What do you think?
Rate this book
Lose Weight Now: The Easy Way
READ LOSE WEIGHT NOW AND SOLVE YOUR WEIGHT PROBLEM EASILY AND PAINLESSLY.Based on the most successful self-help stop-smoking method of all time, Lose Weight Now is a new, accessible form of the bestselling Easyway method. Updated and set out in a clear, easy-to-read format, this book makes it simpler than ever before to get free. • A UNIQUE METHOD THAT DOES NOT REQUIRE WILLPOWER• REMOVE THE PSYCHOLOGICAL NEED TO EAT JUNK FOOD• BANISH EMOTIONAL EATING• REGAIN CONTROL OF YOUR LIFE• MAKE EATING A PLEASURE AGAIN**Includes hypnotherapy CD**What people say about Allen Carr's Easyway "Your journey through Allen Carr's book will be a revelation in discovering how simple the answer to weight control can be."Dr PM Bray MB, CHb, MRCGP"The Allen Carr program was nothing short of a miracle." Anjelica Huston"I was exhilarated by a new sense of freedom." The Independent"A different approach. A stunning success."The Sun
188 pages, Kindle Edition
Published November 26, 2010
231 people are currently reading
75 people want to read
About the author
Allen Carr
386 books292 followersAllen Carr was a British author and the founder of the global Allen Carr’s Easyway method, renowned for helping millions overcome smoking and other addictions. Born in Putney, London in 1934, Carr began smoking at 18 during National Service and struggled with the habit for over three decades. A qualified accountant, he finally quit in 1983 following a revelatory visit to a hypnotherapist. The experience didn’t directly cause him to quit, but it led to two key insights: that smoking was simply a form of nicotine addiction, and that withdrawal symptoms were minor and psychological in nature. These revelations inspired Carr to develop a revolutionary approach to quitting, one that did not rely on willpower, scare tactics, or substitution therapies.
Carr’s philosophy centered on removing the smoker’s fear of giving up. He argued that smoking merely relieves withdrawal symptoms from the previous cigarette, and that the supposed satisfaction gained is merely a return to the non-smoker’s normal state. Through live seminars, books, and multimedia resources, the Easyway method encourages smokers to continue smoking while they reframe their beliefs, ultimately extinguishing their final cigarette with clarity and confidence.
In 1985, Carr published The Easy Way to Stop Smoking, which became a bestseller and was translated into more than 45 languages. The success of his London clinic led to the establishment of over 100 Easyway centers in 35 countries, offering seminars to treat smoking, alcohol dependency, sugar addiction, and even fear of flying. His method’s credibility was bolstered by independent clinical trials, including studies in Ireland and the UK which found it as effective—if not more so—than standard cessation methods. This led to its adoption by NHS-approved services in England.
A key element of the Easyway clinics is that all facilitators are former addicts who successfully quit using the method themselves. They must complete extensive training and become licensed members of the Association of Allen Carr Therapists International.
Throughout his career, Carr also co-authored a wide range of Easyway books addressing various addictions and behavioral issues, often collaborating with Robin Hayley and John C. Dicey, the current Chairman and Global CEO of Allen Carr’s Easyway. Dicey, whom Carr mentored, continues to lead the organization’s development and public outreach.
Carr died of lung cancer in 2006 at age 72, though he had not smoked for 23 years. He attributed his illness to second-hand smoke exposure during seminars. Before his death, he remained committed to his mission, challenging governmental ties to nicotine replacement industries and advocating for wider access to his method.
Carr’s legacy continues through his clinics, books, and online programs, which have reached over 50 million people worldwide. His message remains consistent: quitting is not a sacrifice—it’s liberation.
Carr’s philosophy centered on removing the smoker’s fear of giving up. He argued that smoking merely relieves withdrawal symptoms from the previous cigarette, and that the supposed satisfaction gained is merely a return to the non-smoker’s normal state. Through live seminars, books, and multimedia resources, the Easyway method encourages smokers to continue smoking while they reframe their beliefs, ultimately extinguishing their final cigarette with clarity and confidence.
In 1985, Carr published The Easy Way to Stop Smoking, which became a bestseller and was translated into more than 45 languages. The success of his London clinic led to the establishment of over 100 Easyway centers in 35 countries, offering seminars to treat smoking, alcohol dependency, sugar addiction, and even fear of flying. His method’s credibility was bolstered by independent clinical trials, including studies in Ireland and the UK which found it as effective—if not more so—than standard cessation methods. This led to its adoption by NHS-approved services in England.
A key element of the Easyway clinics is that all facilitators are former addicts who successfully quit using the method themselves. They must complete extensive training and become licensed members of the Association of Allen Carr Therapists International.
Throughout his career, Carr also co-authored a wide range of Easyway books addressing various addictions and behavioral issues, often collaborating with Robin Hayley and John C. Dicey, the current Chairman and Global CEO of Allen Carr’s Easyway. Dicey, whom Carr mentored, continues to lead the organization’s development and public outreach.
Carr died of lung cancer in 2006 at age 72, though he had not smoked for 23 years. He attributed his illness to second-hand smoke exposure during seminars. Before his death, he remained committed to his mission, challenging governmental ties to nicotine replacement industries and advocating for wider access to his method.
Carr’s legacy continues through his clinics, books, and online programs, which have reached over 50 million people worldwide. His message remains consistent: quitting is not a sacrifice—it’s liberation.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 30 of 32 reviews
March 6, 2019
I swear by Easy Way to Quit Smoking, but this was bologna. The method just doesn't work for me in this application.
Over and over again you're told "I promise you can eat as much of all of your favourite foods as you'd like", but the author fails to add "...if you're prepared to completely change what your favourite foods are".
I mean, I get it. I understand I need to change what I eat, and I'm not going to lose weight eating carbs and chocolate, but don't lie to me about it. Give your readers some credit... they're smarter than that. As if we're going to suddenly say "ohhhhhhh, you're totally right! Cheese actually isn't my favourite food. Cabbage is actually my favourite food. Thanks, Allen!".
I really hope this works for others like the smoking book did for me, but I'm still searching for my aha nutrition/diet moment.
Over and over again you're told "I promise you can eat as much of all of your favourite foods as you'd like", but the author fails to add "...if you're prepared to completely change what your favourite foods are".
I mean, I get it. I understand I need to change what I eat, and I'm not going to lose weight eating carbs and chocolate, but don't lie to me about it. Give your readers some credit... they're smarter than that. As if we're going to suddenly say "ohhhhhhh, you're totally right! Cheese actually isn't my favourite food. Cabbage is actually my favourite food. Thanks, Allen!".
I really hope this works for others like the smoking book did for me, but I'm still searching for my aha nutrition/diet moment.
August 18, 2019
Well, isn't this one of the worst books that I have ever read.
Full disclaimer: I did not read the whole book, I lasted until the middle, hoping it was not going the way I thought it would go. Guess I was wrong.
The author at the start does warn that you need to have an open mind to accept what's in the book. Guess I don't have it. It actually felt like reading an anti-vax brainwashing of sorts but instead of being only anti-vax, it's anti-everything-man-made.
There were a few parts where I thought the author would go on the right path but he gave up midway. Seriously, if you're looking for a "lose weight" book, read Intuitive Eating. Much better, in all sorts of ways.
Full disclaimer: I did not read the whole book, I lasted until the middle, hoping it was not going the way I thought it would go. Guess I was wrong.
The author at the start does warn that you need to have an open mind to accept what's in the book. Guess I don't have it. It actually felt like reading an anti-vax brainwashing of sorts but instead of being only anti-vax, it's anti-everything-man-made.
There were a few parts where I thought the author would go on the right path but he gave up midway. Seriously, if you're looking for a "lose weight" book, read Intuitive Eating. Much better, in all sorts of ways.
September 21, 2020
Very disappointing.
Too much guessing, unsubstantiated and quite kooky claims. It does contain some fairly obvious and good advice (eat fruit and vegetables, no processed foods, reduce salt and sugar etc) but even then the rational behind it is somewhat nonsensical.
Too much guessing, unsubstantiated and quite kooky claims. It does contain some fairly obvious and good advice (eat fruit and vegetables, no processed foods, reduce salt and sugar etc) but even then the rational behind it is somewhat nonsensical.
October 11, 2018
Good book for psychology but not for scientific facts
I’m not an expert by any means but anything that’s written in this book you can easily google and see published scientific articles refuting a lot of it. Humans aren’t designed to only eat plants. Humans *can* eat only plants but that’s not what we are designed for. Meat doesn’t magically turn to fat in your intestines. Large herbivores get protein from parts of the plants that we as humans cannot process.
Science may have changed since this book was written so I’m not mad at him for saying it. Some things about eating fruit and less processed foods are obviously good pieces of advice. Interesting read nonetheless.
I’m not an expert by any means but anything that’s written in this book you can easily google and see published scientific articles refuting a lot of it. Humans aren’t designed to only eat plants. Humans *can* eat only plants but that’s not what we are designed for. Meat doesn’t magically turn to fat in your intestines. Large herbivores get protein from parts of the plants that we as humans cannot process.
Science may have changed since this book was written so I’m not mad at him for saying it. Some things about eating fruit and less processed foods are obviously good pieces of advice. Interesting read nonetheless.
December 1, 2023
I can see why his work is considered to be so effective. Keeping to read again.
September 15, 2024
Think I'm going to have to re-read this one. His smoking book helped me to stop easily, painlessly and immediately. This one, however, didn't have the same impact.
February 3, 2022
Three stars…It had many ideas that clicked in my head and have helped me change my eating patterns already. However, much of the explanation for not eating meat and food mixing is based on old misinformation that was never based on scientific research.
If you can ignore the misinformation about meat and food mixing, and the ridiculous number of times he says, “your favorite foods,” “brainwashing,” and “If you follow my method,” then there are a few tidbits in this book that may spark a desire to eat better, and thus lose weight.
Some of the ideas that resonated with me were:
1. Eat only when you’re hungry
2. Being hungry is not a bad thing
3. Overeating is miserable and is the cause of weight gain
4. Unhealthy food makes us feel bad, pay attention
5. Unhealthy food does not turn on our satiation sensors
6. We are still hungry after eating junk food because our body is still craving healthy nutrients.
If you can ignore the misinformation about meat and food mixing, and the ridiculous number of times he says, “your favorite foods,” “brainwashing,” and “If you follow my method,” then there are a few tidbits in this book that may spark a desire to eat better, and thus lose weight.
Some of the ideas that resonated with me were:
1. Eat only when you’re hungry
2. Being hungry is not a bad thing
3. Overeating is miserable and is the cause of weight gain
4. Unhealthy food makes us feel bad, pay attention
5. Unhealthy food does not turn on our satiation sensors
6. We are still hungry after eating junk food because our body is still craving healthy nutrients.
September 14, 2021
Not quite what I expected
I was a bit disappointed this book. I read the Easy way to stop smoking about 8 years ago and have been a non-smoker ever since. There were nuggets of info in the book that I latched onto that helped things click for me.
I can’t really say the same for this book. I feel like so much time was spent bashing the foods that he no longer chooses to eat, and trying to justify it as well by continuously pointing out the differences between us and carnivores, that he seems to have forgotten that we are omnivores and there are animals that are classified as such as well. He is determined to make us think we are herbivores.
While there is definitely information I can use in here, I still feel like I will have to go back to the smoking book to find those mental “tools” that helped me and apply them to my eating habits.
I was a bit disappointed this book. I read the Easy way to stop smoking about 8 years ago and have been a non-smoker ever since. There were nuggets of info in the book that I latched onto that helped things click for me.
I can’t really say the same for this book. I feel like so much time was spent bashing the foods that he no longer chooses to eat, and trying to justify it as well by continuously pointing out the differences between us and carnivores, that he seems to have forgotten that we are omnivores and there are animals that are classified as such as well. He is determined to make us think we are herbivores.
While there is definitely information I can use in here, I still feel like I will have to go back to the smoking book to find those mental “tools” that helped me and apply them to my eating habits.
June 12, 2025
Absolutely stellar! Allen Carr's "Easy Way to Weight Loss" is a revelation!!
I finally grasped how our own minds can be our biggest hurdle, even when seeking simple solutions. The book fundamentally shifts your perspective on food and eating, helping you understand why you overeat and how to break free from psychological dependence without willpower or deprivation. It's not a diet, but rather a guide to re-educate your tastes and align with your body's natural hunger signals for lasting weight loss.
Carr's approach is so primal and straightforward, it's almost unbelievable how effective it is. You truly just need to try it to prove its power to yourself, it's a game-changer!
I finally grasped how our own minds can be our biggest hurdle, even when seeking simple solutions. The book fundamentally shifts your perspective on food and eating, helping you understand why you overeat and how to break free from psychological dependence without willpower or deprivation. It's not a diet, but rather a guide to re-educate your tastes and align with your body's natural hunger signals for lasting weight loss.
Carr's approach is so primal and straightforward, it's almost unbelievable how effective it is. You truly just need to try it to prove its power to yourself, it's a game-changer!
January 28, 2025
I enjoyed this book. It was more of a discussion of his own changes and relationship with food. He shares his own philosophy and belief around food and eating. He calls this his 'methods for weight loss. He seems to attempt to create some basic NLP anchor word by using the words ' your favourite foods' over and over. This relates to you opting to follow his method.
Overall, I found it very interesting interesting.
Overall, I found it very interesting interesting.
April 17, 2024
The book is a thinly disguised vegan manifesto.
It's extremely disingenuous and misleading in that it promises to teach you how to lose weight without going on a diet while eating foods you like but then it tells you that you have to "rewire" your brain to learn to like the "right foods", essentially making the initial promise sound like like a bold-faced lie.
But that wouldn't be too bad in and of itself, unfortunately, the author makes a bunch of crazy-ass claims about apes and humans and whatnot that are simply not true, like he claims that apes only eat plant based foods but it's a well established scien-fucking-tific fact that chips, the closest apes to humans genetically, will often kill and eat other mammals and primates. So either the author is ignorant or he deliberately lies in the book.
His claims about human anatomy also fail to stand up to scrutiny.
And while making all those claims, he never once cites a single study, he just presents them as "folk wisdom".
In other words, the book is bullshit.
But then again, vegetarianism is a valid dietary choice, so the fact that it's peddled by hacks like this book's author shouldn't detract you from giving it a try.
It's extremely disingenuous and misleading in that it promises to teach you how to lose weight without going on a diet while eating foods you like but then it tells you that you have to "rewire" your brain to learn to like the "right foods", essentially making the initial promise sound like like a bold-faced lie.
But that wouldn't be too bad in and of itself, unfortunately, the author makes a bunch of crazy-ass claims about apes and humans and whatnot that are simply not true, like he claims that apes only eat plant based foods but it's a well established scien-fucking-tific fact that chips, the closest apes to humans genetically, will often kill and eat other mammals and primates. So either the author is ignorant or he deliberately lies in the book.
His claims about human anatomy also fail to stand up to scrutiny.
And while making all those claims, he never once cites a single study, he just presents them as "folk wisdom".
In other words, the book is bullshit.
But then again, vegetarianism is a valid dietary choice, so the fact that it's peddled by hacks like this book's author shouldn't detract you from giving it a try.
January 2, 2022
Basically trying to get you turn into a vegan/clean eating way of life.
This book starts out telling you that you can lose weight eating your favourite foods and that you don't need to exercise. Later it tried to tell me that meat is not good for you and that are fruits and vegetables are now my favourite foods, well they aren't. By the end of the book he is also telling you to exercise. Had it been titled how to become a vegan I would not have wasted my money. I will instead continue to be an omnivore.
This book starts out telling you that you can lose weight eating your favourite foods and that you don't need to exercise. Later it tried to tell me that meat is not good for you and that are fruits and vegetables are now my favourite foods, well they aren't. By the end of the book he is also telling you to exercise. Had it been titled how to become a vegan I would not have wasted my money. I will instead continue to be an omnivore.
January 13, 2022
Okay, I’m all on board with the author’s condemnation of processed food and sugar. However, his assertions that meat and dairy are also evil goes in direct conflict with the (highly researched) book I read prior to this one: Why We Get Fat, and What To Do About It. That author, Gary Taubes, is all about meat and against all carbs. Sigh.
Would have liked to see some data backing up Allen Carr’s assertions.
Would have liked to see some data backing up Allen Carr’s assertions.
May 29, 2024
cast off the shackles of misunderstanding
This is my second Allen Carr book the first one opened my eyes to alcohol and I have had no issues leaving that poison behind for the past 7 months. Really I do not miss it.
So I thought I would see how this book works. I have been hovering around 290 lbs for a couple of decades. The approach I s similar so I believe I will be happy Following the instructions. We will see.
This is my second Allen Carr book the first one opened my eyes to alcohol and I have had no issues leaving that poison behind for the past 7 months. Really I do not miss it.
So I thought I would see how this book works. I have been hovering around 290 lbs for a couple of decades. The approach I s similar so I believe I will be happy Following the instructions. We will see.
May 24, 2023
Amazing book!
The book will wake you up if you have a very open mind. Animals in the wild don't get fat or have high blood pressure because they eat what they are designed for, we in general don't. Processed foods will never satisfy you that is what I got from this book big-time because I'm losing weight and eat tons of fruits and vegetables!
The book will wake you up if you have a very open mind. Animals in the wild don't get fat or have high blood pressure because they eat what they are designed for, we in general don't. Processed foods will never satisfy you that is what I got from this book big-time because I'm losing weight and eat tons of fruits and vegetables!
January 29, 2024
This book is a thinly veiled attempt at promoting vegetarianism. The entire premise of the book is “eat the food you love” but that assumes reading the book turns your favorite foods into fruits and vegetables.
Some decent perspectives but Allen Carr is not qualified to write about proper nutrition and does not cite any data to support his philosophy.
Some decent perspectives but Allen Carr is not qualified to write about proper nutrition and does not cite any data to support his philosophy.
January 20, 2023
Good book
I liked following things.. different perspective,
Building of new perspective..
Simple language. Style of Presentation of the contents.. slowly developing your understanding... Nutshell..
Addition of hypnotherapy Audio Link.
I liked following things.. different perspective,
Building of new perspective..
Simple language. Style of Presentation of the contents.. slowly developing your understanding... Nutshell..
Addition of hypnotherapy Audio Link.
November 12, 2018
Has helped a little but not a miracle like the quit smoking book
July 31, 2019
As good as it gets. Blatant honesty with some mental linguistic trickery.
January 2, 2020
Fantastic and very helpful way to lose weight without willpower.
March 31, 2020
Basically eat veggies, eat natural
February 24, 2021
Great book. Quick. Simple. Not too exhaustive. Really helped me a lot
February 28, 2021
This is a bit over simplified and high level to the point that it is not useful.
March 6, 2022
Not very useful
September 1, 2023
Not a big fan. Some interesting framing ideas around food but very unscientific and hard to ignore the massive fallacies and contradictions that will exist on the same page
December 19, 2023
This book gave me a lot to think about I don’t really see how it will hold me to the plan. I am going to look online for more actual meal tips. Can’t imagine eating fruits and veggies only.
January 4, 2025
Some good points but lots of logical fallacies & excessive repetitiveness.
February 28, 2025
Save your time and money, all he says is eat fruit, don’t eat meat or dairy and don’t eat sugar…nothing we don’t already know lol
This entire review has been hidden because of spoilers.
July 22, 2025
This book is obsessed with you eating fruit. It says you can eat all your favorite foods but then calls fruit your favorite food the whole time so that's why you can eat it.
Displaying 1 - 30 of 32 reviews