The 4 Essentials: A Misfit's Journey to Mindset, Strategies, Values & Purpose

by Cliff Michaels

NEW YORK TIMES BESTSELLER
LAUNCHED #1 AMAZON • #1 BARNES & NOBLE


“Cliff delivers a powerful path to profits, passion, and purpose!” TONY HSIEH • CEO, Zappos.com


“Cliff's writing is full of creativity, inspiration, and practical lessons. Highly recommend!” BLAKE MYCOSKIE • Founder, TOMS Shoes


In 2012, "The 4 Essentials" launched #1 on Amazon, #1 on Barnes & Noble, and #3 on the New York Times Bestseller List . Taking readers on a street-smart journey through life, mentors, and business, Cliff proposes a radical shift in global education and career training. He also provides thought-provoking stories on The 4 Essentials ( mindset, strategies, values, purpose ) which dispel myths on how we define and create success. Through trials and triumphs, Cliff shares lessons from the edge as a dyslexic student who challenged the status quo in college, dropped out of USC at 19, and went on to launch companies in real estate, finance, education, and technology (all before age 30). Drawing on over 100 famous mentors from Socrates, Edison, and da Vinci to Oprah, Malala, Branson, and Mycoskie, Cliff empowers each of us to earn a real-world MBA (Masters in Basic Abilities). This is a fun, fast-paced read for anyone in search of passion, purpose, and results!


PEER REVIEWS


“The 4 Essentials is a fun read! Like Cliff, it’s full of passion with a blend of new ideas and timeless wisdom.” DAVE LOGAN • Former Assoc. Dean, USC Business School


“Cliff provides entrepreneurial conditioning with an achiever’s mindset.” DARREN HARDY •
Publisher, SUCCESS Magazine

288 pages, Kindle Edition

Published January 9, 2018

About the author

Cliff Michaels is an author, speaker, and social entrepreneur. He’s also a life coach and strategic consultant. His real estate firm, Cliff Michaels & Associates, has closed over $500 million dollars in sales since 1992. Among his achievements, Cliff was the Founder of Knowledge Cafe (1996), an online learning center for personal and business growth. He was also Co-Founder of FirstUse.com (1999), the world’s first online registry for digital-notary services.

In his New York Times Bestseller, The 4 Essentials of Entrepreneurial Thinking, Cliff proposes a paradigm shift in global education and dispels the myth of born entrepreneurs. He then takes readers on an inspirational personal journey to explore entrepreneurial minds from da Vinci & Edison to Jobs, Oprah, Branson, and many others. Critically acclaimed by academic and business leaders worldwide, the book launched #1 on Amazon and Barnes & Noble in 2012.

Cliff also served as a 10-year board member & 2003-2004 President of the Entrepreneurs’ Organization Los Angeles (EO), the world’s premier, peer-to-peer network for business owners. As President, he launched the chapter’s first mentor programs for students, co-chaired international learning events, and created the organization’s first philanthropy galas for charities.
Cliff’s bigger mission is to inspire, give back, & raise the bar for global education and entrepreneurship. With each sale, free books and courses are donated to students in need.