I’ve been to Japan many times, I speak Japanese, and I lived in Tokyo for several years but I still thoroughly enjoyed this guidebook. Yes, it’s packed full of great tips and sound advice but it was also so much fun to read. There are gorgeous illustrations on the cover and throughout the book by the very talented Jun Hazuki and I loved the way the cute kimono-clad “Amy Cat”, holding the pointer, was an indicator for an especially important tip or insight. I also liked the fact each page was laid out in a clear and concise way so I never felt bogged down with information, making this guidebook so easy to follow and read in just a few hours.
This guidebook is perfect for tourists, business people and anyone living in Japan. Amy Chavez explains in the introduction how she conducted surveys with both Japanese and Western people and you can tell she’s done lots of research to make sure she’s covered everything you need to know to make a good impression in Japan, so it’s more than likely you’re going to learn something new even if you’ve lived in Japan for many years.
This guidebook is so in-depth and detailed you’re never going to commit a faux pas and if you already know some of the golden rules you’re going to smile from ear to ear when you read some of the situations that could really embarrass a Westerner in Japan, so this book makes for delightful reading. I really laughed imagining the following scene because I knew it would be considered incredibly rude in Japan: “If you’re giving your (business) card to several people, don’t deal out your cards or slide them down the table. This is not a time to show your Bridge skills. Get up and walk over to each person sitting at the other end of the table.” (pg. 135)
The beauty of this book is in the details. It’s not just pointing out obvious rules of politeness and providing insight into cultural know-how. It tells you how to order hot or cold sake just the way you like it, how much money you should offer as a gift at a wedding or a funeral, the correct way to tie your yukata in a Japanese ryokan inn, where you should put your empty drink cans in a hotel room (and it’s not inside the bin!), whether you’re allowed to use selfie sticks in public areas, the type of clothes you should and shouldn’t wear when you’re in Japan, what sort of conversation topics are appropriate when you’re meeting Japanese friends or business colleagues, how to exit a room in a business meeting, what side you should present your business card, and so much more.
Even if you’ve lived in Japan, you’re bound to learn a thing or two from this book. I didn’t know there was a silent carriage on the Shinkansen bullet train that was so quiet it had “no announcements”, but knowing this now means I’ll never miss my stop if I happen to be sitting in this quiet carriage in the future.
The section on buying gifts and how much you should spend is well-worth reading. Chavez explained that when you give money at weddings there should be an odd number of bills since odd numbers are considered lucky. It's tips like this you really need to know. Some of the author’s suggestions are also very considerate: “Don’t give plants in a pot to sick people in hospital as their illness may “take root.”” (pg. 45).
There are also several very amusing but highly educational anecdotes scattered throughout the book that share with the reader some of the author’s personal experiences. These are based on the times when Chavez made a mistake but she learned a lot in the process. These lessons in Japanese life were so much fun to read but more importantly the reader learns not to do it as well. I particularly enjoyed reading about the time she jumped in a taxi with a wet umbrella and the driver got out, came around to where she was sitting, shook the umbrella outside the taxi, returned it to her, and then returned to the driver’s seat to drive her to her destination, without a hint of malice!
Chavez clearly but kindly gives advice and points out the mistakes you can avoid but she also lets the reader know it’s okay to slip up sometimes in Japan so you don’t feel any pressure or nervousness about all these rules. Reading this book will make it easier for anyone to leave an excellent impression on the Japanese people. In business, this book could also make a major difference on whether you successfully close that all important deal, and if you’re planning on making friends in Japan or staying with a host family this guidebook will help you develop lifelong and meaningful relationships.