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How to Make Knowledge Work Work for You
Many, if not most, big reinvention projects don’t deliver what they promise. And traditional management methods are to blame. Knowledge work contains a social component that outdated industrial-age mechanisms cannot address. Here’s how to manage complex human factors in large, dynamic organizations.
17 pages, Kindle Edition
Published July 1, 2011
About the author
Jack Bergstrand
9 books7 followersJack Bergstrand is a business transformation consultant, the CEO and founder of Brand Velocity Inc. (BV) and Consequent, and on the board of the Drucker Institute. He specializes in complex change management initiatives and cross-functional execution for commercial, non-profit, technology, and religious organizations and is creator of Strati-Pro and the Christian Snapshot.
Prior to starting BV and Consequent, he was CIO of the Coca-Cola Company, CFO and head of manufacturing and logistics for Coca-Cola Beverages, and chief marketing officer and division manager for the Coca-Cola Bottling Company of New England.
Jack has three master’s degrees: in management from the Stanford Graduate School of Business, in education and human development from George Washington University, and in advertising from Michigan State University.
Prior to starting BV and Consequent, he was CIO of the Coca-Cola Company, CFO and head of manufacturing and logistics for Coca-Cola Beverages, and chief marketing officer and division manager for the Coca-Cola Bottling Company of New England.
Jack has three master’s degrees: in management from the Stanford Graduate School of Business, in education and human development from George Washington University, and in advertising from Michigan State University.
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