Stuart Vyse sets out to determine how so many wealthy people end up being poor, or at least bankrupt. For Vyse, easy credit is the problem, and our well-oiled free market economy works too well, consuming the very consumers it is fueled by. A behavioral economist and psychologist by training, Vyse explores the physics of buying. He shows how in the last thirty years the free markets have removed most of the barriers that used to inhibit our purchasing, with the result that by 2006 as a nation we spent more than we saved, pushing the economy overall ever higher, but at the same time destroying our nest eggs and with them our ability to weather future calamities. For Vyse, the solution to keeping Americans out of bankruptcy is a combination of automated savings plans, better financial education, and a series of techniques spenders can use to help limit marketers' temptation.
Vyse's book is informative (I had no idea how successful the QVC channel was), and I found myself agreeing with most of what he discussed. But he book is also repetitive, long winded, and not particularly original. We've heard most of his arguments for years on shows like 20/20, PBS documentaries, or campaign speeches, and most of his savings techniques have appeared in popular money management books for years. Going Broke may serve as a good book for classroom use, but I was frustrated with Vyse for making sweeping, often anecdotal generalizations, omitting persuasive statistical data, and straying at times very far from his original thesis. And I wasn't convinced that the bankrupts discussed in Vyse's case studies would have been helped by his solutions. Overwhelming calamity, failed relationships, addictions, and mental & physical illness seem to have as much to do with going bust as hyperconsumerism and marketing in the classroom.