Spin: The art of managing the media

by Nick Clelland, Ryan Coetzee

This short, punchy and irreverent book written by two experienced political communicators, Nick Clelland and Ryan Coetzee, provides spin-doctor secrets for managing the media. There are many people who will have to encounter the media in their CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors – the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you’ve done something wonderful and newsworthy or something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a political methodology that actually harnesses the media and which, if used carefully, can grow your business or put that charity you support on the map. By traversing such topics as brand strategy, practical media skills, driving issues, social media, crisis communications and ethics, and using real-life practical examples, Spin is a valuable resource that will help you master managing the media.

128 pages, Paperback

Published July 10, 2018

Reviews

[Federico Rabino · Rating 5 out of 5]

This book is one of the best one on how to manage the media. It gives you the essential tips about how to write a good press release, to act when a journalist contacts you, to act on a radio interview, to drive issues, to survive on social media, to be ready for a crisis and to survive a crisis. Every single chapter comes with a life experience of the writers or close friends who has succeed in the topics mentioned.

If you work as a political advisor, run a business or a NGO, I strongly recommend this book!