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Crisis Management: Yesterday & Today: How Leading Companies Deal With PR Disasters
Crisis Management expert and Award-Winning Entrepreneur CEO Clint Arthur examines multiple case studies of PR disasters and how they were effectively or ineffectively handled by their corporations, covering all aspects of Crisis Management including product recall, dealing the media, and rebuilding confidence among consumers.
9 pages, Kindle Edition
Published May 10, 2017
2 people want to read
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