The A/B Testing Manual

by Nick Disabato

Optimization is one of those things that people put off until the last
minute – because there’s always something more important, and because
lost revenue doesn’t clearly manifest in the day-to-day operations of your
business. By reading this book, you’re taking a big step towards fewer lost
customers, greater satisfaction, and a more clearly defined business.

Part of Nick Disabato’s Ecommerce Conversion Rate Academy, a comprehensive course for implementing A/B testing in your business.

214 pages, ebook

Published January 17, 2017

About the author

Nick Disabato is an interaction designer and writer who loves making great things and having great conversations. He has very curly hair, and he runs a small design consultancy called Draft, which you can read about at draft.nu. He thinks you're probably great. For more information, and to get in touch, you can head over to nickd.org.

Reviews

[skullface · Rating 5 out of 5]

Testing is a tool. It is not a sack of money button. It is not a method for shortcutting your way to outsize reward.

I can always count on Nick Disabato to teach me things I didn’t know I needed to know about design and business. My commonplace doc of quotes & passages for The A/B Testing Manual ended up a little over 4,000 words… When I read some design & biz books, I’m lucky if I can find more than a handful of phrases I find worth underlining.

If you work on high-traffic web properties, this manual covers exactly what you need to do and why you need to do it to optimize your revenue. Among his T-shaped expertise in research and optimization, the author defers to other books, articles, and studies if you want to dive deeper into a topic he briefly explains. As soon as you’re done with each chapter, you’ll want to overhaul your Google Analytics goals, bugfix, and take the full course this book is part of.