Welcome to a new kind of sales training program. Why a new type of sales training program? Because the world has changed in significant ways. Salespeople today are required to have new skills, new attitudes and a new understanding of how to work with their customers.
Have you found that your competitors are more aggressive than they used to be? Do you have more competitors than you’ve had in the past? Does it seem that it’s harder to sell your product now than just a few years ago? Are you finding it harder to differentiate yourself from your competitors? Are price issues a constant problem?
If you’re answering yes to these questions, it’s because your company is participating in a quantum shift in the market that’s being felt worldwide but it’s particularly acute in the United States.