argue with that one.

This is the central issue of this book, of course, as the title implies. Our most immediate response to the question, what do pictures want? is to say, well, nothing. They are pictures, they aren’t alive, they can want nothing. But even as we say this we get a horrible feeling that we are being either simpleminded or worse, almost sacrilegious. Let’s stick with that feeling for a little while longer – particularly the feeling that pictures don’t really want anything.

When this guy sees a hidden connection between things it is like a bomb has just gone off. A lot of this book reminded me of that Holmes story with the dog in the night-time where the mystery was why the dog didn’t bark. Someone I read once said that the hardest thing we can do is see the importance of things that don’t happen. This book draws connections that are, in retrospect, disturbingly obvious, but that I would never have made in a million years. The best early example is that between Dolly the sheep and the Twin Towers:

“Both Dolly and the World Trade Centre are living images or animated icons. Dolly was literally a living organism that was also the exact genetic duplicate of its parent. The “twin towers” were (as the “twin” designation indicates) already anthropomorphized, perhaps even clonelike.” Page 14

And I’d never really thought about why Dolly had become the poster animal for cloning, as he points out:

“Other animals had been more or less successfully cloned before Dolly, and yet none of them achieved the global publicity achieved by this particular creature. The answer may lie partly in the pre-existing symbolic connotations of the sheep as a figure of pastoral care, harmlessness, innocence, sacrifice and (more ominously) of masses led by authoritarian elites—sheep to the slaughter. To some eyes, the seemingly benign image of the cloned sheep is no less a horror than the catastrophic image of terrorist destruction.” Pages 15-16

One of the most interesting ideas in this book is around God’s second commandment and the equally interesting idea that we find it almost impossible to follow this commandment. That is, don’t make idols. An idol is an image and as Mitchell points out at one point, if the Fundamentalists ever were successful in the U.S. in having the Ten Commandments put up on the walls of classrooms the second commandment would mean they should also close down every art class.

The point is that God is the original image-maker and as such he understands both the power and the danger associated with making images. He doesn’t waste any time making it clear that we must not make such images, but what is most interesting here is that we have ignored this prohibition by our God almost from the start. “When God creates Adam as the first “living image,” he knows that he is producing a creature who will be capable of further creation of new images. This, in fact, is why the notion that the image is alive seems so disturbing and dangerous, and why God, having made Adam in his image, goes on later to issue a law prohibiting the further creation of new images by human hands.” Page 92

It could be argued that one of the most powerful images of the twentieth century might have been that of Uncle Sam asking young men to enlist and fight for their country. It is certainly one of the most recognisable images. But his deconstruction of this image is utterly fascinating.

“Uncle Sam, as his name indicates, has a more tenuous, indirect relation to the potential recruit. He is an older man who lacks the youthful vigor for combat, and perhaps even more important, lacks the direct blood connection that a figure of the fatherland would evoke. He asks young men to go fight and die in a war in which neither he nor his sons will participate. There are no “sons” of Uncle Sam, only “real live nephews,” as George M. Cohan put it; Uncle Sam himself is sterile, a kind of abstract, pasteboard figure who has no body, no blood, but who impersonates the nation and calls for other men’s sons to donate their bodies and their blood.” Page 37

But this book comes alive itself when it starts to talk about people seeking to destroy images. As he says, “Iconophilia and iconophobia only make sense to people who think images are alive.

“Or more precisely, we might say that iconophilia and iconophobia make sense primarily to people who think that other people think that images are alive.” Page 93

And it isn’t just that the images need to be thought of as being alive for it to make sense to attack them. As he goes on to explain:

“Two beliefs seem to be in place when people offend images. The first is that the image is transparently and immediately linked to what it represents. Whatever is done to the image is somehow done to what it stands for. The second is that the image possesses a kind of vital, living character that makes it capable of feeling what is done to it.” Page 127

And later:

“That is why people still hang in effigy, why we do not casually throw away or destroy photographs of our loved ones, why we still kiss a crucifix, why we kneel before an icon or deface it. And when images offend us, we still take revenge by offending them in turn.“ Page 128

One of my favourite parts of this book was his explanation of dinosaurs as a modern image. “The dinosaur will become, in fact, the totem animal of modernity. Its giantism will serve as a living image of modern technologies (especially the skyscraper); its overtones of violence and rapacious consumption will feed into neo-Darwinist models of capitalism as the “natural” social order; its status as an extinct species will resonate with the emergence of mass death and genocide as a global reality in the twentieth century, and with the increasing pace of cycles of innovation and obsolescence. The dinosaur as a scientific and popular novelty is also a symbol of the archaic and outmoded, the fundamental dialectic of modernity.” Pages 103-04 But he then goes on to ask a really breathtaking question: “Why is it that the most familiar, most highly publicized animal group on planet earth at this time is a group of creatures that have never been seen outside museums and movies?” Page 325

There is a chapter on the photography of Robert Frank’s The Americans – I’ve seen some of these photographs before, but didn’t really know all that much about Frank or the place these photographs have played in the history of American photography. They are quite amazing photographs and his noticing how often people are decapitated in them is exactly the kind of thing that sends a shiver down my spine. Linking this then to the French Revolution was again a stunning observation. There is an image from these photographs of a blonde starlet presumably walking on a red carpet into some opening night extravaganza and he has snapped her out of focus, but taking up the majority of the frame. However, what is in focus are the women standing behind the rope watching the festivities and this starlet's entrance. What is foregrounded is backgrounded and vice versa. It is a stunning image and one that forces us to consider and reconsider what it is saying.

We are brought through definitions of idols, fetishes and totems – essentially, idols date back to classical or biblical times, are the BIG other and need to be avoided at all costs. Fetishes are more recent and associated with our colonial past, they are still bad, but not as bad as idols – he compares them to the Freudian idea of a mother’s breast – however, totems are seen as the most recent image of the other and these date from the discoveries of Australia and the Pacific Islands. These are not terrifying at all, but rather benign images of family relationships – that is, images of anthropological significance rather than religious or spiritual ones.

He makes the fascinatingly interesting point that fossils and totems came into existence at the same time, about the 1790s. And that these tend to make up the whole of what museums focus on – that is, either extinct animals or ‘primitive’ peoples.

“Given the numerous parallels between totems and fossils, one might ask why they have never been brought into a metaphorical, much less historical relationship. This is principally a result of the disciplinary divisions between biology and anthropology, between the “natural” wing of the natural history museum and its “cultural” wing. Fossils and totems cannot be compared with one another within these disciplinary frameworks; they are discursively incommensurate. The one is the trace of an extinct animal, an image reconstructed by the methods of modern science. Tho other is the image of a living animal, as constructed within a premodern set of religious or magical rituals. To compare fossils and totems is to undermine the difference between science and superstition, to violate a taboo against mixing distinct kinds of objects and genres of discourse.” Page 181

One of the things I found particularly interesting in this book was his discussions of racism – there is a chapter devoted to Spike Lee’s film Bamboozled, which I’ve never seen, but I haven’t seem a lot of films, so that’s not such a surprise. This allows an extended discussion of the nature of racist images and their various meanings. But I found a footnote on mascots particularly interesting:

“The idea of the mascot is worth pursuing here in more depth. The word itself comes form the same root as mask and mascara, and was associated with witchcraft and fetishism in the nineteenth century. The common practice of selecting colonized “others” as mascots—especially Native Americans in the United States—is an extension of a peculiar habit of selecting a figure that is seen as lower in some “natural” pecking order, and then adopting that figure as a clan or organizational emblem. A kind of limit case of this practice is the ritual of blackface … where the “adopted” mask expresses a complex affection and outright racial hatred. The contrast with Native Americans is striking: sports teams have no problem naming themselves the “Redskins,” but it would be very strange to see them adopting the name of “Blacks” or “Darkies,” much less using the N-word.” Footnote page 122

I haven’t even mentioned the chapter on Anthony Gormley’s sculpture – honestly, this book is a treasure trove of ideas and observations about how images work and work on us.

Images are alive in the sense that we treat them as if they were alive. In fact, we often treat them with more respect than if they were alive. He points out repeatedly that with totems especially, we treat the symbol with much more respect than any particular example of the animal. But it is more than even this – our relationship with images is one in which, like Newton’s third law, you can’t push on an image without it pushing back. “There is no privileged metalanguage of media in semiotics, linguistics, or discourse analysis. Our relation to media is one of mutual and reciprocal constitution: we create them, and they create us.” Page 215

I’ve ordered another couple of his books. He writes with remarkable clarity and relative simplicity, but his ideas have the power to stop you in your tracks.
Profile Image for Ivana.
385 reviews37 followers
June 2, 2020
This was a very interesting read. In my opinion, the author has some controversial opinions on many topics that are currently relevant.
I enjoyed the way the book is written, however, I don't agree with everything that was said.

If you're interested in reading a book that deals with art and the way it's connected to western culture, I urge you to pick it up!
Profile Image for Adrienne.
284 reviews19 followers
March 12, 2009
My biggest problem with this book was the author's credibility. I'm sorry but when you contradict yourself because you're trying to make religion look bad (but then finally admit that it wasn't the way you said originally), call our government fascist, and promote genetic mutations as an exciting new form of art, I just can't really put much stock in what you say. Other than that, the book was interesting.
Profile Image for Alberto.
Author 7 books169 followers
June 19, 2020
Un libro que cualquier interesado en las imágenes, la cultura visual o los medios de comunicación de masas actuales debería leer. Muy bueno.
Profile Image for Robert.
99 reviews8 followers
March 27, 2011
This writer is really interesting and really solid. The problem with this book is it is a bunch of discrete essays / chapters / catalog essays rather than a coherent arguments. My favorites were the introduction/preface, where he pretended he was writing a coherent book, and a few of the chapters here and there. I'd definitely read any other essay of his I come across, but I definitely wish he had pursued a more definite path through the territory he defined in his introduction. Still I'd recommend it.
Profile Image for Katie.
10 reviews6 followers
Want to read
September 22, 2007
I just listened to him talk about this book in an old Bad at Sports.
Profile Image for Natascha.
332 reviews
June 23, 2024
Zwei Dinge, die ich nicht glauben kann
- ich habe dieses Buch tatsächlich fertig gelesen.
- ich habe auch 70% davon verstanden.

Das war bildbezogene Medientheorie umfangreich und fundiert beleuchtet. Ich hab viel gelernt und das beste daran - endlich verstanden, was ich im Unterricht (Medientheorie) vor Jahren gehört hatte. Ergänzend kann ich dazu nur noch sagen, dass es trotzdem ein Ausgangswerk für das Thema ist und teilweise auch schon veraltet, da es Anfang der 2000er Jahre geschrieben wurde. Was einige Theorien und Beobachtungen von Mitchell untermauert.
Profile Image for Margaryta.
Author 6 books50 followers
October 30, 2018
I think Mitchell's essays will become a staple for me going forward, regardless of whether or not I end up pursuing a path in academia. "What Do Pictures Want" offers a very broad yet specific look at the role and function of images from a perspective that lies outside of probably every other field. There is something quite well-rounded and compelling about Mitchell's work that makes it worth revisiting.
Profile Image for Pawel.
3 reviews
August 27, 2021
The author efficiently navigates between various properties and categories of imaging. He outlines the scope of the beginnings of reasoning with a picture, and also forecasts its future and new character. In the book, he refers to specific examples from the history of art, and also touches upon the psychophysiology of seeing and anthropology. A must-have for people dealing with visual arts (painting, graphics, intermedia).
Profile Image for Juanpe López.
Author 10 books398 followers
January 5, 2022
Me fascina cuando Mitchell habla teóricamente y propone figuras y modelos de pensamiento entre las imágenes y las palabras. Luego —y esto es una cuestión personal de tiempo y de uso de sus textos— no me interesa tanto cuando se vuelve específico y desarrolla una parte más de crítica artística-literaria. Igualmente, creo que es un autor buenísimo y —lo que aún valoro más— muy claro en la exposición de sus ideas.
Profile Image for Krystl Louwagie.
1,507 reviews13 followers
August 22, 2010
2007 review:

I actually only read part one of this book. There are 3 parts. I do plan on reading all parts someday though because I found the first part interesting (in parts-other parts too hard to grasps). The title was basically what I read about-asking pictures what they want an discussing the possible answers. It had some very intriguing ideas.
14 reviews14 followers
April 21, 2008
Had a hard time getting through the first half of this book, then the second half things got more specific, discussing actual mediums, works of art etc. I finished it about a week ago, and find the ideas are still bouncing around in my head...a interesting read, taken with a grain of salt.
Profile Image for Jen.
116 reviews3 followers
April 8, 2009
Sometimes the concepts required re-reading and extensive thought in various contexts, however the style was very readable and the ideas most interesting. The author is both likable and respectable as a narrator and academic.
24 reviews5 followers
February 23, 2014
I didn't read every one of his essays/chapters but Mitchell presents an interesting argument on the wants of images, rather than the meaning of images. It is a compelling piece of visual culture studies. The first two chapters can be read here: http://www.indiana.edu/~engweb/media/...
Displaying 1 - 18 of 18 reviews

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