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Applying Communication Theory for Professional Life: A Practical Introduction

Applying Communication Theory for Professional A Practical Introduction is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners.

264 pages, Paperback

First published October 12, 2004

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5 stars
11 (17%)
4 stars
18 (28%)
3 stars
23 (35%)
2 stars
5 (7%)
1 star
7 (10%)
Displaying 1 - 4 of 4 reviews
Profile Image for Roman Kurys.
Author 3 books31 followers
February 25, 2017
A pretty big diss appointment right here. I did not feel the book has lived up at ALL to the title it is claiming.

I was going to work a bit on my professional development and learning how to apply communication theory sounded great.

What this book gave me instead is a compilation of probably every communication theory in existence that is ever been though of by anyone in the world. Just about 30 theories covered in the mere 220 pages with exactly 11 Real World professional scenarios of communication problems at work.

What is extra frustrating is that in the beginning they claim to not be intimidated by the word theory, and imply hat even though it might sound scholastic, they really are fun.

They are not.

In professional life I need examples of description of different leaders trying various approaches to fix a multitude of communicational gaps.
I do not need a compilation of theories and what they are called.

A let down to say the least.
I guess not every book could be expected to be a good one.

If I were you, I'd stay away from this boredom.


Roman "Ragnar"
Profile Image for Michael Mortenson.
Author 4 books7 followers
June 24, 2026
This was the textbook for my introductory graduate course on communication theory. It was sufficient, introducing four theories per chapter, and I appreciated that the chapter lengths were consistent and readable in a single sitting. The writing was nothing splashy. In general, the presentation and examples of the theories had a discernible political bias with some attempts to be relevant to “current events”, which feel somewhat dated today. I would say that each chapter had at least one theory that stood out to me. I really liked learning about message design logics and the spiral of silence. As far as a textbook goes, it was pretty middle of the road. I was bothered by word omission typos here and there, which seemed a little odd seeing as I was reading the fifth edition of the book.
1 review
October 16, 2018
I love it
This entire review has been hidden because of spoilers.
Displaying 1 - 4 of 4 reviews