Using Focus Groups in Research

by Lia Litosseliti

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced

104 pages, Paperback

First published December 1, 2003

Reviews

[Harvey]

Oh great, I’m adding another academic book to my Goodreads… I’m so busy with my dissertation at the moment and I don’t have much time to read for pleasure so these books will have to do.

This book was really concise and easy to follow, and will end up being really helpful going forward.