Style & Substance: How to Create a Compelling Brand

by Liz Dennery Sanders

Style & Substance is a guide and workbook for women who want to build their confidence, their brands and their bank accounts. In this book you will learn how to build an iconic brand that’s immediately recognizable, just like Chanel, DryBar and Beyoncé (even if you don’t have a Beyoncé-sized budget!) You’ll clarify exactly how you want to be perceived and learn how to deliver your message with confidence and style. And you’ll create your very own Brand Handbook and Style Guide so you can stay focused, communicate effectively and keep your brand consistent across all touchpoints and platforms. Style & Substance will help Identify your brand attributes and learn how to exude them in everything you do Powerfully express your promise of value Connect to your bigger WHY so you can effectively share your story Craft your mission statement from a place of intention and purpose Create a Brand Handbook and Style Guide for your brand Develop compelling brand touchpoints that help your audience engage with you in a meaningful way Cultivate your own personal sense of style The exercises and exploratory questions are thorough and effective, while the chapters are short, digestible and laser-focused on what matters most when it comes to building your brand. If you’re a consultant, coach, writer, artist, maker or any other kind of entrepreneur, Style & Substance is a must-read. Before you spend thousands hiring a marketing strategist, website developer or business coach, start with this book.

Genres: Business

156 pages, Kindle Edition

Published February 12, 2018

Reviews

[ellora ☁️ · Rating 5 out of 5]

There are two characteristics shared by the most successful brands. First, they do a fantastic job of repeatedly communicating to their audience their identity, values, who is their ideal client and they do it with great clarity. Second, they realize that the secret to their success is the relationship—and connection—they establish and keep with their target audience over time. These companies consistently fulfill their promises to customers and are characterized by clarity, consistency, and engagement.

This book taught me a lot about brand identity.
⭐️⭐️⭐️⭐️⭐️

[Raine Baljak · Rating 5 out of 5]

A book that contains activities to help guide the reader towards developing their company brand, mission, vision, business plan and future.

A variety of examples were presented from the author's clientele. Which adds value to the advice presented in the book.

Information is easy to flow, straightforward and we'll structured.

I highly recommend this read to aspiring business owners, content creators, brand developing or marketing.

[Mimi Bishop · Rating 5 out of 5]

A MUST read for anyone who wants to clearly communicate to the world who they are and what their business is about. I plan to read this several times.