""There is no shortcut. Ideas do not magically pop into your head. You have to put them there. You construct them block by block, chunk by chunk using all the information and experiences which you have taken in."" Consumers begins as a uniquely presented book which aims to explain where great ideas come from.
Don't be fooled by the length ... it's depth whispers hello to the trench of Mariana. Quite possibly one of the most innovative, entertaining books ever conceived. Hats off!