Two-Second Advantage

by Vivek Ranadive and Kevin Maney

Key Features/Quotes "An elegant exploration of how a company could in effect not guess, but anticipate what's about to happen in two months from now or even an instant with right information at precisely the right time. The TwoSecond Advantage is one of those rare books that shape our thinking about how companies and organizations should use technology to operate more like 'talented' humans." N Chandrasekaran, Chief Executive Officer, Tata Consultancy Services "Critically important for today's business leaders. Customers are engaging with companies through an exploding number of channels, from mobile devices to the social universe. The concept that we can not only understand all that customer data, but make accurate and business shaping predictions from it, puts this on the mustread list." Shantanu Narayen, President &CEO, Adobe Systems Incorporated "The TwoSecond Advantage is a deft compilation of research and practical examples on how by having a little bit of the right information, at the right time and context, just far enough ahead is the key ingredient for success in business and in other fields of human endeavor?the authors offer a vital perspective on how the available predictive capabilities can help make the world a better place." Klaus Schwab, Founder and Executive Chairman of the World Economic Forum A powerful business/selfhelp book that helps us understand our brain's and new technology's predictive skills to give us a vital TwoSecond Advantage over our competitors. A promise with wide appeal to a business/selfhelp market to improve our predictive skills, learn the capabilities of new technology and give ourselves a real competitive edge in business and in life Narrative driven, full of fascinating case histories of the greatest predictors from Apple's Steve Jobs to military genius Napoleon and with a clear overview of the latest neuroscience and technology, this book will appeal to readers of Malcolm Gladwell as well as Richard Wiseman At the forefro

256 pages, Hardcover

Published January 1, 2011