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Retailing: Integrated Retail Management 2nd Edition
This retailing text relies on an integrative approach to help the reader see the big picture regarding the retailing process. Through the integrated retail management (IRM) flow chart provided at the onset of each chapter, the reader will be able to see where each of the various concepts fits in to the overall retail management process. In other words, instead of teaching students chapter material, this text reinforces the teaching of "subject" areas.
472 pages, Paperback
Published January 1, 2014
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