Publicity and Public Relations

by Dorothy I. Doty

How can publicity help increase your business sales and profits? How can you keep your public relations expenditures cost effective? Here are the answers to these questions, as well as expert advice on creating news-worthy stories connected with your business, establishing effective media contacts, and handling publicity if your company enters a crisis situation. Author Dorothy I. Doty shows how publicity and public relations have become vital aspects of modern business -- and she also demonstrates how to use them to your best advantage.

229 pages, Paperback

First published November 1, 1990

Reviews

[DeBora Rachelle]

I read this in 2001 and I see she has written an update on this book since. A lot of items in the 2001 book are expired and not effective, but it helped me in 2001. I highly suggest checking out the updated version.