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288 pages, Hardcover
Published February 5, 2019
- Who are you working to become? “Working to become” is the key phrase, as this is an ongoing effort that requires daily commitment.
- Vice vs Virtue diet: What we practice and consume contributes to who we are becoming. Vice is like a binge; virtue requires practice and discipline.
- Internal problems cannot be fixed by seeking external solutions. The world doesn’t need us to “do” more, it needs them to “be better.”
Lust is an overwhelming selfish impulse for sexual, financial, professional, or personal fulfillment by any means necessary, even if those means are personally, professionally, or spiritually detrimental. I call this lust the Dog. Evey man has lust, aka the Dog within him, and when we allow that lust to go untrained, unmanaged, and unmastered, it can cause men to behave just like an untrained dog.Franklin does not shy away from the tough stuff, and with good reason. This battle with lust is personal on two levels: First, this is his own fight; and second, lust severely damaged his family. Franklin discovered his father had cheated on his mom with another woman -- in his own family. That revelation sparked an obsession to get to answer two questions: (1) What is going on inside men? and Is something wrong with us?