The Art of Strategy

by Hwy-Chang Moon

When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.

334 pages, Paperback

Published August 9, 2018

Reviews

[Ozgur Senogul · Rating 4 out of 5]

A basic introduction for understanding the concept of ‘strategy’. The case studies are helpful for the reader to truly-interpret especially the theories of Sun-Tzu. But the ideas coming form Michael Porter’s business-related theories can be more detailed. The interpretations of the author are a bit superficial as if the book is just a collection of examples. However, again I should say the choice of the case studies is magnificient.