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Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products
Excerpt from Advisor 1: A Descriptive Model of Advertising Budgeting for Industrial Products
Each company brings much experience and thought to setting budgets and making plans for marketing communications. However, to a large degree, these decisions are based on impressions rather than facts. Very little. Quantified intelligence exists on the relation of product and market characteristics to communications expenditures for industrial products. One reason for this is that to conduct special studies for each individual product would be prohibitively expensive.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Each company brings much experience and thought to setting budgets and making plans for marketing communications. However, to a large degree, these decisions are based on impressions rather than facts. Very little. Quantified intelligence exists on the relation of product and market characteristics to communications expenditures for industrial products. One reason for this is that to conduct special studies for each individual product would be prohibitively expensive.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
151 pages, Hardcover
First published September 27, 2015
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