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Digital Transformation: A Model to Master Digital Disruption
Since early 2013, we have been helping companies understand how digital has a potentially disruptive impact on their future. We advise CEO’s from news media, radio and TV, banks, HR, automotive, retailers and many other industries on digital transformation. As international economists, consulting companies and opinion makers are increasingly talking about the importance of digital disruption, we are starting to feel the acceleration in interest in our own market as well.
We have debated for a while whether we should publicly share our vision, knowledge and approach, after all, it is our core business as consultants. So why give our expertise away in this book? Well, because keeping knowledge and insights away from a broader audience is an example of how people did business in the past. Sharing information and being open, transparent and collaborative are drivers of transformation that are shaping the business of the future. A future we believe in.
THE BOOK IS A STORY OF HOPE AND OPPORTUNITY
Of course digital is disruptive. But this book is not just a listing of everything that is being disrupted by the impact of digital. We really believe that most industries still have the time to transform themselves for the future. Digital is creating massive opportunities to develop new products, services and businesses. Understanding how digital is transforming our world and businesses might be intimidating at first, but once you start thinking about how things can be done differently you might just become more optimistic than ever before.
IT CONTAINS A METHODOLOGY
Digital Transformation Modeling has different dimensions.
You start from a strategic framework for businesses to identify and de ne the right opportunities while thinking about digital transformation. Starting from 7 metaphors and over 40 drivers of transformation, our model allows businesses to create different scenario plans to better understand the future.
Next we focus on the organisational model that introduces new ideas on how your company can organise itself to reflect the willingness to transform into the new structures, roles and ownerships that you will need to translate that future vision into a reality.
All of this should prepare you for an on-going operational reality of digital transformation.
THIS IS NOT JUST A MARKETING BOOK
For the past few years digital has been pretty disruptive for traditional marketing. The arrival of new types of digital media has forced marketers to think about interactive ways of communication and dialogue with customers. There have been many studies, books and conferences about this evolution. This is not another book in that series. Digital transformation is not just about transforming your marketing approach, it’s about turning your business around to deal with the challenges and new opportunities that digital is bringing to the market. We’re entering a new phase where all internal stakeholders are involved. Digital transformation is a journey for the entire company.
It’s no longer about just marketing transformation, it’s about business transformation.
This book is a reworked edition for 2016. It contains several new chapters, based on our experiences in the many Digital Transformation workshops we’ve given since the first edition of our book. We want to thank our clients for giving us the opportunity to apply our methodology and our readers from over 35 countries for their feedback.
We have debated for a while whether we should publicly share our vision, knowledge and approach, after all, it is our core business as consultants. So why give our expertise away in this book? Well, because keeping knowledge and insights away from a broader audience is an example of how people did business in the past. Sharing information and being open, transparent and collaborative are drivers of transformation that are shaping the business of the future. A future we believe in.
THE BOOK IS A STORY OF HOPE AND OPPORTUNITY
Of course digital is disruptive. But this book is not just a listing of everything that is being disrupted by the impact of digital. We really believe that most industries still have the time to transform themselves for the future. Digital is creating massive opportunities to develop new products, services and businesses. Understanding how digital is transforming our world and businesses might be intimidating at first, but once you start thinking about how things can be done differently you might just become more optimistic than ever before.
IT CONTAINS A METHODOLOGY
Digital Transformation Modeling has different dimensions.
You start from a strategic framework for businesses to identify and de ne the right opportunities while thinking about digital transformation. Starting from 7 metaphors and over 40 drivers of transformation, our model allows businesses to create different scenario plans to better understand the future.
Next we focus on the organisational model that introduces new ideas on how your company can organise itself to reflect the willingness to transform into the new structures, roles and ownerships that you will need to translate that future vision into a reality.
All of this should prepare you for an on-going operational reality of digital transformation.
THIS IS NOT JUST A MARKETING BOOK
For the past few years digital has been pretty disruptive for traditional marketing. The arrival of new types of digital media has forced marketers to think about interactive ways of communication and dialogue with customers. There have been many studies, books and conferences about this evolution. This is not another book in that series. Digital transformation is not just about transforming your marketing approach, it’s about turning your business around to deal with the challenges and new opportunities that digital is bringing to the market. We’re entering a new phase where all internal stakeholders are involved. Digital transformation is a journey for the entire company.
It’s no longer about just marketing transformation, it’s about business transformation.
This book is a reworked edition for 2016. It contains several new chapters, based on our experiences in the many Digital Transformation workshops we’ve given since the first edition of our book. We want to thank our clients for giving us the opportunity to apply our methodology and our readers from over 35 countries for their feedback.
308 pages, Kindle Edition
First published January 1, 2014
32 people are currently reading
157 people want to read
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Displaying 1 - 6 of 6 reviews
July 13, 2018
Although that was my first book about Digital Transformation, it gave me very good insights about the topic and successfully opened my eyes to many examples around me.
The book suggested a Digital Transformation Model that consists of 5 layers which was really helpful to understand the practical steps to Digital Transformation.
The book tackled also the other critical elements in the digital transformation journey starting from the need to a dedicated Chief Digital Officer as a permanent role, the importance of applying a structured change management approach, the value of managing by data, the value of having Digital Officers, Digital Leads, and Digital Supporters who all act as ambassadors for the digital transformation agenda in the company, and finally, how much should we spend on this agenda and many more.
A very good summary for the who concept the book covered is:
“If you decided by now that you will be taking digital transformation seriously, you know you cannot continue this way. Setting up a digital office, hiring a CDO, setting out a roadmap with small and large projects, initiating internal change, acquiring companies and talent, it will all cost money. You invest in digital transformation or you will not transform and eventually go down through disruption. It is that simple”.
I highly recommend this book.
The book suggested a Digital Transformation Model that consists of 5 layers which was really helpful to understand the practical steps to Digital Transformation.
The book tackled also the other critical elements in the digital transformation journey starting from the need to a dedicated Chief Digital Officer as a permanent role, the importance of applying a structured change management approach, the value of managing by data, the value of having Digital Officers, Digital Leads, and Digital Supporters who all act as ambassadors for the digital transformation agenda in the company, and finally, how much should we spend on this agenda and many more.
A very good summary for the who concept the book covered is:
“If you decided by now that you will be taking digital transformation seriously, you know you cannot continue this way. Setting up a digital office, hiring a CDO, setting out a roadmap with small and large projects, initiating internal change, acquiring companies and talent, it will all cost money. You invest in digital transformation or you will not transform and eventually go down through disruption. It is that simple”.
I highly recommend this book.
February 8, 2017
Although this is the 'new' edition of the book it actually feels rather old, all the same typical Silicon Valley disruptors are bundled. And the digitale transformation model which the book promises shifts a bit towards the background.
November 13, 2022
Had to (quickly) read the book and was not expecting much, given how old it is (original.y published in 2014).
Some nice anecdotes but really enjoyed the 7 “metafores”.
These turn out to be 7 groups of thematically grouped 1-2 page essays.
The ones on gatekeepers especially struck a cord with me.
Some nice anecdotes but really enjoyed the 7 “metafores”.
These turn out to be 7 groups of thematically grouped 1-2 page essays.
The ones on gatekeepers especially struck a cord with me.
December 11, 2014
Ik had niet zoveel verwacht van dit laatste boek van @jcaudron en dacht dat het het zoveelste boek over Digitalisatie in het rijtje zou zijn. En op een manier is het dat ook wel. Dit boek onderscheidt zich echter van heel wat andere boeken doordat het op een heel praktische manier aantoont hoe een bedrijf deze transformatie kan maken.
De vele praktijkvoorbeelden maken het alleen maar luchtiger en aangenamer om dit te lezen. Zo hebben we ook https://www.instacart.com/ leren kennen als disruptive webshop technologie.
Aanrader voor iedereen die denkt over Digitalisatie!
De vele praktijkvoorbeelden maken het alleen maar luchtiger en aangenamer om dit te lezen. Zo hebben we ook https://www.instacart.com/ leren kennen als disruptive webshop technologie.
Aanrader voor iedereen die denkt over Digitalisatie!
July 18, 2016
Geen inspirerend boek. De auteurs komen niet verder dan "als je digitaal niet serieus neemt dan zul je worden ingehaald". Tsja, met zoveel pessimisme komen we er zeker niet. De metaforen zijn leuk, maar de voorbeelden zijn erg cliche en zo van het internet geplukt zonder eigen onderzoek. Het boek mist diepgang, dus als je wel serieus bent over digitaal moet je elders kijken.
October 6, 2014
A good source of trends and elements to have strategic scenario planning related to digital revolution disruptive technologies.
Displaying 1 - 6 of 6 reviews