Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand ... in a Web 2.0 World

by Neal Schaffer

Social networking guru Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into the Windmill Network” to maximize our presence and leverage the potential to grow our networks to thousands of global connections. Schaffer offers a unique view of all phases of social media and networking, providing a direct route to developing objectives and creating brands. This book’s focus on Windmill Networking and LinkedIn is vast: creating business, gaining subject matter expertise, finding a job, expanding a network, learning online social networking etiquette, and developing a branded profile. This book generates strategies, goals, and success.

"A primer on the social network LinkedIn and an introduction to Windmill Networking. LinkedIn is a popular social networking site used mainly to establish professional connections and explore career opportunities and advancement. With 50 million users, it has far fewer members than other services like Facebook, MySpace and Twitter—but, as
Schaffer notes, “LinkedIn is by far the biggest social networking site that caters to the professional demographic.” After returning from years working abroad in Asia,
Schaffer ... developed the concept of “Windmill Networking,” which involves building up networks of trusted connections, helping others out and reaping the rewards of these connections and favors. The book is a catalog of the basic and advanced functionalities of the LinkedIn network and an explication of—and recruitment tool for—the Windmill
Networking technique. Schaffer’s exhaustive guidebook covers everything from self-branding and establishing connections to joining groups and updating one’s status."
- KIRKUS DISCOVERIES

Genres: Business, Social Media

384 pages, eBook Kindle

First published September 24, 2009

About the author

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 4 books on social media, including Maximize Your Social (Wiley), and his latest book, The Age of Influence (HarperCollins Leadership), published on March 19, 2020 on educating the market on the why and how every business should leverage the potential of influencer marketing.

Neal resides in Irvine, California but also frequently travels to Japan.

Engage with Neal:

[Web] https://nealschaffer.com
[Podcast] https://nealschaffer.com/podcast
[Community] https://nealschaffer.com/community
[LinkedIn] https://linkedin.com/in/nealschaffer
[Instagram] https://instagram.com/nealschaffer
[Twitter] https://twitter.com/nealschaffer
[Facebook] https://facebook.com/NealSchafferPage
[YouTube] https://youtube.com/nealschaffer

Reviews

[Kent · Rating 4 out of 5]

Truthfully, I only skimmed and then read pertinent sections. The format is easy to follow and gives broad overview of LinkedIn from basics to effective business marketing strategies.