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The Language of Graphic Design Revised and Updated: An illustrated handbook for understanding fundamental design principles
The Language of Graphic Design provides design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic what they are, why they are important, and how to use them effectively.
To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography.
Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work.
By examining both student and professional work , this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
To communicate in a new language, you first have to gain a complete understanding of its fundamentals; the ABC’s of that language—definitions, functions, and usage. This book provides provides just these fundamentals for the language of graphic design, including chapters on symmetry, asymmetry, tone, contrast, proportion, and typography.
Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and explains how they have applied these fundamental principles to their work.
By examining both student and professional work , this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
- GenresDesignNonfiction
296 pages, Paperback
Published October 2, 2018
14 people are currently reading
74 people want to read
About the author
Richard Poulin
61 books7 followersAs Co-founder, Design Director, and Principal of Poulin + Morris Inc., Richard Poulin has directed visual communications programs for clients including Brooklyn Botanic Garden, Brooklyn Museum, Carnegie Hall, William J. Clinton Presidential Foundation, Convent of the Sacred Heart, Cornell University, Empire State Building, Gibney Dance, Hines, Lycée Français de New York, Mandarin Oriental Hotel Group, Morgan Stanley, National Portrait Gallery, Natural History Museum of Utah, S. I. Newhouse School of Public Communications, New-York Historical Society, New York Law School, The New York Public Library, Novo Nordisk, NPR, Portman Holdings, The Ramaz School, Renaissance Hotels and Resorts, The Norman Rockwell Museum at Stockbridge, School of American Ballet at Lincoln Center, Smithsonian Institution, Syracuse University, Vassar College, W Hotels and Resorts, and Yale University.
His work has been published in periodicals and books worldwide, is in the permanent collection of the Library of Congress, and has received awards from American Association of Museums; American
Institute of Architects (AIA); The American Institute of Graphic Arts (AIGA); Applied Arts; Art Directors Clubs of New York, Los Angeles, and San Francisco; Communication Arts; Creative Quarterly; Graphis; ID; Print Casebooks; Print Creativity + Commerce; Society for Experiential Graphic Design (SEGD); Society
of Publication Designers; and Type Directors Club.
Richard is a Fellow of the Society for Experiential Graphic Design, the organization’s highest honor, and a recipient of a research grant in design history from the Graham Foundation for Advanced Studies in the Fine Arts. He is also the author of several award-winning books including The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles; Typography Referenced (coauthor); and Graphic Design + Architecture: A 20th-Century History, all published by Rockport Publishers. His forthcoming book, Archigraphia Redux, will be released in Fall 2016 by Graphis.
Richard is past President and board member of The American Institute of Graphic Arts/New York Chapter, as well as a member of American Institute of Architects and Society for Experiential Graphic Design. Since 1992, he has been an adjunct professor at the School of Visual Arts in New York City where he
teaches visual communications, typography, and senior thesis portfolio, and was formerly an adjunct professor at The Cooper Union. He has been a frequent lecturer and visiting professor at Carnegie-Mellon University, Herron School of Art, Indiana University, The Maryland Institute College of Art, Massachusetts College of Art, North Carolina State University, Simmons College, Syracuse University, University of the Arts, University of Cincinnati, and University of Washington.
Richard graduated from Pratt Institute in Brooklyn, New York, where he received a Bachelor of Industrial Design degree.
His work has been published in periodicals and books worldwide, is in the permanent collection of the Library of Congress, and has received awards from American Association of Museums; American
Institute of Architects (AIA); The American Institute of Graphic Arts (AIGA); Applied Arts; Art Directors Clubs of New York, Los Angeles, and San Francisco; Communication Arts; Creative Quarterly; Graphis; ID; Print Casebooks; Print Creativity + Commerce; Society for Experiential Graphic Design (SEGD); Society
of Publication Designers; and Type Directors Club.
Richard is a Fellow of the Society for Experiential Graphic Design, the organization’s highest honor, and a recipient of a research grant in design history from the Graham Foundation for Advanced Studies in the Fine Arts. He is also the author of several award-winning books including The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles; Typography Referenced (coauthor); and Graphic Design + Architecture: A 20th-Century History, all published by Rockport Publishers. His forthcoming book, Archigraphia Redux, will be released in Fall 2016 by Graphis.
Richard is past President and board member of The American Institute of Graphic Arts/New York Chapter, as well as a member of American Institute of Architects and Society for Experiential Graphic Design. Since 1992, he has been an adjunct professor at the School of Visual Arts in New York City where he
teaches visual communications, typography, and senior thesis portfolio, and was formerly an adjunct professor at The Cooper Union. He has been a frequent lecturer and visiting professor at Carnegie-Mellon University, Herron School of Art, Indiana University, The Maryland Institute College of Art, Massachusetts College of Art, North Carolina State University, Simmons College, Syracuse University, University of the Arts, University of Cincinnati, and University of Washington.
Richard graduated from Pratt Institute in Brooklyn, New York, where he received a Bachelor of Industrial Design degree.
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Displaying 1 of 1 review
February 27, 2023
Nice book for new and experienced designers alike. Lots of visual inspiration. And I like the combination of modern designs with historical and past designs.
Displaying 1 of 1 review