When I first started this book, it seemed dense and academic, and I was hoping for a more accessibly written, Malcolm-Gladwell style book that boiled complicated ideas into memorable anecdotes. But as I delved into the book, I read with growing interest and excitement, because James Haywood Rollings Jr. has synthesized multiple complex ideas into a rich and powerful argument about the nature and purpose of human creativity.
At the risk of simplifying his message, the main point I took away was that creativity is the engine for human change and progress, and there is no such thing as individual creativity. Rather, creativity is a collective societal endeavor that multiplies and transmits human knowledge and progress, with art, design, and storytelling as some of its most powerful manifestations. When conditions in a culture are right, the collective creativity of that society surges forward and also enables the individual creative superstars to emerge (who are inevitably a product of their creative communities).
What are the ideal conditions for nurturing collective and individual creativity? Rolling turns to swarm behavior in nature as a guide. Swarm behavior occurs when vast numbers if individuals, acting in their own best interests, also end up acting in the collective's best interest. Think bees deciding where to build a nest, wildebeests running from predators, or a flock of starlings turning directions on a dime. Rolling identifies four laws of successful swarm behavior (as opposed to pathological behavior like groupthink or mass hysteria), which can be applied to human creativity:
1. Law of succession. The individual members of a swarm chase after those immediately ahead of them, resulting in new and changing leaders. In human creative terms, this means chasing after the new ideas, the new techniques, the mentors that inspire, the leaders of the field, to become an innovator, mentor, and leader in turn.
2. Law of Separation. The individual members separate themselves from those that are too close for comfort, which allows room for everyone to move forward. In creative terms, it means separating from the crowd to do something different and transformational.
3. Law of Alignment. Individual members align themselves with those in the crowd with whom they are most comfortable, which creates a group average that allows the entire group to move forward. Creatively, this can mean finding a cohort of like minded creatives who together develop an artistic movement, a political movement, or innovative business practices.
4. Law of Cohesion. The individual members cohere with those around the, so the entire group arrives at a goal at the same time. Creatively, the destination can be as small as a group of kids building an ad hoc dam of a stream, or as large as a personal computer revolution.
Rollins uses these insights and others to argue that public education has woefully underprepared people for being creative (and therefore successful in this interconnected age). He argues for a public education system that fosters creativity, by breaking down borders between the arts and sciences, that encourage self-directed learning (motivated by curiosity), and that do so in a way that brings everyone along. He obviously decries the standardized testing and rote learning that has resulted from the No Child Left Behind law that is the antithesis of creativity.