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10x Marketing Formula: Your Blueprint for Creating 'Competition-Free Content' That Stands Out and Gets Results
The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn’t work like that? Or even at all? That’s the question this book is here to answer. It’s a formula that will show you exactly what to do (and how to do it) to achieve tenfold marketing results. This means the return you can expect will be ten times over what you put in. It’s the exact formula author Garrett Moon used to grow his startup CoSchedule from zeroes across the board 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries... ...in just 4 years. You will learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks. If you think marketing success belongs only to elite geniuses or those with huge budgets, think again—10x marketers achieve 10x growth regardless of their limitations. This book is about finding the strategic shortcuts to get you to results fast. It’s about short-circuiting the path to jaw-dropping growth. You have to find your own way—and The 10x Marketing Formula is that path. You’ll learn why Jay Baer calls “A powerful formula for marketing success; thoroughly modern and proven to succeed. This is a book for marketers that want to win.” And why Michael Hyatt “Garrett Moon is one of my favorites to follow because he combines the edge of a fearless startup CEO with the savvy of a marketer who's scaled a successful business. The 10x Marketing Formula challenges you to rethink your goals and definitions of success and, more importantly, how you employ strategic shortcuts to achieve them.” So, if you’re ready to look like a marketing genius and revolutionize your results (and mindset), you’ve just found your path. Get excited like Marcus Sheridan, who “Often, books like this are a disappointment. They're long on ideas, short on actionability. This is not one of those books. Garrett Moon delivers on the promise of providing a blueprint for the most differentiating and results-driven content marketing of your career."
- GenresBusinessNonfiction
350 pages, Kindle Edition
Published March 27, 2018
214 people are currently reading
389 people want to read
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Displaying 1 - 14 of 14 reviews
March 21, 2018
This book is really helpful for anyone who works with marketing and wants to see better results. Highly recommend.
August 4, 2018
This book is targeted for companies with marketing departments, not small firms where the owner wears multiple hats. Also, all the examples were either the author's company, or other internet marketing firms - none with products or services outside that arena.
That said, will be downloading some of the tools to assist with my planning.
That said, will be downloading some of the tools to assist with my planning.
January 19, 2020
I was able to begin reading 10x Marketing Formula before launch day. This book gives marketers the tools to work smarter, not harder. I'm so excited to see how it changes the game.
March 21, 2018
I got early access to this. Solid read. Never read a marketing book with so many actionable take-aways. No theory, no fluff - Garrett talks through the actual formula (growth and content hacks) he used to grow CoSchedule so quickly. Specifically some real insights on content marketing and differentiating yourself from the rest of the crowd - he calls it "competition-free content". Examples from his company and lots of interviews with other entrepreneurs who short-circuited the path to 10x growth.
March 26, 2018
I've seldom read a marketing book that has as much actionable insight as Garrett Moon's 10x Marketing Formula. Garrett goes into amazing detail on how you can achieve the results with advice, instructions and examples on how to plan, publish and execute your content marketing program. A great guide for anyone looking to get the most out of their content marketing program--and especially if your company or product is just getting off the ground.
March 28, 2018
Love the book, author and company. Really packed with insights and actions for today's marketing. #thinkscrappy
December 17, 2020
# A Few Key Points:
- Force yourself to think in terms of 10x or 10%. "Will this project improve our metrics by 10% or will it 10x our numbers?". Fixing typos is a 10% while producing more high quality content is 10x. This allows you to focus your efforts on the thing that most brings results.
- Traditional marketing is more concerned with safety. They concern themselves with preventing failures instead of bringing about success. These marketers are taking guesses, just like everyone else, so why not use those guesses to bring about 10x progress instead of preventing failure? You can always pivot to another plan if your current one doesn't work.
- Try to produce competition free content. Competition free content is content that adds huge value to your audience that is specific to you. Your content should be so comprehensive and complete that your audience only needs your content and no one else's. This content can be found by looking for keywords that are easy to rank on google and then reading the top 10 articles on that topic. In your content, you should cover everything that those articles cover plus more. This will give you the comprehensive guide to the topic and will allow you to rank highly. This content should be inside your content-core, which is the specific thing that you and your audience relate on.
- A 10x marketing team should use agile mentalities (SCRUM) to allow them to react quickly and accomplish as much as possible.
- Social promotion is a huge part of content marketing. Sharing your content is vital. Don't be afraid to share it multiple times to reach all of your audience as well as more people. This keeps the content alive long after publication.
- Strong call to action statements are important to content. Your content should give the solutions to a problem that your customers have, and then present your product as an easier version of those solutions. Calls to action are the part of your content that matter to you. Provide content that matters to your customers and then encourage them to take the action you want.
- Focus on the 1 metric that matters. This is a lens to view projects and data. Ensure everything you do is laser focused on that metric. Every piece of content should be focused on improving a metric. Focus on a single metric at a time. Choose this wisely and then view all other metrics through the lens of improving that single metric.
- An email list is your most important asset. Email lists provide higher sales rates than any other channel. Focus on traffic first, then an audience (email list), and then focus on conversions. This will allow you to build solid bases before moving to the next step. Email subscribers are almost always your best customers, so treat them as such.
# Big Takeaways:
This book was eye opening for me as I had no experience in marketing whatsoever. It offers practical advice while still being big picture enough to be valuable in many scenarios.
# Where did you find this?
An online list of the best business books.
# Kindle Highlights
- “Don’t worry about failure; you only have to be right once.” — Drew Houston, Co-Founder and CEO of Dropbox
- All you need to start are the three constraints: One Metric that Matters + Goal + Timeline = Content Hacker
- Here’s the anatomy of the content hacker ethos: One part marketing, one part engineering, one part high risk, and a whole lot of high reward.
- In the startup world, there is something called the viral coefficient. Simply put, it’s a measure for how many new users each existing user generates. It’s like an accelerated referral formula.
- It was great because it was: Simple Low-effort to implement Fast to execute Easy to test And a breeze to revert if necessary
- Do you open with a promise? Do you close with delivering upon that promise? Are you following an internal style guide? Is there so much value people would pay for it?
# Who would like this?
People looking to improve their marketing skills or interested in an alternate take on marketing.
- Force yourself to think in terms of 10x or 10%. "Will this project improve our metrics by 10% or will it 10x our numbers?". Fixing typos is a 10% while producing more high quality content is 10x. This allows you to focus your efforts on the thing that most brings results.
- Traditional marketing is more concerned with safety. They concern themselves with preventing failures instead of bringing about success. These marketers are taking guesses, just like everyone else, so why not use those guesses to bring about 10x progress instead of preventing failure? You can always pivot to another plan if your current one doesn't work.
- Try to produce competition free content. Competition free content is content that adds huge value to your audience that is specific to you. Your content should be so comprehensive and complete that your audience only needs your content and no one else's. This content can be found by looking for keywords that are easy to rank on google and then reading the top 10 articles on that topic. In your content, you should cover everything that those articles cover plus more. This will give you the comprehensive guide to the topic and will allow you to rank highly. This content should be inside your content-core, which is the specific thing that you and your audience relate on.
- A 10x marketing team should use agile mentalities (SCRUM) to allow them to react quickly and accomplish as much as possible.
- Social promotion is a huge part of content marketing. Sharing your content is vital. Don't be afraid to share it multiple times to reach all of your audience as well as more people. This keeps the content alive long after publication.
- Strong call to action statements are important to content. Your content should give the solutions to a problem that your customers have, and then present your product as an easier version of those solutions. Calls to action are the part of your content that matter to you. Provide content that matters to your customers and then encourage them to take the action you want.
- Focus on the 1 metric that matters. This is a lens to view projects and data. Ensure everything you do is laser focused on that metric. Every piece of content should be focused on improving a metric. Focus on a single metric at a time. Choose this wisely and then view all other metrics through the lens of improving that single metric.
- An email list is your most important asset. Email lists provide higher sales rates than any other channel. Focus on traffic first, then an audience (email list), and then focus on conversions. This will allow you to build solid bases before moving to the next step. Email subscribers are almost always your best customers, so treat them as such.
# Big Takeaways:
This book was eye opening for me as I had no experience in marketing whatsoever. It offers practical advice while still being big picture enough to be valuable in many scenarios.
# Where did you find this?
An online list of the best business books.
# Kindle Highlights
- “Don’t worry about failure; you only have to be right once.” — Drew Houston, Co-Founder and CEO of Dropbox
- All you need to start are the three constraints: One Metric that Matters + Goal + Timeline = Content Hacker
- Here’s the anatomy of the content hacker ethos: One part marketing, one part engineering, one part high risk, and a whole lot of high reward.
- In the startup world, there is something called the viral coefficient. Simply put, it’s a measure for how many new users each existing user generates. It’s like an accelerated referral formula.
- It was great because it was: Simple Low-effort to implement Fast to execute Easy to test And a breeze to revert if necessary
- Do you open with a promise? Do you close with delivering upon that promise? Are you following an internal style guide? Is there so much value people would pay for it?
# Who would like this?
People looking to improve their marketing skills or interested in an alternate take on marketing.
April 30, 2018
Like many, I've done content marketing. At least I've been trying to do it for my business. I haven't seen the success I wanted, or that I dreamed of. Many others are in the same boat which is why The 10x Marketing Formula exists.
This was written by Garrett Moon at CoSchedule. They have a great blog and they have a good marketing tool for content marketers. I've been a customer in the past, though I am no longer one.
The crux of the book is that you need to start producing content that brings 10x rewards, not 10% rewards. They provide you with a good definition of what that is but they don't leave you hanging with a definition. There is a fairly straight forward strategy that the book provides you with so that you can start producing great content.
I especially like near the end when they talk about content maturity. They have 3 levels. First, you get traffic and can repeat the process. Second, you look at building a tribe/community and building that email list. Finally, you're monetizing the content.
That doesn't mean that you don't do the other two things when you're working on level 1, but that your only metric that matters is traffic. Then as you do decent traffic, your only metric that matters is conversions to your tribe. As you crack that nut, you focus on turning people into paying clients.
While there are some pitches for CoSchedule throughout the book, the section on marketing your content on social media is all a big ad for their Requeue service. That was the only chapter that felt so over the top on the pitch factor and it was hard to discount the good content in the chapter as you waded through the pitch.
Overall, good book that can help you rethink your content strategy.
If you want to dig even deeper subscribe to my podcast Should I Read It. It's a weekly deep dive into books that matter for businesses. Find it at: https://curtismchale.ca/podcasts
This was written by Garrett Moon at CoSchedule. They have a great blog and they have a good marketing tool for content marketers. I've been a customer in the past, though I am no longer one.
The crux of the book is that you need to start producing content that brings 10x rewards, not 10% rewards. They provide you with a good definition of what that is but they don't leave you hanging with a definition. There is a fairly straight forward strategy that the book provides you with so that you can start producing great content.
I especially like near the end when they talk about content maturity. They have 3 levels. First, you get traffic and can repeat the process. Second, you look at building a tribe/community and building that email list. Finally, you're monetizing the content.
That doesn't mean that you don't do the other two things when you're working on level 1, but that your only metric that matters is traffic. Then as you do decent traffic, your only metric that matters is conversions to your tribe. As you crack that nut, you focus on turning people into paying clients.
While there are some pitches for CoSchedule throughout the book, the section on marketing your content on social media is all a big ad for their Requeue service. That was the only chapter that felt so over the top on the pitch factor and it was hard to discount the good content in the chapter as you waded through the pitch.
Overall, good book that can help you rethink your content strategy.
If you want to dig even deeper subscribe to my podcast Should I Read It. It's a weekly deep dive into books that matter for businesses. Find it at: https://curtismchale.ca/podcasts
March 23, 2018
When I had the chance to read an advanced copy of this book, I did the only thing my schedule would allow...I woke up an hour early each day so I could make my way through it. After day ONE, looking forward to reading more was what got me out of bed in the pitch dark every, single, day for weeks. 10x Marketing Formula provides immense clarity in a niche that's cluttered with a million "shoulds" and empty promises. It's thick with actionable advice. Most mornings I'd read just a few pages, because I couldn't go far before I'd be inspired to do something right now! Which I would. This is no pie-in-the-sky fluff piece. Garrett makes no illusion of the fact that this is hard, disciplined work. But it's work with PURPOSE. Following Garrett's 10x principles has revolutionized the way my team works, focused our priorities and has us on our way to 10x results.
January 1, 2020
This is a hardcore content-marketing book. Its thesis: give extremely helpful, how-to advice that intersects with your business offerings. And make sure that advice is 10 times better than the top listings on Google. Research ideas, brainstorm keywords and titles, and produce the content regularly.
Make sure the content is well-researched, has content upgrades, and contains clear calls to action are just a few tips.
I need to read this again, especially the last one-third that I rushed through. I wish there were an audible version of this. This is like an educational podcast. You want to download as much of this content into your brain as possible (if you're serious about good branding in 2020).
For a timely, business-skill development book, this gets five stars. It wouldn't if you were looking for something else. It's a how-to guide. I will read this again.
Make sure the content is well-researched, has content upgrades, and contains clear calls to action are just a few tips.
I need to read this again, especially the last one-third that I rushed through. I wish there were an audible version of this. This is like an educational podcast. You want to download as much of this content into your brain as possible (if you're serious about good branding in 2020).
For a timely, business-skill development book, this gets five stars. It wouldn't if you were looking for something else. It's a how-to guide. I will read this again.
January 6, 2019
Highly informative and inspiring
Often when I read marketing books, I find myself overwhelmed with how much new strategies and techniques I have to incorporate to my already overwhelming workload. I come away feeling more exhausted than when I started. While I did learn a lot I'd new things from this book, I also felt like it was all obtainable. It's rare I learn a new aggressive marketing system and actually feel inspired. beyond being great does marketers, I feel a lot of the lessons and principles can be applied to other aspects of life. Because in the end, don't will all just want results?
Often when I read marketing books, I find myself overwhelmed with how much new strategies and techniques I have to incorporate to my already overwhelming workload. I come away feeling more exhausted than when I started. While I did learn a lot I'd new things from this book, I also felt like it was all obtainable. It's rare I learn a new aggressive marketing system and actually feel inspired. beyond being great does marketers, I feel a lot of the lessons and principles can be applied to other aspects of life. Because in the end, don't will all just want results?
May 24, 2022
Valuable marketing resource!
This book was gifted to me and I am very grateful to the person who gave it to me. It’s definitely filled with good information and some really great advice! I have a feeling I will be referring to it many times more in my journey to marketing.
This book was gifted to me and I am very grateful to the person who gave it to me. It’s definitely filled with good information and some really great advice! I have a feeling I will be referring to it many times more in my journey to marketing.
July 13, 2022
I wouldn't say it's a bad book because there are some good ideas in it but for me the advertisement of the author's company was too much. Also, I think it shouldn't be 300+ pages, it could've been 150-200 because the author repeats himself a lot.
October 2, 2022
Tons of helpful advice!
My key takeaway that I'll consider whenever creating and sharing content is considering whether what I'm doing is a 10x task or a 10% task (not as effective). An excellent resource for boosting your content marketing. Includes many great examples.
My key takeaway that I'll consider whenever creating and sharing content is considering whether what I'm doing is a 10x task or a 10% task (not as effective). An excellent resource for boosting your content marketing. Includes many great examples.
Displaying 1 - 14 of 14 reviews